FIT3 - the first fitness, wellness and health superstore comes to the US

WASHINGTON, Sept. 17 /PRNewswire/ - FIT3 is a new retail concept in fitness, health and wellness launching its first store in Tyson's Corner, Washington, DC.

FIT3 is the brainchild of veteran retail guru Jack Steckel, partner in the investment banking firm, Capital Canada Limited and founder of Golf Town and Hockey Life in Canada, as well as, CEO partner and business maverick Hal Smith. The impetus for FIT3 culminates in decades of strategic prowess and a proven track record for "Big Box" specialty retail concepts.

Adds Steckel, "At over 20,000 sq. ft. this will be the single largest fitness and wellness lifestyle store in North America, in fact the world - with plans to open in all of the major markets across the US over the next 5 yrs."

FIT3's unique value proposition offers the largest selection of healthy, lifestyle products and integrated categories all under one roof. The total fitness lifestyle store will carry top name brand fitness equipment and accessories, including elliptical, treadmills, vibration equipment, stationary bikes and weights. It will also carry specialty products, clothing and footwear for yoga, boxing, MMA and running. FIT3 will feature an in-store yoga studio with free daily classes and martial arts/boxing ring. To ensure the best possible fit in exercise and running footwear FIT3 offers an exclusive 3D Gait Program that provides computerized analysis for the perfect footwear fit, as well as a simulated running track. To complete the circle of wellness, FIT3 will also provide a complete line of vitamin and nutrition supplements.

Adds Smith, "As former president of BASS Pro Shops and a senior executive with Home Depot and Pep Boys, I am even more excited about the potential for this venture to take off across the country. We have aligned ourselves with an established fitness equipment retailer, as well as formed a strategic partnership with Try Sports, the fastest growing aerobic sports company in the country - specializing in running, biking and walking. With the growing trends on whole health and everyone's keen interest in fitness, there is no better time for this total fitness lifestyle concept to embrace North America.

For more information on FIT3 visit www.myfit3.com

SOURCE FIT3