Fred Segal's First Luxury Lifestyle Center In Japan To Open In Tokyo's Daikanyama Neighborhood In Spring 2015
Pioneer of Southern California Style and Experiential Retail Debuts First International Location
NEW YORK, July 16, 2014 /PRNewswire/ -- Iconic Southern California retail brand Fred Segal® today announced that it will open its first international lifestyle center in Tokyo, Japan in Spring 2015. Marking the brand's first location outside the U.S., Fred Segal will occupy three of five buildings in a converted railway site at 13 Daikanyama-cho Shibuya-ku, Tokyo.
Fred Segal Daikanyama will bring together a well-curated mix of luxury products across men's, women's and accessories, as well as home and lifestyle categories, from both independent brands and Fred Segal-branded merchandise. The collection of stores will present an ever-changing platform for both local and international emerging, up-and-coming designers, specially merchandised to engage Japan's trendsetters. The store is the first in a long-term partnership between SANDOW, owner of Fred Segal, and MARK STYLER Co. Ltd. (mark-styler.co.jp), to launch Fred Segal throughout Japan. The partnership deal was handled by Culture + Commerce, SANDOW's creative management agency.
"The original Fred Segal stores in LA have always appealed to the Japanese consumer who has an appreciation for cutting-edge style and Southern California culture," said Paul Blum, CEO of Fred Segal. "Tokyo is absolutely the right market for us to launch Fred Segal's first international location and the innovative Daikanyama site will do a great job of reflecting our brand's sensibility. We're pleased to be working with our partner Mark Styler, who has deep experience in the Japanese fashion and retail market and truly understands the Fred Segal brand."
Featuring a cafe, spa and other luxury services, this unique retail destination will reflect Fred Segal's Southern California culture. The Tokyo debut will be followed by several additional retail locations in other key Japanese cities, including flagship stores, lifestyle centers and branded boutiques within major, high-end department stores.
ABOUT FRED SEGAL®
Founded in 1961, Fred Segal is rooted in Hollywood culture and has long been known for discovering and launching many now-famous beauty and apparel brands. From its early days as the pioneer of designer jeans to its current status as an industry innovator, Fred Segal originated experiential retail with its mix of highly curated merchandise and the best in dining and lifestyle offerings. With three Los Angeles locations, Fred Segal is synonymous with LA style and casual chic, attracting celebrities and locals alike. Fred Segal will open seven stores in Las Vegas in August 2014 and in Tokyo and other locations across Japan in 2015. Fred Segal is majority owned by SANDOW, a leader in building smart businesses driven by innovation and design, along with minority equity investor Evolution Media Partners, a joint venture of Hollywood talent agency CAA, private equity firm TPG Growth and Participant Media.
Fred Segal's New York headquarters can be contacted at 212.842.2042.
ABOUT SANDOW®
Founded in 2003 by visionary entrepreneur Adam I. Sandow, SANDOW® builds smart businesses --driven by innovation and design -- that deliver powerful products, services and experiences to a highly selective audience. Serving consumers and businesses across the luxury, design and beauty categories, SANDOW's diverse portfolio includes media brands Interior Design, Luxe Interiors + Design, NewBeauty and Worth, as well as creative management agency Culture + Commerce, iconic retailer Fred Segal and global materials consultancy Material ConneXion. With offices around the world, the company's global headquarters are in New York City's iconic Time & Life Building, with corporate headquarters in South Florida.
MEDIA CONTACT
Stacy Berns / Joy Murphy
Berns Communications Group
P. 212.994.4660
[email protected]
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SOURCE SANDOW
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