Frito-Lay Teams Up With Garth Brooks To Release New Music

Fans Get Exclusive Song Download with Purchase of Fritos® Corn Chips

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Oct 12, 2016, 03:20 ET

PLANO, Texas, Oct. 12, 2016 /PRNewswire-USNewswire/ -- Fritos, one of the flagship brands from PepsiCo's Frito-Lay division, has teamed up with one of the most successful music artists of all time, Garth Brooks, to offer fans an exclusive chance to download the icon's newest single from his upcoming studio album.

Starting this month, anyone who purchases a bag of Fritos Corn Chips will find a code on the bag that allows them to get a free download of Brooks' new song, "Baby, Let's Lay Down and Dance." The free download is part of an exclusive partnership, which means Fritos fans will be among the first with access to the new song. The single drops worldwide tomorrow alongside a press conference at AT&T Stadium in Arlington, Texas.

"You don't get any bigger or better than Garth Brooks, and we're completely honored to help give fans a fun way to discover his newest work," said Christina Clarke, senior director of marketing, Frito-Lay North America. "Fritos has been an American icon satisfying fans for more than 80 years, so it's only fitting that we'd be teaming up with a legendary icon like Garth Brooks for an unprecedented offer like this."

The new single is from Brooks' upcoming studio album, which is expected to be released this fall, and the exclusive download offer is available to consumers through the rest of the year.

In addition to his upcoming studio album, Brooks plans to release a 25^th Anniversary Edition of his RIAA-certified Diamond album "No Fences" and an album of holiday duets with wife and fellow country musician Trisha Yearwood. Later this year, as part of Brooks' partnership with Frito-Lay, discounts on both albums will be offered exclusively to fans who purchase a bag of Fritos corn chips.

For more information on Fritos, please visit www.fritolay.com/snacks/product-page/fritos.

About Garth Brooks
Garth Brooks is certified by the RIAA as the #1-selling solo artist in U.S. history with over 138 million albums. He has received every accolade the recording industry can bestow on an artist. Garth has been inducted into the International Songwriters Hall of Fame in New York, the Nashville Songwriters Hall of Fame, Country Music Hall of Fame and most recently, the Musicians Hall of Fame.

Garth is currently on the three year Garth Brooks World Tour with Trisha Yearwood. The tour began with 11 sold out shows at the Allstate Arena in Chicago. The tour is smashing records previously held by such acts as The Beatles, The Rolling Stones, and even Garth Brooks. In just over a year and a half, the tour is approaching 5 MILLION tickets sold making it the biggest tour in the world. He also just received his 11th nomination for Entertainer of the Year from the CMA Awards.

Recently Garth launched Inside Studio G, a weekly Facebook Live series that will give fans a behind-the-scenes look at the making of his next album. It airs every Monday on Garth's Facebook page at 7:00 p.m. EDT.

You can follow him at:
https://www.facebook.com/GarthBrooks
https://twitter.com/garthbrooks
http://instagram.com/garthbrooks

About FRITOS^® Brand Corn Chips
FRITOS^® brand Corn Chips is Frito-Lay's landmark product. In 1932, Elmer Doolin produced the first FRITOS^® brand Corn Chips with a converted potato ricer. He would make 50 pounds of chips by hand in his mother's kitchen at night, which he would sell from his Model T Ford during the day. Mr. Doolin's sales totaled between $8 and $10 per day. Daisy helped market Fritos by developing recipes that used the corn chips as an ingredient. Today, FRITOS® brand Corn Chips has become a true icon with its classic corn taste and hearty texture. The #1 brand among corn chips was even the inspiration for the creation of another American favorite, Fritos Chili Pie^®.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

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SOURCE Frito-Lay