Fleet Management - World 2011

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Fleet Management – World 2011

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Executive summary (Europe)

Fleet management is an ambiguous term used in reference to a wide range of solutions for different vehicle-related applications. Berg Insight's definition of a fleet management solution is a vehicle-based system that incorporates data logging, satellite positioning and data communication to a backoffice application. The history of fleet management solutions goes back several decades. On-board vehicle computers first emerged in the 1980s and were soon connected to various satellite and terrestrial wireless networks. Today mobile networks can provide ubiquitous online connectivity at a reasonable cost and mobile computing technology delivers very high performance, as well as excellent usability. All of these components combined enable the delivery of vehicle management, transport management, driver management and mobile workforce management applications linking vehicles and enterprise IT systems.

Commercial vehicle fleets play an essential role in the European economy. According to official statistics there were 35.5 million commercial vehicles in use in EU23+2 in 2008. The 6.2 million medium and heavy trucks accounted for more than 75 percent of all inland transports, forming a € 250 billion industry. Approximately 0.7 million buses and coaches stood for 9.3 percent of all passenger kilometres. Last but not least, the greater part of the 28.6 million light commercial vehicles (LCV) in Europe was used by mobile workers and for activities such as distribution of goods and parcels. Berg Insight is of the opinion that the European fleet management market has entered a growth period that will last for several years to come. Individual markets may however suffer temporary setbacks, depending on the local economic developments. The number of fleet management systems in active use is forecasted to grow at a compound annual growth rate of 20.7 percent from 2.0 million units at the end of 2010 to 5.0 million by 2015. The penetration rate in the total population of non-privately owned commercial vehicles is estimated to increase from 6.9 percent in 2010 to 17.6 percent in 2015.

A group of international aftermarket solution providers have emerged as the leaders on the European fleet management market. Masternaut is ranked as the largest player overall in terms of installed base with close to 200,000 units deployed, mainly in France and the UK. TomTom Business Solutions was the fastest growing vendor also in 2010 and has now surpassed 143,000 subscribers. Transics is number one in the heavy trucks segment with an estimated 65,000 active units installed. Other significant players include European companies such as Vehco, Navman Wireless and Trafficmaster and international players like Trimble and Qualcomm from the US and the South African telematics providers Digicore and MiX Telematics. All major truck manufacturers on the European market offer OEM telematics solutions as a part of their product portfolio. Mercedes-Benz, Volvo and Scania launched their first products in the 1990s and followed by MAN in 2000, Renault Trucks in 2004, DAF Trucks in 2006 and IVECO in 2008. The products are all supporting the FMS standard and can generally be deployed in mixed fleets even if some functionality can be brand-specific. A major trend in the past three years has been the announcement of solutions for remote downloading of digital tachograph data and more advanced functionalities for eco-driving.

The consolidation trend in Europe has been accelerating in the past 18 months with a total of nine major M&A activities. Francisco Partners, a global technology-focused private equity firm, acquired Cybit in January 2010 in a deal worth about € 28 million. This deal was later followed by the acquisition of Masternaut in April 2011 forming the leading player in Europe from the Masternaut and Cybit operations while keeping the Masternaut brand. Trafficmaster was acquired by Vector Capital in June 2010 and subsequently delisted from the London Stock Exchange. In July 2010, Trimble acquired Punch Telematix focusing on the heavy trucks segment in a transaction worth € 13.5 million strengthening Trimble's position in mainland Europe considerable. Digicore acquired in the same month Minorplanet in the UK along with the associated businesses in the Netherlands, Belgium and Germany. A part of Datatronics in Spain – Datatronics Mobility – was acquired by French Sedimap Group in October 2010. Another recent acquisition was done by Vehco in Sweden that acquired Elomobile in France in March 2011. Vehco is the market leader in the Nordics with new ambitions to be a major European player expanding into new countries. The latest transaction was done in June 2011 when Transics acquired the European activities of CarrierWeb

Executive summary (Americas)

Fleet management (FM) is an ambiguous term used in reference to a wide range of solutions for different vehicle-related applications. Berg Insight's definition of an FM solution is a vehicle-based system that incorporates data logging, satellite positioning and data communication to a backoffice application. The history of FM solutions goes back several decades. On-board vehicle computers first emerged in the 1980s and were soon connected to various satellite and terrestrial wireless networks. Today mobile networks can provide ubiquitous online connectivity in many regions at a reasonable cost and mobile computing technology delivers very high performance, as well as excellent usability.

