Fernando Abril-Martorell Appointed Deputy CEO and CFO of PRISA

MADRID and NEW YORK, Jan. 25, 2011 /PRNewswire/ -- PRISA (Madrid: PRS; NYSE: PRIS) the world's leading Spanish and Portuguese-language education, entertainment and news group today announced that its CEO has appointed Fernando Abril-Martorell as Deputy Chief Executive Officer and Chief Financial Officer of the Group, starting 1 April, 2011. Fernando will report to the CEO Juan Luis Cebrian, who stated: "Fernando brings a wealth of relevant experience, talent and leadership to PRISA as the group enters the next stage of its development and will help ensure that it reaches its ambitious goals. Fernando's international experience spans both the corporate and financial world. He also has a strong reputation in the financial markets and I am delighted to welcome him to our executive team."

In his role Fernando will have responsibilities for the Group's overall financial strategy including corporate development, as well as those corporate functions seeking efficiencies, synergies and optimisation across the Group.

Fernando Abril-Martorell joins PRISA from Credit Suisse where he was CEO of Credit Suisse Spain and Portugal. The move sees him return to the corporate world following a very successful career at Telefonica, where he joined as CFO in 1997 and moved to CEO in 2000, a post he held until 2003.

During his tenure at Telefonica, Fernando participated in the company's privatization and oversaw its evolution into a global powerhouse with international growth in Latin America as well as various successful capital market transactions.

Fernando has extensive financial experience, as, in addition to his 6 years heading up Credit Suisse, he held the positions of Managing Director and Treasurer of JP Morgan in Spain over a 10 year period, prior to joining the Spanish telecoms giant. He holds a B.A. in Law and B.S. in Business Administration from ICADE (Madrid).

PRISA is the world's leading company in the cultural, educational, information and entertainment markets in Spanish and Portuguese, thanks to its multichannel offer of-top quality and high-demand products. It operates in 22 countries, reaching over 50 million users, through its global brands, such as El País, 40 Principales, Alfaguara and Santillana. As brand leader in mainstream press, free-to-view TV and pay TV, spoken-word radio and music radio, education, and publishing, it is one of the most profitable media groups in the world, with an extraordinary range of assets.

SOURCE PRISA

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