Flightpath Launches ShopSocial 2010 YouTube Channel for Holiday Season

NEW YORK, Nov. 29, 2010 /PRNewswire/ -- Flightpath, an NYC-based digital marketing agency, launches a YouTube ShopSocial 2010 channel and microsite, www.ShopSocial2010.com, on November 29, 2010, to track this year's social shopping and social media trends during the holiday season.  The channel serves up insider information on shopping plans that includes various promotions via Twitter, Facebook, Foursquare, and other eCoupon sites.  

ShopSocial 2010 launches with several interviews featuring peer-recognized social shoppers talking candidly about their behaviors and preferences.  Flightpath selected interviewees for their unique combination of shopping and social media prowess.  "We're seeing a new world order of consumers, a group of tech-savvy, social shopping mavens that are really teaching us about new media," Flightpath President, Jon Fox, stated about the campaign.  Additional interview videos will be released throughout the season.  

In addition to interviews with select social shoppers, ShopSocial 2010 asks other shopping devotees to share videos of their own.  "The idea is to start a real conversation," Fox said, "so we can learn who these savvy shoppers really are, what social media trends resonate with them, and how we can keep up."  Flightpath is offering incentive for users to share their videos with a contest running from December 1 – 31, 2010.  Shoppers whose videos receive the most views will be awarded various gift card prizes.  

The ShopSocial 2010 channel is positioned to deliver valuable insights into new consumptive behaviors and the technologies inciting this change.  "I never shop alone anymore," stated Denise de Castro, Flightpath Director of Production and resident social shopper.  "My network is always just a twitpic and @reply away."  The channel hopes to probe deeper into the culture of social shoppers to learn more about the motivations behind sharing sales and promotions and the social structure and interactions of community members.  

About Flightpath

Flightpath believes in the importance of emotional currency within digital marketing.  The NYC-based agency creates highly customized campaigns informed by emotional awareness and insight.  The company provides social media, web design, search engine marketing, and mobile web and app development with full-service creative and production capabilities.  To learn more about Flightpath, visit http://www.Flightpath.com.

SOURCE Flightpath

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