All of these components combined enable the delivery of vehicle management, transport management, driver management and mobile workforce management applications linking vehicles and enterprise IT systems. Commercial vehicle fleets play an essential role in the economy both in North and Latin America. In North America, there are approximately 12.9 million GVW 3–8 commercial vehicles in use. In Latin America, the number of commercial vehicles in operation is estimated to 19.9 million, out of which 5.5 million are heavy trucks and 14.4 million are light commercial vehicles. Berg Insight is of the opinion that the market for fleet management in the Americas is in a growth period which was temporarily slowed down by the financial downturn but will continue in the years to come.

The advanced North American market will remain on a growth track, not the least driven by regulatory developments such as CSA and HOS revisions. Latin America is coming from a lower degree of maturity in the utilisation of fleet management solutions and will also experience an increase in adoption. In many cases, an educational process may however be needed in order to increase the awareness among prospective users about the potential that FM solutions have beyond mere security related features. Berg Insight expects the market for fleet management will continue to show healthy growth in 2011. In the North American market, the number of fleet management systems in active use is forecasted to grow at a compound annual growth rate (CAGR) of 12.6 percent from 2.1 million units in 2010 to 3.8 million units by 2015. The penetration rate in the total population of non-privately owned commercial vehicles is estimated to increase from 16.3 percent to 29.5 percent in 2015. In Latin America, the number of fleet management systems in use is projected to increase from 0.9 million units in 2010, growing at a CAGR of 20.6 percent to reach 2.3 million units in 2015.

The penetration rate among non-privately owned commercial vehicles in the region is estimated to increase from 4.5 percent in 2010 to 11.6 percent in 2015. The market leaders on the fleet management market in the Americas include a range of different actors. Qualcomm Enterprise Services is ranked as the largest player, with an estimated total installed base of approximately 350,000 units in North and Latin America. The company's solutions are targeted at heavy trucks, where the main competitors in North America are XATA and PeopleNet, with approximately 110,000 units installed each. Actors with substantial business within service fleets include FleetMatics, Networkfleet and Wireless Matrix. Other actors often have a broader market scope, covering both light and heavy vehicles. Examples include Telogis, Trafficmaster/Teletrac, WebTech Wireless and Trimble. Major Brazilian providers include Autotrac, Zatix and OnixSat, each having estimated installed bases in the range of 50,000–85,000 units. Other notable actors in Latin America include Copiloto Satelital in Mexico, Satrack in Colombia and Tastets System in Chile, each holding important positions in their respective countries.

A number of manufacturers of commercial vehicles active in the Americas offer OEM telematics solutions as part of their product portfolio. Volvo Link has been on the market since 2002, while Ford's Crew Chief was launched in 2009, the same year as Daimler's FleetBoard system was released on the Brazilian market. Hino Insight was announced in 2011, as was the Daimler brand Freightliner's factory-installation of telematics hardware from Telogis. MAN offers the Volksnet solution in collaboration with a Brazilian aftermarket provider, while IVECO has developed a fleet management solution especially for the Latin American market. Fleet management solutions from OEMs have not been particularly successful in the Americas, but are expected to increase in importance in the coming years.

Table of Contents (Europe)

