Fashion designer, Josie Natori, announces her vibrant new fragrance, JOSIE

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Jun 27, 2014, 07:00 ET

NEW YORK, June 27, 2014 /PRNewswire/ -- From the House of Natori, designer Josie Natori launches her dynamic new fragrance, JOSIE. Vibrant and modern, the JOSIE scent breaks rules and breaks out – bringing an exhilarating approach to sensuality!

Josie Natori is a visionary designer who reimagined an industry, erasing the boundary between innerwear and outerwear by elevating the concept of lingerie for consumers around the globe. Over her 37-year career, Josie has turned simple elements of daily life into beautiful essentials.

Of all the brands that comprise the House of Natori, JOSIE is the designer's most eclectic expression. Partnering with prestige beauty company LUXE Brands to develop the JOSIE fragrance – Natori's newest scent is set to become the centerpiece of the JOSIE lifestyle collection.

"My vision for LUXE Brands is to build an enduring portfolio of global prestige brands that resonates strongly with consumers. I couldn't be happier with the JOSIE fragrance and the long-term partnership that we're building with the Natori team." -- Tony Bajaj, Chief Executive Officer, LUXE Brands

THE INSPIRATION

The JOSIE brand is multi-cultural, multi-faceted and multi-hued. The JOSIE woman has a youthful attitude and vibrant spirit. She proudly banishes beige and lives passionately in full color. Natori brings this attitude to life by using pops of color, bold graphics, and an intriguing mix of patterns & textures in her designs.

The JOSIE brand's next realm is olfactive, translating the essence of JOSIE fashion into a new scent with a spirited energy and sexy edge. Inspired by JOSIE women who live life with no rules, no pretenses, and no apologies -- from the scent to the rule-breaking packaging, each element of the JOSIE fragrance is juxtaposed to capture the energetic spirit of the JOSIE woman.

"I wanted to create a fragrance for JOSIE that exudes charisma. I am thrilled with the scent – it truly captures the essence of the brand. Today's woman knows that there is value in expressing her true self and the JOSIE fragrance, a beautiful sensual scent, gives her one more way to express her irrepressible individual style." -- Josie Natori

THE FRAGRANCE

Vibrant. Confident. Effortlessly Sexy.

The JOSIE fragrance is about sensuality that sparkles, and floats, and envelops, and effortlessly says "I'm here…come closer." JOSIE is a sexy, contemporary scent that is a beautiful blend of energetic femininity and enveloping sensuality.

The introduction
The fragrance opens with a vibrant accord of crisp Asian Pear and Bergamot showered with luscious Dewy Leaves to announce "I'm here."

The heart
A voluptuous bouquet of Sampaguita, Freesia, and Wild Orchid playfully radiates a feminine point of view.

The national flower of the Philippines, Sampaguita's name is derived from "sumpa kita" which means "I promise you"; and the Sampaguita flower is a symbol of love.

The close
The intoxicating mixture of Sandalwood and White Musk intensifies with Patchouli - leaving a sexy and addictive trail of see-through sensuality.

"There is a confidence that comes alive in Josie's lingerie….sexy, yet still approachable. We mirrored that feeling in the fragrance, showcasing the signature Sampaquita flower from Josie's native Philippines with texture from patchouli and woods, and bold strokes of color." -- Perfumer Frank Voelkl and Master Perfumer Honorine Blanc

THE PACKAGING

A unique contemporary work of art, the JOSIE fragrance packaging captures the brand's design aesthetic in a bold and innovative way. The bottle is unapologetically daring. In front, it has charisma to spare with bold black & white graphic columns. From the side, its distinct modern silhouette is juxtaposed with the modern transparency of a see-through dip tube in JOSIE‟s signature red.

The carton offers its own unique twist on the classic black & white graphic and surprises with a burst of feminine florals inside. The Collection packaging is beautifully mismatched to achieve a statement of perfect imperfection.

PRODUCTS

3.4 oz Eau de Parfum	$95.00
1.7 oz Eau de Parfum	$75.00
.25 oz Eau de Parfum Rollerball	$22.00
6.8 oz Body Cream	$58.00
6.75 oz Body Lotion	$45.00

All prices are manufacturer's suggested retail prices in US dollars.

The JOSIE fragrance is available at select prestige department stores in July 2014.

ABOUT THE HOUSE OF NATORI:

The House of Natori was founded in 1977 and today is one of the fashion industry's most recognizable designer brands. Each of the Natori brand collections -- Josie Natori, Natori, N Natori and Josie by Natori -- is a reflection of the namesake designer's distinctive, East/West aesthetic, with products ranging from ready-to-wear, lingerie, and sleepwear, to home textiles and accessories, bath, fragrance and eyewear. Natori products are available in the world's leading retailers and specialty stores, including Neiman Marcus, Saks Fifth Avenue, Nordstrom, Bloomingdales, and Dillard's, among many others.

ABOUT LUXE BRANDS:

LUXE Brands is a prestige beauty company with a portfolio of brands distributed in over 70 countries. The company was founded by Chief Executive Officer, Tony Bajaj, with a mission to develop and market global prestige beauty brands. LUXE Brands launched the JOY FOREVER fragrance in 2014, reinvigorating the renowned JEAN PATOU fragrance brand which includes the extraordinary classic scents, JOY, 1000 and Sublime. The company followed quickly with a long-term partnership with The Natori Company to develop and launch a series of lifestyle collections.

SOURCE LUXE Brands