Gamucci Launches the World's First Electronic Cigarette Airport 'Vaping Zone' at Heathrow

LONDON, November 17, 2013 /PRNewswire/ --

Premium electronic cigarette maker Gamucci today announces plans to open the world's first electronic cigarette airport vaping zone at Terminal 4, at Heathrow. The 'Gamucci Electronic Cigarette Zone' will open on Monday 25^th November 2013 and will be the first airport venue to offer a designated indoor area where passengers can enjoy electronic cigarettes.

The move comes at a time when the popularity of electronic cigarettes is growing rapidly worldwide. According to Euromonitor International, global sales are now worth £1.3bn (US$2bn), with the UK and the USA the world's two largest markets.

The Gamucci Zone will be around 30 square metres, located in the International Departure Lounge next to luxury brands and duty free stores, with entry restricted only to those aged 18 and over. It will open from 0500 until 2230 each day and will only sell Gamucci electronic cigarettes.

The Gamucci Zone will be the only indoor area in which passengers will be able to enjoy electronic cigarettes.

Over 9.8 million passengers pass through Heathrow's Terminal 4 each year.

According to Nielsen, the independent consumer research company, Gamucci is the fastest growing electronic cigarettes brand in the UK. Its products are sold in over 55 countries worldwide.

Taz and Umer Sheikh, Co-Founders of Gamucci, said:

"As a London-based company, we are delighted to be launching the world's first electronic cigarette vaping zone at Heathrow Terminal 4. Heathrow is the busiest airport in Europe, with millions of passengers passing through each year from all over the world. The Gamucci Zone at Heathrow complements our positioning as a global brand sold in 55 countries worldwide.

"We are frequent travellers ourselves, and identify with the frustrations smokers endure when they are through security. We hope our vaping zone will offer an environment to satisfy their cravings. All of our products are non-combustible and allow smokers to enjoy nicotine without any of the by-products of combustible tobacco."

http://www.gamucci.com/

Notes to Editors

Wholly-owned by British entrepreneurs Taz and Umer Sheikh and headquartered in London, Gamucci is a leading player in the electronic cigarette sector worldwide.  With its UK distribution centre in Newbury, Berkshire; its wholly-owned manufacturing unit in Shenzhen, China; its global sales office and back office operations in Bangalore, India; logistic centres in Europe, Asia and the USA and sales organisations in London, Ireland and Miami, Florida, Gamucci has a truly global footprint. Gamucci pioneered the development of electronic cigarettes, and introduced the first major brand to the European market in 2007.  Its products are now sold in over 55 countries worldwide.

In 2013 Gamucci was awarded the sole UK patent for its unique cartomizer technology.  This includes the integrated electronic cigarette and refill.

The business currently employs some 400 staff worldwide. The majority are based in Shenzhen, China and in Bangalore, India.

Gamucci is the only electronic cigarette company in the UK to own its own factory, thereby ensuring end-to-end control of the supply chain, intellectual property and product integrity. Other companies in the category outsource product manufacturing to third parties.

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SOURCE Gamucci