Fresh & Easy Expands Grilling Range Just in Time for Summer

EL SEGUNDO, Calif., May 12, 2011 /PRNewswire/ -- Fresh & Easy Neighborhood Market has launched an expanded grilling range of 26 pre-marinated, ready-to-grill items in stores, including beef, pork, poultry and vegetarian options, just in time for the summer grilling season.  The Let's Grill! line also includes eight complementary salads perfect for barbecues with family and friends.

Fresh & Easy has once again partnered with Neil Strawder, a.k.a. Bigmista (www.bigmista.com), an award-winning grilling expert, to barbecue for customers at various stores throughout the summer. The fresh&easy Grill Pack, which was the company's number one selling grilling item last summer, will be served along with barbeque-ready sides, all free of charge.  Individual events will be locally promoted throughout the summer.

Fresh & Easy's popular Grill Pack includes six to eight chili citrus cilantro chicken thighs and drumsticks, four mild Italian pork sausages and four quarter-pound beef patties – nearly 5 lbs of high-quality meat for just $9.99.

Some of the new fresh&easy Let's Grill! products introduced for this summer include:

As with all fresh&easy brand products, the grilling range contains no artificial colors, flavors, high-fructose corn syrup or added trans fats and uses preservatives only when absolutely necessary.  

"As we move into summer, more people are coming together for barbecues, graduations, and picnics and everyone wants to find great deals on quality meats and veggies they can easily throw on the grill," said Bill Arnold, Fresh & Easy's Meat Expert. "We're expanding our grilling range to offer our customers even more choice meat options marinated with new and unique flavors, along with some great vegetarian options and sides."

More information on Fresh & Easy's Let's Grill! range of products can be found at www.freshandeasy.com/whatsnew.

About Fresh & Easy Neighborhood Market

Fresh & Easy currently operates more than 170 stores in California, Arizona and Nevada. In addition to fresh prepared meals, meats and produce, Fresh & Easy offers everyone's favorite national brand products and household items, all at unbelievably low prices.  The grocer's popular fresh&easy brand products have no artificial colors or flavors, no added trans fats, no high-fructose corn syrup, and only use preservatives when absolutely necessary.

On average, Fresh & Easy stores use 30% less energy than a typical supermarket, which helps customers save money – and also helps the environment.  Fresh & Easy uses LED lighting in external signs and freezer cases, offers customers recycling in every store and uses advanced refrigeration and freezer units to cut back on energy usage.  The company also recycles or reuses all of its display packaging, sending the majority back through its distribution center.

For more information about Fresh & Easy, visit www.freshandeasy.com.  Also follow the company on Twitter at: www.twitter.com/fresh_and_easy  and become a fan on Facebook at www.facebook.com/freshandeasy.

SOURCE Fresh & Easy Neighborhood Market

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