Game Developers Overcome App Discovery and User Loyalty Challenges with Fiksu and FreeMyApps

SAN FRANCISCO, March 27, 2013 /PRNewswire/ -- GAME DEVELOPERS CONFERENCE, BOOTH 123 -- Fiksu, Inc. (www.fiksu.com), developer of the award-winning Fiksu Mobile App Marketing Platform and the FreeMyApps app and game discovery platform, today announced it is helping 32 of the top 50 grossing game publishers overcome the enormous challenge of discoverability in the crowded games space. The company also announced its plans to triple its headcount in San Francisco and Asia to support the booming mobile games industry.

(Photo:  http://photos.prnewswire.com/prnh/20130327/NE84403 )

Game developers, from small indie shops to big game brands, are using Fiksu to boost app store visibility and generate volumes of engaged, loyal users for their titles. FreeMyApps, Fiksu's popular app discovery platform for iOS and Android that rewards consumers for downloading and engaging with apps, is actively used by eight of the top 10 U.S. game publishers and five of the top 10 non-U.S. publishers, and was instrumental in promoting more than 60 percent of Apple's App Store's 2012 top grossing publishers. FreeMyApps was also used to promote the App of the Year  (Action Movie FX) and the Game of the Year (Rayman Jungle Run).

Today, more than 1.6 million unique consumers are using FreeMyApps to discover and engage with new apps and games, with 200,000 of them following on Twitter and 150,000 engaging via Facebook.

As part of the Fiksu platform, FreeMyApps provides superior mobile app tracking and attribution of launches, registrations, and in-app purchases, and offers app publishers exposure to an active audience of casual, social, and hardcore gamers and app lovers. A recent analysis of FreeMyApps data reveals:

• Games that use FreeMyApps to acquire users have witnessed up to 48 percent user loyalty. 
• The active community of FreeMyApps users is up to three times more loyal than four other competing cost per install (CPI) app discovery networks. 
• Organic users who discover top-ranked FreeMyApps-promoted games drive 80 per cent increased user loyalty.

To support and manage its growing portfolio of California-based clients, as well as Asian-Pacific games developers entering the U.S. market, Fiksu is actively hiring, with plans to more than triple its headcount in its San Francisco, Seoul, Singapore and soon-to-be opened Tokyo offices by the end of the year.

"App discovery is still the number one challenge for games publishers as the sheer volume of titles in the app stores soars," said Micah Adler, CEO, Fiksu. "Yet game app publishers are ahead of the curve when it comes to understanding the dynamic, nuanced nature of app marketing, and are increasingly using cutting-edge techniques to maximize success. With San Francisco as the hub of the region's flourishing games market, it represents the perfect location for Fiksu's West Coast expansion and complements our expansion into Asia-Pacific, where mobile games are also booming in countries such as Korea and Japan."

About Fiksu
Fiksu, Inc. helps leading brands optimize their iOS and Android mobile app marketing campaigns and secure large volumes of loyal users. The company's flagship product, the Fiksu® Mobile App Marketing Platform, spans the entire mobile ecosystem providing the most cost-effective, predictable and intelligent mobile advertising solution, slashing user acquisition costs and ensuring sustained user engagement. Additionally, Fiksu offers FreeMyApps™, an app discovery platform where users are rewarded for trying out great apps and games. Based in Boston, Mass., Fiksu is venture-backed by Qualcomm Ventures and Charles River Ventures. More at www.fiksu.com, @Fiksu and on the Fiksu blog.

SOURCE Fiksu, Inc.

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