Frost & Sullivan Honors ASSET® InterTech for Enhancing its Value Proposition through Product Development and Strategic Acquisitions

With the SourcePoint™ and ScanWorks® platforms, the company can meet customers' software and hardware debug, validation and test needs

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Frost & Sullivan

Dec 09, 2014, 08:00 ET

MOUNTAIN VIEW, Calif., Dec. 9, 2014 /PRNewswire/ -- Based on its recent analysis of the printed circuit board (PCB) design validation and test market, Frost & Sullivan recognizes ASSET® InterTech with the 2015 North American Frost & Sullivan Award for Customer Value Leadership. Due to rising technology convergence, companies developing and manufacturing circuit boards are seeking solutions that not only cover their needs, but also help lower engineering costs. ASSET InterTech is successfully meeting this demand with its SourcePoint™ software debug and trace platform and the ScanWorks® platform for hardware validation and test.

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SourcePoint tackles the complex debug and trace issues involving C/C++ multithreaded software. It allows customers to use just a single tool and then reassign it to different designs based on different silicon. In addition, ScanWorks can be used across a circuit board's lifecycle, during board bring-up, hardware validation, and manufacturing test. SourcePoint and ScanWorks work in tandem to analyze software and hardware problems to help engineers identify root causes of complex bugs.

ASSET InterTech expanded its value by adding a strong software debug product line with its acquisition of Arium™ in 2013. Frost & Sullivan believes that Arium's SourcePoint software debug and trace tool for Intel processors and ARM cores perfectly complement ASSET InterTech's ScanWorks High-Speed Input/Output (HSIO) hardware validation product line.

"With the Arium acquisition, ASSET InterTech is now in a unique position to offer both software debug and trace tools, as well as hardware validation and test tools, enabling it to act as a system-level solution," said Frost & Sullivan Research Analyst Jessy Cavazos. "These capabilities enable it to address the potential software/hardware integration issues faced by customers."

In addition to expanding through the previous acquisition of International Test Technologies (ITT) of Ireland and its processor-controlled test (PCT) technology, ASSET InterTech has continued to grow organically by developing solutions like its IJTAG (IEEE 1687) chip debug tools and field-programmable gate array (FPGA)-controlled test capabilities.

Another significant benefit of ASSET InterTech's offering is its subscription business model, which decreases the unit cost per engineer. Most of the installed bases for ASSET InterTech's HSIO and PCT product lines have moved to the subscription model; however, the company also accommodates customers that still require perpetual licenses.

ASSET InterTech has established longstanding relationships with customers that have used its products through several generations and prefer to deal with a single vendor rather than multiple suppliers. As a third-party tool provider, its financial performance depends on its ability to work closely with semiconductor companies. Over the years, it has worked toward becoming a preferred third-party tool vendor and has established trust and credibility with these companies, facilitating the sharing of design information.

"ASSET InterTech's unique offering spans software debug and trace tools as well as hardware validation and test tools, including boundary-scan, processor-controlled test, and FPGA-controlled test," noted Jessy Cavazos. "Frost & Sullivan is certain that the company's new value proposition in terms of a system-level solution that perfectly addresses customers' software and hardware integration issues will heighten its growth potential."

Each year, Frost & Sullivan presents this award to the company that has demonstrated excellence in implementing strategies that proactively create value for its customers with a focus on improving the return on the investment that customers make in its services or products. The award recognizes the company's inordinate focus on enhancing the value that its customers receive, beyond simply good customer service, leading to improved customer retention and, ultimately, customer base expansion.

Frost & Sullivan's Best Practices Awards recognize companies in a variety of regional and global markets for outstanding achievement in areas such as leadership, technological innovation, customer service, and product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research.

About ASSET InterTech

ASSET InterTech is a leading supplier to the electronics industry of tools based on embedded instrumentation. Its SourcePoint debug and trace platform and the ScanWorks platform for embedded instruments overcome the limitations of external test and measurement equipment. SourcePoint applies trace instrumentation embedded in code to debug software while ScanWorks applies instruments embedded in chips to test and validate chips and circuit boards during design and manufacturing. With ASSET's software/hardware tools, engineers can quickly debug firmware and then diagnose how it interacts with hardware. ASSET InterTech is located at 2201 North Central Expressway, Suite 105, Richardson, TX 75080.

Trademarks:
ASSET and ScanWorks are registered trademarks and Arium and SourcePoint are trademarks of ASSET InterTech, Inc.

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