Flash Point Communications Launches Best of California Campaign for California Lincoln Dealers

NEWPORT BEACH, Calif., Oct. 5 /PRNewswire/ -- Flash Point Communications, a digital media marketing agency, is excited to announce the Best of California Roadtrip, in association with the California Lincoln Dealers.  

The California Lincoln Dealers handed Flash Point a 2011 Lincoln MKX, tasking them with building awareness and interest in the luxury cross-over SUV through an innovative, cutting-edge social media campaign.  Flash Point delivered on the client's asks, highlighting the vehicle's features in an aspirational yet approachable manner, communicated across a comprehensive social media platform to a broad range of audiences – both Lincoln enthusiasts and those sharing an interest in the great state of California.

The Best of California campaign follows actress / model Vane Millon on a roadtrip across California, documenting Millon's various destinations while demonstrating features of the MKX that appeal to the consumer.  Millon is posting a series of videos over the course of the roadtrip, showcasing the 2011 Lincoln MKX in the context of "The Best of California" – sharing the vehicle's features as they explore the many exciting sites and local businesses in the Golden State.

Not only can viewers follow Millon's movements through postings on the official Best of California blog (http://bestofcalifornia.blogspot.com), Facebook page, YouTube videos, and Twitter posts, but they can also participate in events where Millon makes live appearances throughout her journey.  These public events will take place at local retail businesses, providing opportunities for hands-on audience experiences, bringing attention to local culture and benefiting economies.  In addition, audiences can vote for their favorite participating retail business through the California Lincoln Facebook fan page, as they compete for the title of "Best of California Business."  The winner will be announced at the campaign's final destination in San Diego.

Millon kicked off her roadtrip in Sacramento, and will make her way through San Francisco, Monterey, Palm Springs and Los Angeles to her final destination of San Diego at the end of October.  

SOURCE Flash Point Communications