FULLBEAUTY Brands Sponsors Exclusive Plus-size Shopping Event with Housing Works

NEW YORK, Sept. 19, 2017 /PRNewswire/ -- Last week, New York City wrapped up the catwalks of fashion week for Spring 2018 but many still saw fashion gaps in the plus-size sector of retail. The plus-size consumer, a spending powerhouse in America, is still looking to see themselves included in all areas of the market. On Friday, Sept. 22, FULLBEAUTY Brands is partnering with PLUS Model Magazine and Housing Works, a New York City based non-profit fighting the twin crises of HIV/AIDS and homelessness, to host their first-ever plus-size charity shopping event "Love Your Body."  

"Fashion and clothing has been on the forefront of everyone's minds over the past few weeks. Between the luxurious fashion shows and critical conditions of hurricane victims needing clothing, what we wear affects every area of life," Cinny Murray, President of FULLBEAUTY Brands, said.

By donating over 1,200 items of clothing from Roaman's®, Ellos®, Woman Within®, Swimsuits for All® and Jessica London®, FULLBEAUTY Brands advocates for not only the mission of Housing Works but also for the ability to provide affordable clothing to the New York City plus-size community.

"At Housing Works, we provide lifesaving services to hundreds of New Yorkers. Our 12 Thrift Shops located throughout the New York City area each play a vital role in the community by providing customers with a unique and affordable shopping experience that in turn helps sustain our lifesaving healthcare, housing and advocacy efforts," Cheryl Grimm, Vice President of Thrift Retail at Housing Works, said.

There has been positive momentum for self-acceptance and through the "Love Your Body" shopping event, FULLBEAUTY Brands and Housing Works hope to grow the reach of body positivity in the non-profit sector. Plus-size DJ, Colby B, will be mixing music for the event where the NYC plus-size community and advocates are invited to enjoy light refreshments while shopping at the Gramercy location at 157 East 23^rd Street from 6-8pm on Friday, Sept. 22.

"It's incredible to see this modern revolution in the way we approach body image and what fits the definition of 'beautiful.' As greater strides are being made to grow the plus-size fashion category in retail, that growth needs to include all individuals who are looking for plus-size clothing options, regardless of financial or living situation," Madeline Jones, Editor in Chief of Plus-Model-Mag, said.

About FULLBEAUTY Brands Inc.

FULLBEAUTY Brands Inc. is the fashion authority for plus-size women and men seeking fashion inspiration, style advice, and clothing tailored to their individual needs. Proprietary brands under the FULLBEAUTY Brands Inc. umbrella include: Woman Within®, Roaman's®, Jessica London®, Swimsuits For All®, Ellos®, KingSize®, BrylaneHome®, and fullbeauty.com®, an online marketplace that offers a curated collection of countless brands and thousands of products, serving as the premier fashion and lifestyle destination for women in sizes 12 +.

MEDIA CONTACT
Ruth Bibby
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SOURCE FULLBEAUTY Brands

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