Flud Platform Unveils the Next Generation of Social News

SAN DIEGO, Dec. 7, 2011 /PRNewswire/ -- News enthusiasts of all types can now create their own news personalities in the update to the Flud platform announced today. Flud is an information ecosystem where the audience is empowered to influence the news.The next generation of Flud's award-winning mobile application brings a social element to its enticing platform for news consumption. "Fluders" can recommend content to their community, discover new information and sources from friends, follow trends, and create their own informative front page.

With this update, Flud becomes an irresistible environment for reading, viewing and sharing news and information, and enters the next phase of its mission to build a total content ecosystem. Flud 2.0 still allows users to control the content they follow, yet now through their selections they can become news personalities as well, building information networks around key interests.

"We know our Flud community loves the content they access inside our platform. Now they can also enjoy building an audience of their own," said Bobby Ghoshal, Flud CEO and co-founder. "We think the future of news has a lot to do with filtering out the noise. That means getting news from people and sources you trust."

In addition to the social discovery of news and information, other new features in Flud include synching between devices and easier access to premium content sources, all inside the award-winning design. Flud's media partners will benefit not only from the community's deeper relationship with their content, but also expand their brand presence and loyalty.

With Flud 2.0, users will enjoy:

Serendipitous News Discovery

Flud has always allowed users to select the news and information sources they want to follow. Now, with the creation of social accounts, content can be discovered through personal connections. News also now can be shared inside Flud to an audience based around topics or interests. Fluders can create news personalities by curating the content they find from many different sources.

Interaction With News

Convenient controls for sorting and organizing news sources let users read news quickly and efficiently. Articles can be gathered into a "Reading List" to create their own front page to read at leisure. The "Flud" button pushes stories to a person's community inside Flud, a place where news matters. "Share" buttons effortlessly push content to social networks.

Personal News Networks

Fluders will develop a community around news. A particular area of interest is brought to life when one user curates the best of many sources; as well, many users can interact over content from one source.

New Social Capabilities

• The user profile is a person's personal "front page," a compilation of news that matters to them, as well as a personal diary of news reading.
• The "Reading List" button allows users to quickly bookmark articles when scanning headlines, and curate top news for followers.
• The "Flud" button allows users to endorse content of high quality and interest.
• Users see who else looked at the same article with social reading displays, helping to create a content community.
• The activity feed is a quick and easy way to track what content is trending inside a user's news circle.
• Support for Tumblr is enabled, allowing users to push content to venues for further discussion. Flud also supports connection to Google Reader, Twitter, Facebook, Instapaper and Read It Later accounts.
• Synching across devices allow a user's news reading legacy and source list to follow him or her to a new device, and allow multiple users to preserve their own Flud on a shared device.

Flud 2.0 is available on iOS devices. Android and Windows Phone versions will be released shortly.

About Flud

Founded in October 2010, Flud is a new kind of social news reader. The company creates platforms that facilitate discovering, consuming and sharing news. People open Flud every day to interact with news content in an enticing interface and become news personalities by endorsing content for other users. The mobile application was named Best UI Design of 2010 by Fast Company. The company received funding from Detroit Venture Partners and Ludlow Ventures. Flud is privately held and is headquartered in San Diego, with an office in downtown Detroit.     

SOURCE Flud

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