Flash Networks' My-i Toolbar Enriches User Experience by Providing a Personalized Interface to the Open Mobile Internet

HERZLIA, Israel, February 15, 2010 /PRNewswire/ --

- Operators can Promote Targeted Content and Services Across Devices to Differentiate Their Brand and Increase Customer Satisfaction

Flash Networks, a global provider of intelligent mobile Internet solutions, announced today the availability of My-i, a phone-top toolbar that provides a user-friendly interface to access personalized and targeted content while browsing the open Internet. My-i Toolbar enables operators to offer a differentiated and branded user experience across mobile Internet devices, increase awareness of new mobile data services by promoting operator and third party content, and generate revenues from targeted advertising.

"With the proliferation of smartphones and the collapse of the walled gardens, operators are looking for ways to stay relevant and bring additional value to their subscribers," said Merav Bahat, Vice President of Marketing and Business Development at Flash Networks. "My-i Toolbar provides operators phone-top real-estate which enables them to maintain communication with their subscribers and promote their brand by providing access to relevant content and services, according to users' interests."

My-i is an un-intrusive, interactive toolbar that can be invoked by the user to access relevant content, promoted value-added applications, and personalized notifications. My-i Toolbar is a network-based solution which requires no installation on the device itself and is compatible with 3G and 4G next-generation networks and mobile devices.

Examples of services available through My-i Toolbar include access to operator optimized search engines; recommended content based on subscribers' interests, demographic segment, and location; an easy way to share content directly through social networking sites such as Facebook and Twitter; and real-time account updates, including notification of data plan status with an option to upgrade.

Flash Networks' My-i Toolbar is available as part of the Harmony(TM) Mobile Internet Services Gateway which enables operators to enhance user quality of experience, reduce operational expenses, and manage and monetize access to the open Internet by applying best-in-class services to mobile data traffic.

About Flash Networks

Flash Networks is a global provider of intelligent mobile Internet solutions that enable operators to improve quality of experience, reduce network operational expenses, and manage and monetize the mobile Internet. Providing a faster, safer, richer, and more personalized user experience, Flash Networks' Harmony Internet services gateway helps operators achieve significant cost savings through intelligent data traffic optimization, and applies intelligent policies for targeted marketing and charging. With offices in Europe, Asia, and North America, Flash Networks' installed base of top-tier mobile carriers includes O2, Orange, SingTel Group, T-Mobile, Telefonica, Telenor, Verizon Wireless, Vodafone, and Wind. For more information, visit http://www.flashnetworks.com.

    CONTACTS:

    Naomi Rabbie
    Flash Networks
    Phone: +972-9-958-0666 Ext. 241
    Mobile: +972-54-7744539
    [email protected]
    http://www.flashnetworks.com

    Monica Maron
    Spicetree Communications
    Mobile: +972-54-5429529
    [email protected]
    http://www.spicetreecom.com

SOURCE Flash Networks Ltd

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

440k+
Newsrooms &
Influencers

9k+
Digital Media
Outlets

270k+
Journalists
Opted In

GET STARTED