Ford Names First Markets to Sell Focus Electric, the Company's First All-Electric Passenger Car

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Nov 15, 2010, 10:01 ET

DEARBORN, Mich., Nov. 15, 2010 /PRNewswire/ --

Ford has announced the first U.S. markets slated to receive the all-new Focus Electric, which debuts in late 2011

Markets were chosen based on several criteria, including commuting patterns, existing hybrid purchase trends, utility company collaboration and local government commitment to electrification

Focus Electric is Ford's first all electric passenger car, and is targeting up to 100 miles of zero CO2-emissions, gas-free driving on a full charge

Ford has an aggressive strategy that will deliver a range of electrified vehicles in both Europe and North America, including the Transit Connect Electric small commercial van, two next-generation lithium-ion battery hybrids and a plug-in hybrid

Ford Motor Company (NYSE: F) has announced first markets that will sell the Focus Electric, Ford's first all-electric, zero CO2-emissions passenger car.

The first markets selected for Ford Focus Electric: Atlanta, Austin and Houston, Texas; Boston, Chicago, Denver, Detroit, Los Angeles, San Francisco, San Diego, New York, Orlando, Fla., Phoenix and Tucson, Ariz.; Portland, Ore.; Raleigh Durham, N.C.; Richmond, Va., Seattle, and Washington, D.C.

"There is a great deal of excitement for the Focus Electric across America and Ford wants to build on this enthusiasm by making our first all electric passenger vehicle available in as many pilot markets as possible," said Mark Fields, President of the Americas, Ford Motor Company. "This is the first step in rolling out the Focus Electric. As the country continues to build up its electric vehicle infrastructure and demand for the Focus Electric grows, Ford will continue to evaluate additional markets and consider making this vehicle available in more cities across the country."

The Focus Electric initial markets were chosen based on several different criteria including existing hybrid purchase trends, utility company collaboration and local government commitment to electrification. As part of the collaboration with dealers, utilities and local governments, Ford will help develop consumer outreach and education programs on electric vehicles as well as share information on charging needs and requirements to ensure the electrical grid can support customers' needs.

Last month, Ford launched a new educational Web site on electric vehicles (http://www.fordvehicles.com/technology/electric/). The site offers video, text and diagrams to help consumers understand differences in the technologies of electrified vehicles

Focus Electric, available in late 2011, will be built at the Michigan Assembly Plant in Wayne, Mich. Production will occur on the same line as the gasoline version of the Focus. Using an existing vehicle platform and assembly line will give Ford the ability to vary production based on demand for the Focus Electric.

The Focus Electric will offer consumers the same fun and exciting driving experience as the gasoline powered version. Instead of a traditional gas engine, the Focus Electric's motor will be powered by a 23 kwh lithium-ion battery. The system utilizes liquid heating and cooling system to maximize battery life and driving range.

Collaboration between Ford and local authorities

Ford has been working with local government agencies and utilities in several of the selected markets to help prepare for the adoption of electric vehicles. Efforts focus on development of consumer outreach and education programs on electric vehicles as well as shared information on charging needs and requirements to allow for ease of consumer charging and to ensure the electrical grid can support the necessary additional demand.

"Making electric vehicles a viable option for consumers requires teamwork across a variety of industries and government entities," said Mike Tinskey, Global Manager of Electric Vehicle Infrastructure, Ford Motor Company. "Working with utilities, governments and technology companies is a key part of our electric strategy to make sure the infrastructure and support for electric vehicles is in place as we begin rolling them out."

As part of its electrification outreach, Ford has been conducting the "Charging Into the Future: The Ford Electric Vehicle Tour." The 14-city tour promotes Ford's electric vehicle strategy and educates consumers about what to expect from electrified automobiles and what is needed from the public and private sector to support this new technology.

Electrification is an important piece of Ford's overall product sustainability strategy. Ford's aggressive strategy includes the launch of five new electrified vehicles in Europe and North America. In addition to Focus Electric, Ford will introduce the Transit Connect Electric small commercial van, two next-generation lithium-ion battery hybrids and a plug-in hybrid. The range of electrified vehicles allows Ford to address a variety of consumer driving needs.

Ford's electrification strategy also leverages the most fuel-efficient powertrains, the most technically competent hybrids and the company's global vehicle platforms in order to develop affordable choices for consumers.

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 163,000 employees and about 70 plants worldwide, the company's automotive brands include Ford, Lincoln and Mercury, production of which has been announced by the company to be ending in the fourth quarter of 2010. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.

SOURCE Ford Motor Company