Table of Contents i

List of Figures vi

Executive summary 1

1 Commercial vehicle fleets in Europe 3

1 1 Light commercial vehicles 7

1 2 Medium and heavy trucks 8

1 3 Busses and coaches 10

1 4 Trailers and semi-trailers 11

1 5 Off-road construction and agriculture equipment 12

1 6 Ownership structure 13

1 6 1 Statistical estimates by industry and company size 14

1 6 2 Light commercial vehicle fleets 16

1 6 3 Medium and heavy commercial vehicle fleets 17

2 Fleet management solutions 19

2 1 Fleet management infrastructure 19

2 1 1 Vehicle segment 20

2 1 2 GNSS segment 23

2 1 3 Network segment 24

2 1 4 Backoffice segment 27

2 2 Vehicle management 28

2 2 1 Vehicle diagnostics and maintenance planning 28

2 2 2 Security tracking 29

2 3 Driver management 29

2 3 1 Driving data registration and analysis 29

2 3 2 Eco-driving schemes 30

2 3 3 Insurance risk management 30

2 4 Operations management 30

2 4 1 Routing and navigation 31

2 4 2 Transport management 31

2 4 3 Mobile workforce management 32

2 5 Regulatory compliance and reporting 32

2 5 1 Digital tachograph data download 33

2 5 2 Electronic toll collection 35

2 5 3 Other applications 37

2 6 Business models 38

3 Market forecasts and trends 39

3 1 Market analysis 39

3 1 1 Installed base and unit shipments 39

3 1 2 Regional markets 40

3 1 3 Vendor market shares 41

3 2 Market drivers and barriers 42

3 2 1 Macroeconomic factors 43

3 2 2 Regulatory environment 44

3 2 3 Competitive environment 45

3 2 4 Technology environment 45

3 3 Value chain analysis 46

3 3 1 Telematics industry players 46

3 3 2 Automotive industry players 50

3 3 3 Telecom industry players 50

3 3 4 IT industry players 53

3 4 Future industry trends 54

4 OEM products and strategies 57

4 1 Truck manufacturers 57

4 1 1 Daimler Group 57

4 1 2 Volvo Group 60

4 1 3 Scania 62

4 1 4 MAN Truck & Bus 63

4 1 5 DAF Trucks 64

4 1 6 Iveco 65

4 2 Construction equipment manufacturers 66

4 2 1 Bobcat and JCB 66

4 2 2 Caterpillar 67

4 2 3 Hyundai Construction Equipment 67

4 2 4 John Deere 68

4 2 5 Komatsu 69

4 2 6 Volvo CE 69

4 3 Trailer manufacturers 70

4 3 1 Schmitz Cargobull 70

4 3 2 Krone 71

4 4 OE suppliers 72

4 4 1 Actia 72

4 4 2 Continental 72

4 4 3 Haldex 73

4 4 4 Lysanda 73

4 4 5 Squarell 74

4 4 6 Stoneridge Electronics 74

4 4 7 WABCO 75

5 International aftermarket solution providers 77

5 1 Digicore 77

5 2 Garmin and partners 79

5 3 ID Systems – Asset Intelligence 81

5 4 Masternaut 83

5 5 MiX Telematics 86

5 6 Navman Wireless 89

5 7 Qualcomm Enterprise Services 90

5 8 TomTom Business Solutions 92

5 9 Trafficmaster 94

5 10 Transics 95

5 11 Trimble 98

5 12 Vehco 100

6 Regional aftermarket solution providers 103

6 1 Benelux and France 103

6 1 1 CarrierWeb 103

6 1 2 Eliot 104

6 1 3 Fleetlogic 104

6 1 4 Geodynamics 105

6 1 5 GreenCat 105

6 1 6 IT Mobile 106

6 1 7 Micpoint 107

6 1 8 Mobile Devices 107

6 1 9 OCEAN 108

6 1 10 Orange Business Services 109

6 1 11 RAM Mobile Data 109

6 1 12 Traqueur 110

6 2 Germany and Central Europe 111

6 2 1 Autoguard 111

6 2 2 CVS Mobile 112

6 2 3 ETA Automatizari Industriale 112

6 2 4 Euro Telematik 113

6 2 5 Falcom 113

6 2 6 Finder 114

6 2 7 IAV Products 114

6 2 8 Idem 114

6 2 9 Mobile Objects 115

6 2 10 SECAR 116

6 2 11 Telargo 116

6 2 12 Yellowfox 117

6 3 The Mediterranean 117

6 3 1 Cefin Systems 118

6 3 2 Cobra Automotive Technologies 118

6 3 3 Datatronics Mobility 118

6 3 4 Detector 119

6 3 5 Ecutronic 120

6 3 6 G4S Telematix 120

6 3 7 Loqus 121

6 3 8 MobiVision 121

6 3 9 Pointer Telocation 122

6 3 10 Tecmic 122

6 4 Nordic countries 123

6 4 1 Aplicom 123

6 4 2 Consafe Logistics 124

6 4 3 Fleet 101 125

6 4 4 GateHouse 125

6 4 5 Locus 125

6 4 6 PocketMobile 126

6 5 UK and Ireland 127

6 5 1 Aeromark 127

6 5 2 APD Communications 127

6 5 3 Blue Tree Systems 128

6 5 4 Celtrak 129

6 5 5 FleetMatics 129

6 5 6 GreenRoad 130

6 5 7 Isotrak 131

6 5 8 Matrix Telematics 132

6 5 9 Microlise 133

6 5 10 Quartix 133

6 5 11 TRACKER Network 134

6 5 12 Trakm8 134

6 5 13 Transpoco 135

Glossary 137

List of Figures

Figure 1 1: Commercial vehicles in use (EU23+2 2008) 4

Figure 1 2: New registrations of commercial vehicles (EU23+2 2010) 5

Figure 1 3: Commercial vehicle market trends by country (EU23+2 2010) 6

Figure 1 4: LCV manufacturer market shares (EU27+2 2010) 7

Figure 1 5: Trucks (>3 5t) market shares, by group and brand (EU27+2 2010) 8

Figure 1 6: Trucks (3 5–16t) market shares, by group and brand (EU27+2 2010) 9

Figure 1 7: Trucks (>16t) market shares, by group and brand (EU27+2 2010) 9

Figure 1 8: Bus and coach market shares, by group and brand (EU27+2 2010) 10

Figure 1 9: Trailer manufacturer production volumes and market share (EU23+2 2010) 11

