Flipboard Launches Premium Private Marketplace; Selects Rubicon Project to Automate Buying of Mobile Ad Inventory

Rubicon Project's technology gives advertisers direct access to Flipboard's highly engaged 90 million monthly active users during uniquely influential moments: when they are deeply immersed in their passions and receptive to relevant brand messaging. Flipboard's audience is comprised of equal parts Millennials, Gen-X and Baby Boomers. They turn to Flipboard as a single destination to access curated content from thousands of the world's leading publishers, including Condé Nast, Hearst, CNN, and News Corp, among others.

The targeting methodologies available for Flipboard's premium mobile inventory via Rubicon Project's leading Guaranteed Orders and Private Marketplace platforms mirror the current ways brands can reach audiences based on interests. Interest targeting, enriched with audience data, lets brands reach people based on billions of stories across thousands of publishers that users are reading, sharing, curating, liking, and discussing. Flipboard's PMP supports both automated guaranteed and private marketplace transactions.

"Our advertising partners have told us they want to be able to buy our unique inventory in both a direct and automated way. We developed our private marketplace to fit our premium advertisers' unique needs for a high quality environment and support for impactful mobile ad formats," said Mike McCue, founder and CEO of Flipboard. "In Rubicon Project we've found a truly strategic partner with a deep understanding of the mobile marketplace that is able to support guaranteed ad placements on our premium platform and run our custom ad units such as full screen display and native ads."

"Flipboard has an incredible commitment to collecting and aggregating content from the highest quality publishers and brands in the world. We are thrilled that an in-app leader like Flipboard has selected Rubicon Project, with our leading mobile marketplace and Guaranteed Orders technology, as its first automation partner to make its more than 90 million monthly readers accessible to  programmatic buyers globally," said Gregory R. Raifman, President of Rubicon Project.

About Rubicon Project
Founded in 2007, Rubicon Project's mission is to keep the Internet free and open and fuel its growth by making it easy and safe to buy and sell advertising.  Rubicon Project pioneered advertising automation technology to enable the world's leading brands, content creators and application developers to trade and protect trillions of advertising requests each month and to improve the advertising experiences of consumers.  Rubicon Project is a publicly traded company (NYSE: RUBI) headquartered in Los Angeles, California.

About Flipboard
Flipboard gives people a single place to follow all of their interests. People use Flipboard to enjoy their favorite sources from around the world and then save stories, images, and videos into their own Flipboard magazines—sharing items that reflect their interests, express their perspectives, or are simply things they want to read later. Flipboard offers advertisers a mobile branding environment at scale. Brands can reach a quality audience during moments of personal primetime with full screen advertising that receives consumers' dedicated attention and consideration. Flipboard is available for free in any app store and at www.flipboard.com.

Photo - http://photos.prnewswire.com/prnh/20160829/402313

SOURCE Flipboard

Related Links

http://www.flipboard.com