Fresh & Easy Introduces Additional Fresh Gourmet Products

EL SEGUNDO, Calif., July 21, 2011 /PRNewswire/ -- Fresh & Easy Neighborhood Market is expanding its popular Gourmet range this week with 12 new fresh products. Fresh & Easy introduced Gourmet in February to cater to customers seeking more affordable, restaurant-quality products they can serve at home. Gourmet products have quickly become a hit with customers and Fresh & Easy's team of chefs has been hard at work developing additional unique products.

The 12 new items launching this week include four new fresh "Gourmet for Two" meals that will give customers a restaurant-quality meal for two for under $10. Other items include five fresh prepared meals retailing for under $7 and three fresh pizzas that will sell for under $8. The pizzas, which serve four, are 12" x 16" made with hand-stretched dough and topped with premium ingredients.

"Customers love our Gourmet products, so we expanded the range with some truly unique and exciting meals only available at Fresh & Easy," said John Burry, Fresh & Easy Chief Commercial Officer. "We are happy to continue to bring more restaurant-quality, fresh food options for our customers to eat at home, as more and more people look for ways to save money."

Like all Fresh & Easy products, the new Gourmet range has no artificial colors or flavors, no added trans fats, no high-fructose corn syrup, and only use preservatives when absolutely necessary.

The new Gourmet items hitting stores this week include:

About Fresh & Easy Neighborhood Market

Fresh & Easy operates 176 stores in California, Arizona and Nevada. In addition to fresh prepared meals, meats and produce, Fresh & Easy offers everyone's favorite national brand products and household items, all at unbelievably low prices. The grocer's popular fresh&easy brand products have no artificial colors or flavors, no added trans fats, no high-fructose corn syrup, and only use preservatives when absolutely necessary.

On average, Fresh & Easy stores use 30% less energy than a typical supermarket, which helps customers save money – and also helps the environment. Fresh & Easy uses LED lighting in external signs and freezer cases, offers customer recycling in every store and uses advanced refrigeration and freezer units to cut back on energy usage. The company also recycles or reuses all of its display packaging, sending the majority back through its distribution center.

For more information about Fresh & Easy, visit www.freshandeasy.com. Also follow the company on Twitter at www.twitter.com/freshandeasy and become a fan on Facebook at www.facebook.com/freshandeasy.

SOURCE Fresh & Easy Neighborhood Market

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