Figure 1 10: Off-road equipment shipments by category (EU15+2 2010) 12

Figure 1 11: CVs and average fleet size by industry and company size (EU27 2006) 15

Figure 1 12: Examples of typical organisations for different LCV fleet sizes 16

Figure 1 13: Examples of typical organisations for different HCV fleet sizes 17

Figure 2 1: Fleet management infrastructure overview 20

Figure 2 2: Examples of FM unit form factors 21

Figure 2 3: Data interfaces used by FM units 22

Figure 2 4: Examples of devices connected to FM-units 23

Figure 2 5: Mobile network operators (EU23+2 2010) 25

Figure 2 6: Example of FM backoffice segment 27

Figure 2 7: Digital tachograph smart cards issued (EU23+2 Q2-2008) 34

Figure 2 8: Nationwide Toll systems for trucks in Europe (2010) 35

Figure 3 1: Fleet management shipments and penetration rate (EU27+2 2009–2015) 40

Figure 3 2: Fleet management installed base and penetration rate by region (Q4-2010) 41

Figure 3 3: Top ten fleet management providers, by installed base (EU27+2 Q4-2010) 42

Figure 3 4: Financial data for leading telematics industry players (2010) 48

Figure 3 5: FM mergers and acquisitions in Europe (2010–2011) 49

Figure 3 6: Top five M2M communication providers in Europe (Q3-2010) 51

Figure 3 7: Examples of fleet management offerings by mobile operators (2010) 52

Figure 5 1: Transics Quattro and TX-MAX 97

Table of Contents (Americas)

