Gameloft and Mediasmart Partner to Make Gameloft Advertising Solutions' Inventory Programmatically Available Through bsmart

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Apr 05, 2016, 12:00 ET

MADRID, April 5, 2016 /PRNewswire/ --

Gameloft Advertising Solutions has partnered with Mediasmart Mobile - a company that licenses its leading mobile DSP (Demand Side Platform), helping its clients optimize their mobile media buying process - to make Gameloft inventory programmatically available through Mediasmart's bsmart platform.

This is one of the first partnerships that Gameloft Advertising Solutions signs directly with a DSP, and in the first phase Gameloft Advertising Solutions' inventory will only be available in bsmart via private deals.

Mediasmart clients will now have access to a global inventory of more than 8 billion impressions and a reach of 166 million global unique users each month. Adding this premium inventory to bsmart´s proven capabilities in audience and predictive targeting, gives brands the ability to maximize the reach and effectiveness of their mobile campaigns, while protecting their brand integrity.

"With over 21 million daily active users, Gameloft, via Gameloft Advertising Solutions, has complete ownership of its inventory and offers 100% viewability, as well as complete transparency for bsmart users," says Cyril Guilleminot, Director for France & Benelux at Gameloft. "We are thrilled to partner with Mediasmart to allow advertisers and agencies to safely reach their mobile audiences in a transparent and engaging environment with video and display formats."

"Mediasmart is a trusted provider to customers in more than 15 countries across EMEA and America, all of whom use our platform in a self-serve mode," says Noelia Amoedo, CEO of mediasmart, "We are dedicated to providing our customers with not only the best mobile technology, but also the best available mobile inventory. This partnership is yet another step in that direction."

About Gameloft Advertising Solutions

With a monthly audience of more than 166 million unique players and an inventory of 8 billion impressions, Gameloft Advertising Solutions offers advertisers a unique level of visibility and engagement. To date, Gameloft Advertising Solutions has delivered more than 1000 campaigns for prestigious brands such as Air France, Coca-Cola®, Ford, FOX™, Kellogg's®, McDonalds, ©Netflix, Procter & Gamble, Samsung and Unilever, in over 40 countries around the world (North America, Latin America, Middle East, Africa, Europe, Asia, etc.).

All trademarks referenced above are owned by their respective trademark owners.

ABOUT MEDIASMART MOBILE

mediasmart Mobile is the first Spanish company focusing on the real time optimization of mobile advertising (both on smartphones and tablets) using its proprietary technology platform, bsmart.

mediasmart Mobile was one of the first movers into the mobile programmatic ecosystem, having launched in Jan 2012. bsmart gives access to global mobile inventory - both in mobile apps and web - from more than twenty five ad exchanges/SSPs, and it has successfully proven throughout the years that its algorithms can effectively manage big data to deliver results. A proven and scalable technology, currently handling more than 360,000 ad requests per second, bsmart can be used directly by mediasmart Mobile´s clients on a self-serve basis or via APIs, and it handles both RTB and programmatic direct buys.

Located in London and Madrid, mediasmart Mobile includes a team of mobile and advertising experts, and is backed by well-known investors KOMM Investment (Michael Kleindl) and Kibo Ventures (Aquilino Peña).

For more information

Mediasmart: http://mediasmart.es/

Gamelfot: http://www.gameloft.es/

SOURCE Gameloft