Frost & Sullivan Recognizes Purafil for its Highly Successful Product Line Strategy with its Gas-Phase Air Filtration Products

Consistent innovation and focus on customer satisfaction helps Purafil differentiate in a saturated market

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Jul 31, 2012, 10:22 ET

MOUNTAIN VIEW, Calif., July 31, 2012 /PRNewswire/ -- Based on its recent analysis of the gas-phase air filtration market, Frost & Sullivan recognizes Purafil, Inc., a division of Kaydon Corporation (NYSE: KDN), with the 2012 Global Frost & Sullivan Award for Product Line Strategy. Purafil is a powerful brand name with an innovative technology and a leading global position in the mature and saturated gas-phase air filtration market. The company's unrivaled ability to meet and exceed customer needs has resulted in a number of successful installations across multiple markets.

In the early 1960s the Purafil pellet revolutionized the gas-phase air filtration market. This was the world's first potassium permanganate air cleaning pellet (referred to as media) used for controlling corrosion in industrial facilities. Since then Purafil, Inc has created numerous air cleaning products to remove odors, improve indoor air quality and scrub toxic gases. The company was also the first to pioneer an Underwriters Laboratories, Inc. (UL) Classified synthesized carbon media capable of neutralizing corrosive airborne pollutants.

The company's sound product line strategy for its comprehensive and innovative air filtration media has enabled it to maintain a leading position in the increasingly competitive gas-phase air filtration market. Its main strategies have been new product innovation, product line expansion, and customer satisfaction.

"Purafil's success can be attributed to its innovative air filtration media and its understanding of customer applications," said Frost & Sullivan Industry Analyst Eric Meliton. "The company, which has a history of being the first to innovate market-changing products and diversifying its product line, continues to constantly seek new venues for its acclaimed products."

Technologically, Purafil covers a wide range of products and treatment options, including media, filters, modules, corrosion monitoring and assessment tools, as well as laboratory and technical services. Serving diverse markets such as industrial, high-purity, mission-critical facilities (data centers and server rooms), commercial, municipal, power generation, healthcare, and preservation, Purafil has no competitor in terms of the width of its addressable markets.

The company has helped thousands of customers remove corrosive and fugitive emissions, while improving indoor air quality. It has the largest selection of gas-phase media and custom blends and is the only full-service, ISO Certified manufacturer of gas-phase air filtration media, filters, systems and environmental corrosion monitoring instrumentation. The company provides engineered media formulations that remove contaminants through a chemisorption process, which traps the gases within the pellet, converting them into a harmless solid that will not desorb back into the airstream.

One of Purafil's latest media contributions is the GridBLOK® media inside its PuraGRID® filters. The GridBLOK impregnated media has a 50 percent greater removal capacity than traditional carbon products. The award-winning new media maximizes gas-phase air filtration performance by providing energy savings, more efficient gas removal, full utilization of the 100 percent adsorbent media, and eliminates bypass. This is a revolutionary technology, since most of the products in the market include pellets.

"Purafil has been extremely successful in the market by placing emphasis on technology innovation combined with geographic expansion," concludes Eric Meliton. "The strategy has enabled Purafil to address the diverse needs of its customers in a comprehensive manner and to establish a strong growth platform. The company has been gaining market share and is positioned as a top media supplier globally."

Purafil's record can be seen in the numbers, with nearly 40,000 gas-phase air filtration system installations worldwide. In recognition, Frost & Sullivan is pleased to present the company with the 2012 Product Line Strategy Award in the Global gas-phase air filtration space.

Each year, Frost & Sullivan presents this award to the company that has developed a comprehensive product line that caters to the breadth of the market it serves. The award recognizes the extent to which the product line meets customer base demands, the overall impact it has in terms of customer value, as well as increased market share.

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

About Purafil, Inc.

Purafil, Inc. was founded in 1973 and is headquartered in Doraville, Georgia. Purafil, Inc. has been a world leader in engineering, manufacturing, and selling gas-phase air filtration media, systems, and air quality monitors globally.

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SOURCE Frost & Sullivan