List of Figures…. Vi

Executive summary..1

1 Commercial vehicle fleets in the Americas….3

1.1 The North American commercial vehicle market .3

1.1.1 Registrations of commercial vehicles GVW 3–8 .3

1.1.2 Manufacturer market shares .5

1.1.3 Ownership structure….6

1.1.4 Trailers8

1.2 The Latin American commercial vehicle market ..9

1.2.1 Registrations of commercial vehicles…9

1.2.2 Manufacturer market shares ….10

2 Fleet management solutions …13

2.1 Fleet management infrastructure …13

2.1.1 Vehicle segment…14

2.1.2 GNSS segment ….18

2.1.3 Network segment .18

2.1.4 Backoffice segment…21

2.2 Vehicle management..22

2.2.1 Vehicle diagnostics and maintenance planning ….22

2.2.2 Security tracking…23

2.3 Driver management ….24

2.3.1 Driving data registration and analysis 24

2.3.2 Eco-driving schemes.24

2.3.3 Insurance risk management25

2.4 Operations management.25

2.4.1 Routing and navigation ..26

2.4.2 Transport management..26

2.4.3 Mobile workforce management ….27

2.5 Regulatory compliance and reporting.27

2.5.1 CSA – Compliance, Safety, Accountability ..28

2.5.2 Hours-of-Service and electronic on-board recorders .29

2.5.3 Fuel tax reporting .31

2.5.4 Distracted driving .31

2.5.5 Mandatory anti-theft systems in Brazil ….32

2.5.6 Other applications 32

2.6 Business models …33

3 Market forecasts and trends ….35

3.1 Market analysis .35

3.1.1 Installed base and unit shipments – North and Latin America ..36

3.1.2 Vendor market shares ….38

3.2 Market drivers and barriers…39

3.2.1 Macroeconomic factors..40

3.2.2 Regulatory environment .41

3.2.3 Competitive environment ….42

3.2.4 Technology environment ….42

3.3 Value chain analysis …43

3.3.1 Telematics industry players.43

3.3.2 Automotive industry players47

3.3.3 Telecom industry players ….48

3.3.4 IT industry players 49

3.4 Future industry trends 50

4 OEM products and strategies..53

4.1 Truck manufacturers…53

4.1.1 Daimler Group.53

4.1.2 Ford ..57

4.1.3 Hino Trucks 58

4.1.4 Iveco .59

4.1.5 MAN Latin America….60

4.1.6 Navistar..61

4.1.7 Paccar …63

4.1.8 Scania….64

4.1.9 Volvo Group ….66

4.2 Construction equipment manufacturers…68

4.2.1 Bobcat and JCB …68

4.2.2 Caterpillar …69

4.2.3 Hyundai Construction Equipment Americas69

4.2.4 John Deere and Hitachi Construction Machinery ..70

4.2.5 Komatsu 71

4.2.6 Volvo CE72

5 International aftermarket solution providers 73

5.1 CarrierWeb…73

5.2 Digicore ..75

5.3 Garmin and partners…76

5.4 ID Systems – Asset Intelligence 78

5.5 MiX Telematics..80

5.6 Navman Wireless…82

5.7 Qualcomm Enterprise Services.84

5.8 Telogis ….88

5.9 TomTom Business Solutions90

5.10 Trafficmaster 92

5.11 Trimble….93

5.12 WebTech Wireless.96

6 Regional aftermarket solution providers.99

6.1 North America…99

6.1.1 Blue Tree Systems ….99

6.1.2 BSM Wireless 100

6.1.3 Cadec ..100

6.1.4 Celtrak .101

6.1.5 Discrete Wireless102

6.1.6 FieldLogix .103

6.1.7 Fleet Management Solutions .104

6.1.8 Fleetilla 105

6.1.9 FleetMatics ….106

6.1.10 Geotab.107

6.1.11 GreenRoad….108

6.1.12 International Telematics ….109

6.1.13 JJ Keller….110

6.1.14 Matrix Telematics110

6.1.15 Microlise …111

6.1.16 Navtrak 112

6.1.17 Networkfleet ..112

6.1.18 PeopleNet.114

6.1.19 Rand McNally and DriverTech ….116

6.1.20 SafeFreight ….117

6.1.21 SkyBitz.118

6.1.22 Synovia119

6.1.23 TechnoCom…119

6.1.24 TeleNav120

6.1.25 TransCore.121

6.1.26 Wireless Matrix …122

6.1.27 XATA….123

6.1.28 Zonar Systems …125

6.2 Latin America ..127

6.2.1 Autotrac ….127

6.2.2 Copiloto Satelital 129

6.2.3 Global Track ..130

6.2.4 Grupo UDA….131

6.2.5 High Performance Solutions ..131

6.2.6 OnixSat 132

6.2.7 Pointer Telocation …133

6.2.8 Sascar..133

6.2.9 Satrack 134

6.2.10 Tastets System…135

6.2.11 Zatix 136

6.3 Hardware providers ..137

6.3.1 Calamp137

6.3.2 Digi International 138

6.3.3 Morey…138

6.3.4 Phoenix International….139

6.3.5 Quake Global 139

6.3.6 Redtail Telematics …140

Glossary ….141

List of Figures

Figure 1.1: Registrations of GVW 3–8 vehicles (US 2010)……..4

Figure 1.2: Registrations of GVW 3–8 vehicles (Canada Q1–Q3 2010) ..5

Figure 1.3: Commercial vehicle manufacturer market shares GVW3–8 (US Q1–Q3 2010) ..6

Figure 1.4: Distribution of new GVW 3–8 CVs by fleet size (US Q1–Q3 2010)..7

Figure 1.5: Ten largest vehicle fleets operated by US companies (2010)….8

Figure 1.6: New trailer registrations 24 ft+ (US Q1–Q3 2010) .9

Figure 1.7: CVs in operation and new registrations (Latin America 2009) .10

Figure 1.8: Light commercial vehicle manufacturer statistics (Brazil 2009) ….11

Figure 1.9: Heavy trucks manufacturer statistics (Brazil 2009) …12

Figure 2.1: Fleet management infrastructure overview 14

Figure 2.2: Examples of FM unit form factors15

Figure 2.3: Data interfaces used by FM units 17

Figure 2.4: Examples of devices connected to FM-units…17

Figure 2.5: Mobile network operators in the Americas (2010) ….20

Figure 2.6: Example of FM backoffice segment .22

Figure 3.1: Fleet management shipments and penetration (North America 2010–2015) …36

Figure 3.2: Fleet management shipments and penetration (Latin America 2010–2015) ….37

Figure 3.3: Top ten fleet management providers, by installed base (Americas Q4-2010)..38

Figure 3.4: Financial data for telematics industry players (2010)44

Figure 3.5: FM mergers and acquisitions in the Americas (2010–2011) ….46

Figure 3.6: Examples of fleet management offerings by mobile operators (2011) …48

Figure 5.1: Navman Wireless' Qube, MDT-860 and M-Nav 760..83

Figure 6.1: PeopleNet BLU and PeopleNet TABLET..115

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