Former RealEstate.com and Tree.com GM Joins XiLi Mobile

WILMINGTON, N.C., Oct. 15, 2014 /PRNewswire/ -- XiLi Mobile, www.MyXiLiMobile.com, announced today the addition of Gregory J. Hanson to its Board of Directors.  XiLi Mobile, based in Wilmington, North Carolina, delivers real estate listings nationwide to home buyers by simply sending a text message.  It offers an automated text marketing and lead delivery service to real estate agents across the country.

"Greg brings a tremendous amount of experience and clout to XiLi Mobile's already powerful nationwide presence in the real estate mobile marketing field," XiLi Mobile CEO Geoff Gohs said. 

Currently Mr. Hanson serves as VP of Product Development at The Gordian Group.  The Gordian Group is one of the top solutions for outsourced construction procurement. More directly related as far as XiLi was concerned, is that Mr. Hanson was the former COO SVP/GM for Tree.com, the parent company of LendingTree. There, he built and managed high growth verticals in such fields as real estate, autos, insurance, healthcare, home services, education and others. 

Mr. Hanson was also previously the Senior Vice President and General Manager of RealEstate.com. While there, he oversaw a national real estate brokerage and web portal that produced over $1B in sales volume from over 1,500 agents and 20 brokers nationwide.

Prior to representing those roles, Mr. Hanson was CEO of GuildQuality, which is a performance benchmarking SaaS platform for home-builders. The company provided customer feedback analytics to home-builders, giving Mr. Hanson yet another unique perspective of the market to help share with XiLi Mobile as it surges forward in the real estate mobile marketing arena.

"We have a vision to make XiLi Mobile how home buyers across the country view home listings in their area.  With the addition of Greg, we feel like that goal is possible," said Chris Colin, Director of Sales/Marketing/SEO at XiLi Mobile.  "He has a tremendous amount of fantastic ideas and has already begun helping XiLi Mobile expand into selling directly to brokers, where previously our main focus was directed toward individual agents."  

XiLi Mobile offers a unique, completely automated, and GPS based text marketing solution that can help enhance all forms of marketing that real estate agents currently use. Since real estate is the vertical that they are targeting, Mr. Hanson seems to be the perfect fit to help form relationships and promote ideas internally. This could significantly enhance XiLi Mobile's presence and reach inside of the real estate industry.

XiLi Mobile plans to utilize Mr. Hanson's well-rounded knowledge on the real estate market, as well as the many of the contacts and relationships that he acquired while leading top industry players in the past. XiLi Mobile has recently established multiple relationships amongst large segments of Coldwell Banker, Keller Williams, and Re/Max agencies across the country.  This was largely due to one of Hanson's suggestions to territorialize cities and areas, which minimizes competition for major brokerages in large metropolitan market places. Another suggestion Mr. Hanson brought forth early on is the ability for XiLi Mobile to benefit large mortgage companies. XiLi Mobile is currently negotiating deals to serve mortgage leads to multiple brokerages nationwide.

Moving forward, XiLi Mobile will have a lot to consider as it forges ahead as one of the leaders in text marketing systems for real estate agents and agencies around the country. To get more information on XiLi Mobile and how its text marketing system can benefit your business, visit their website today at www.myxilimobile.com. XiLi Mobile will also be attending the annual National Association of REALTORS® Conference & Expo in New Orleans on November 7^th.

CONTACT: Chris Colin, (910) 665-9454, [email protected]

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SOURCE XiLi Mobile

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