Fresh & Easy Launches Delicious & Affordable Gourmet Range

EL SEGUNDO, Calif., Feb. 8, 2011 /PRNewswire/ -- Building on the popularity of its fresh&easy meals, Fresh & Easy Neighborhood Market has launched Gourmet – a new range of affordable, restaurant-quality fresh and frozen products. Created by Fresh & Easy's team of chefs, Gourmet gives customers a fine-dining experience with all the comforts of home.

Like all fresh&easy products, Gourmet items are made with fresh, premium ingredients with no added preservatives, no artificial colors or flavors, no high-fructose corn syrup, no added trans fats, and only use preservatives when absolutely necessary. New fresh&easy Gourmet products available in stores in time for Valentine's Day include:

“We’ve heard continually from our customers that they love our fresh&easy meals, so we set out to create a truly gourmet line of affordable meals to give our customers even more options,” said John Burry, Fresh & Easy’s Chief Commercial Officer. “Instead of spending $20 a plate at a restaurant, customers can pop in to Fresh & Easy for delicious and affordable meals they can enjoy in the comfort of their homes.”

To help customers plan their at-home Gourmet meals, Fresh & Easy created an online menu of the new items and posted photos of the new range on the company’s Flickr photostream: http://www.freshandeasy.com/Content/pdfs/QualityYouCanTrust/gourmet_menu_list.pdf and http://www.flickr.com/photos/freshandeasy.

About Fresh & Easy Neighborhood Market

Fresh & Easy operates more than 150 stores in California, Arizona and Nevada. In addition to fresh prepared meals, meats and produce, Fresh & Easy offers everyone's favorite national brand products and household items, all at unbelievably low prices. The grocer's popular fresh&easy brand products have no artificial colors or flavors, no added trans fats, no high-fructose corn syrup, and only use preservatives when absolutely necessary.

On average, Fresh & Easy stores use 30% less energy than a typical supermarket, which helps customers save money – and also helps the environment. Fresh & Easy uses LED lighting in external signs and freezer cases, offers customer recycling in every store and uses advanced refrigeration and freezer units to cut back on energy usage. The company also recycles or reuses all of its display packaging, sending the majority back through its distribution center.

For more information about Fresh & Easy, visit www.freshandeasy.com. Also follow the company on Twitter at: www.twitter.com/fresh_and_easy and become a fan on Facebook at www.facebook.com/freshandeasy.  

SOURCE Fresh & Easy Neighborhood Market