FUJIFILM MAKES INSTANT ANYTIME PHOTOS A SNAP WITH INSTAX MINI 50S

Instant photos give retro twist to capturing summertime fun

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MISSISSAUGA, ON, June 28, 2011 /PRNewswire/ - FUJIFILM Canada Inc. today introduced the Instax Mini 50S, the perfect summertime accessory to capture every moment with beautiful, high quality instant photo prints. The newest addition to the popular Instax family, the Instax Mini 50S uses Instax Mini Instant Film to produce credit card sized photo prints that can be snapped anywhere and developed instantly, for a retro take on sharing memories on-the-spot with friends and family this summer.

Sleek and compact with a shiny black finish, the Instax Mini 50S is feature-packed for creative photo taking, including two shutter release buttons placed on the front and side of the camera for portrait or landscape prints. It also has a handy self-timer that takes one or two pictures at once - one for you and one for a friend; and a blank strip at the bottom of each print provides space to write a message capturing the fun of the moment.

"Holding a printed photo in your hands to relive a memory is a different experience than viewing them on a computer screen or cellphone," says Melinda Liberatore, product manager, Imaging Division, FUJIFILM Canada Inc. "In today's digital world, the Instax Mini 50S revives the nostalgia and fun of taking and sharing printed photos that can quickly become treasured keepsakes."

Other features include:

• Macro lens for close-up shots up to 30cm away
• Intelligent flash for brighter backgrounds
• Exposure indicator display
• Brightness control to lighten or darken photos
• Tripod mount
• Shiny black finish
• MSRP: $129.99

Instax Mini Instant Film:

• ISO 800 film speed (20 exposures)
• Glossy finish
• Sharp, clear reproduction
• Vivid color and natural skin tones
• Film size: 2" x 3" image area: 1.8" x 2.4"
• MSRP: $19.99

Availability:

• Fujifilm Instax Mini 50S and Instax Mini Instant Film are currently at Amazon.ca, Black's, Henrys, London Drugs, and other photo retailers across Canada.
• It is also available on the Fujifilm e-store http://www.fujifilmestore.ca.

To learn more about the Fujifilm Instax Mini 50S Instant Film Camera and Instax Mini Instant Film, or any of Fujifilm's entire line-up of instant film solutions, visit http://www.fujifilm.ca/instax.

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About Fujifilm
FUJIFILM Canada Inc. is a subsidiary company of FUJIFILM North America Corporation. Fujifilm Canada is based in Mississauga Ontario, with regional offices in Montreal and Vancouver. A leader in the distribution of technologies that provide the backbone for state-of-the-art Imaging, Graphic Arts, Photofinishing, Recording Media and Motion Picture products, Fujifilm Canada stands proud as a proven solutions-provider. For more information, visit www.fujifilm.ca.

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

*At an exchange rate of 86 yen to the dollar.
All product and company names herein may be trademarks of their registered owners.

SOURCE FUJIFILM Canada Inc.