Food City, NASCAR Legend Richard Petty and RTIC Coolers Team Up to Help Veterans

In-Store Donation Campaign Benefitting Paralyzed Veterans of America Begins July 5

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Jul 05, 2017, 09:10 ET

WASHINGTON, July 5, 2017 /PRNewswire-USNewswire/ -- Today, Paralyzed Veterans of America (Paralyzed Veterans) kicked off the seventh year of its partnership with Food City and NASCAR Champion and Hall of Fame Inductee, Richard Petty, to continue the mission of raising critical funds for Paralyzed Veterans of America through quick and easy donations at Food City supermarkets across the region.

"Paralyzed Veterans of America is fortunate to have this longstanding partnership with Food City, and we are thankful for the support they've shown us in the seven years since we launched this effort," said David Zurfluh, national president of Paralyzed Veterans. "Through the generosity of Food City customers, we've been able to provide the most vulnerable contingent of veterans with access to quality healthcare, fulfilling careers and the Department of Veterans Affairs benefits they have earned through their service and sacrifice to our nation. We can only provide veterans, their families and their caregivers with these services free-of-cost because we have partners like Food City and RTIC Coolers beside us; and the enduring support of friends like Richard Petty."

The fundraising campaign, which will be featured throughout Food City's retail supermarket chain, begins July 5, 2017 and continues through August 1, 2017. Specially marked $1, $3 and $5 donation slips will be available at checkouts. Customers wishing to make a contribution simply need to select the desired dollar amount and it will be conveniently added to their order total.

This year, new partner RTIC Coolers joins the team with a pledge of $25,000 to launch the campaign with a healthy start. "As the son of a veteran, I have a special appreciation for the service and selfless sacrifice given to our country by all veterans. It is a privilege and an honor to partner with Food City and Richard Petty to support Paralyzed Veterans of America's Mission: ABLE campaign," said John Jacobsen, Founder & CEO of RTIC Coolers, LLC.

"I'm a proud supporter of the the Paralyzed Veterans of America and their Mission: ABLE campaign," said Richard Petty. "This is an important campaign that Food City, RTIC Coolers and I support, as we give back to our paralyzed veterans who deserve to be recognized for their sacrifices."

One hundred percent of the donations collected during the one-month campaign will benefit Paralyzed Veterans of America's Mission: ABLE campaign, which is a dedicated effort to create an America where our most severely injured heroes have access to what they've earned and deserve: CARE, JOBS AND BENEFITS.

"Thanks to the support and generosity of our loyal customers, in the past six years, we have raised more than $800,000 to benefit Paralyzed Veterans of America," said Steven C. Smith, Food City president and chief executive officer. "We're proud to have another opportunity to partner with Richard Petty and Paralyzed Veterans' Mission: ABLE campaign in support of such a worthy cause."

About Paralyzed Veterans of America: Paralyzed Veterans of America is the only congressionally chartered veterans service organization dedicated solely for the benefit and representation of veterans with spinal cord injury or disease. For 70 years, we have ensured that veterans have received the benefits earned through their service to our nation, monitored their care in VA spinal cord injury units, and funded research and education in the search for a cure and improved care for individuals with paralysis.

As a partner for life, Paralyzed Veterans also develops training and career services, works to ensure accessibility in public buildings and spaces, provides health and rehabilitation opportunities through sports and recreation and advocates for veterans and all people with disabilities. With more than 70 offices and 33 chapters, Paralyzed Veterans serves veterans, their families and their caregivers in all 50 states, the District of Columbia and Puerto Rico (pva.org).

About Food City: Headquartered in Abingdon, Virginia, K-VA-T Food Stores (Food City's parent company) operates 134 retail outlets throughout southeast Kentucky, southwest Virginia, east Tennessee, Chattanooga and north Georgia.

About RTIC Coolers: The Direct To Consumer Retailer of Extreme Rotomolded Coolers.
We are a direct to consumer retailer. We offer a very compelling value proposition on quality rotomolded coolers. We're the brand, the importer, the shop and the marketing arm, all in one. We intentionally forgo the traditional cooler distribution channel the other brands are tied to because this outdated distribution channel is expensive. By cutting out the big box retailers and using word of mouth and social media to promote our coolers, versus paying for high priced ambassadors and commercials, we are able to offer high quality coolers that have all of the features our customers want, at half the price you can buy a comparable cooler in a retail outlet.

Based in Houston Texas, RTIC Coolers has five fulfillment warehouses located in Fresno California; Chicago Illinois; Houston Texas; Atlanta Georgia and Harrisburg, Pennsylvania.

RTIC Coolers is a leading direct to consumer retailer of premium rotomolded coolers, soft sided coolers and stainless steel drinkware. By leveraging technology, direct marketing and the company's national network of fulfillment centers, RTIC is able to offer top-quality coolers and drinkware at half the price of comparable Products.

SOURCE Paralyzed Veterans of America