Frontier Beverage Co. to Knock out NACS Show Attendees With Two Powerful, New Relaxation Aids

MEMPHIS, Tenn. and ATLANTA, Oct. 4 /PRNewswire/ -- Frontier Beverage Co. (OTC Bulletin Board: FBEC) announced today that the company will be unleashing its two signature relaxation aids, Unwind™ and Bulldozer™, to eager crowds attending this year's NACS show, taking place in Atlanta, Georgia from October 5-8, 2010.

"After successfully launching both Unwind and Bulldozer to relaxation-starved fans in select markets earlier this year, we quickly came to the realization that the NACS show would be the perfect venue for us to introduce these two products to a larger audience," said Terry Harris, Chief Executive Officer, Frontier Beverage Co.  "The enormous response we've received from our initial markets, grassroots marketing and social media initiatives reaffirms our belief that Unwind and Bulldozer have what it takes to become major national brands; we are excited to meet and partner with new distributors and retailers to continue bringing ultimate relaxation to store shelves across the U.S."

Available in three lightly-carbonated flavors – Goji Grape, Pom Berry, and Citrus Orange – in sleek 12oz. cans containing a mere 40 calories and only 10 grams of sugar each, Unwind™ offers consumers a way to settle down at the end of a hard day with a relaxation blend to suit every lifestyle.

Frontier Beverage Co.'s Bulldozer™ is a 3-oz. relaxation shot that is ideal for pounding before a long flight, downing after a revitalizing evening workout or chugging when you need a quick, non-alcoholic and legal way to relax.

Both products offer a proprietary blend of vitamins and antioxidants that are combined with melatonin, rose hips and valerian root, which are natural relaxation agents that can be found in health or nutrition stores globally and have been used by herbalists for thousands of years for their curative properties in coping with both anxiety and insomnia.

For more information about Frontier Beverage Co., Unwind™ or Bulldozer™, please visit Booth #5855 at the NACS Show or www.frontierbeverage.com.  For details on upcoming contests, promotions and events, become a Facebook fan at www.facebook.com/UnwindBeverage.

As the No. 1 buying expo in the country, the NACS show offers convenience store executives the opportunity to purchase, exhibit and learn about thousands of new products and services benefiting their industry.  This year's event will be held at the Georgia World Congress Center in Atlanta and boasts over 1,200 exhibitors from around the country.  For more information or to register for the conference, please visit http://www.nacsonline.com/NACSShow/.

About Frontier Beverage Co.

Founded in late 2009, Frontier Beverage is headquartered in Memphis, Tennessee and is a publicly-traded company under the sign FBEC. For more information or up-to-date information on Frontier Beverage and its flagship product, Unwind, please visit: http://finance.yahoo.com/q?s=fbec.ob or contact [email protected].

Frontier Beverage Co. is the distributor of Unwind, the ultimate relaxation aid for consumers worldwide. Unwind offers a healthy alternative to the calming drink experience due to its low-calorie, low-sugar and high-antioxidant formula.

SOURCE Frontier Beverage Co.

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