Frost & Sullivan Hosts Webinar:

MOUNTAIN VIEW, Calif., May 27 /PRNewswire/ --

(Logo:  http://www.newscom.com/cgi-bin/prnh/20081117/FSLOGO)

As businesses emerge from the global recession, they are looking to strengthen their market positioning by investing in tools and infrastructure that enable profitable growth and scalability. Smart businesses recognize the value of advanced communications for developing a sustainable competitive advantage. Yet, rapid technology evolution, uncertainty about vendor viability and roadmaps, and too much "market noise" are causing them to delay investment decisions. Frost & Sullivan projects consistent growth in premises-based and hosted telephony, unified communications and SIP trunking, as technologies and business models mature. However, shifting market paradigms require vendors to adjust their strategies to better serve their customers. A consistent marketing message and product roadmap focused on open architectures, channel centricity and the development of partner eco-systems will be vital for success going forward.

Highlights of the briefing include analyses of trends and market forecasts in premises-based and hosted telephony, unified communications and SIP trunking, key customer pain points, and proposed vendor strategies for success.

This briefing will benefit communications and collaboration vendors, distributors, VARs, SIs, service providers and other market participants by discussing emerging trends and providing forward projections for the communications industry.

Supporting Quotes

"Today's businesses face considerable uncertainty when deciding whether to invest in a new communications infrastructure. Communications and IT technologies have evolved to become key enablers of core business processes and competitive differentiation. Yet, rapid technology evolution and intense competition are continually expanding the array of communications options and are forcing businesses to apply a much more rigorous approach to evaluating their technology alternatives. In order to compete successfully, vendors need to better understand their customers' pain points and address them with the appropriate technology and business model alternatives," observes Program Director, Elka Popova.  

Supporting Resources

For more information about Frost & Sullivan's ICT practice, please visit:

http://www.frost.com/prod/servlet/svcg.pag/IT00

Registration

• To attend the briefing, email [email protected] your full name, title, company name, company telephone number, company email address and web site, city, state and country.
• Receive a recorded version of the briefing anytime by submitting the aforementioned contact details.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 40 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com.

SOURCE Frost & Sullivan