Family Lifestyle Brand Citibabes Partners With Equinox Fitness Clubs

NEW YORK, Sept. 15 /PRNewswire/ -- Leading family lifestyle brand Citibabes will be providing enriched childcare and signature children's classes at select Equinox locations, enabling families to have a more convenient and fulfilling fitness experience.  Equinox has always been committed to pioneering new and innovative programming.  The addition of Citibabes is a natural outgrowth of this commitment.

"We are looking forward to sharing our childcare and children's programming expertise with fitness giant Equinox," says Tracey Frost, CEO and co-founder of Citibabes.  "Citibabes will bridge the gap for sophisticated parents who want to make time for themselves while at the same time allowing their child to socialize and enjoy themselves in the new Citibabes at Equinox setting."

Citibabes has developed a unique Equinox program that will offer a range of educational and interactive programs for children ages 3 months to 9 years.  Children will be encouraged to socialize with peers, express their individuality through art and movement, and also participate in free play which engages their imagination and creativity.

Citibabes at Equinox childminding specialists are certified in CPR and child safety and place an emphasis on exploration rather than a finished product.   By pairing Equinox's established fitness brand with Citibabes' respected family brand, Equinox members with children can enjoy guilt-free fitness.

About Citibabes

Citibabes (www.citibabes.com) is the leading family lifestyle brand offering best-in-class education, amenities, information, and family membership clubs in SoHo and Scarsdale, NY.  Their goal is to be the ultimate resource for modern families by providing a nurturing and dynamic environment where children and adults can flourish together.  By giving parents access to top notch parenting information, experts, and events, Citibabes assists parents in making the best choices for their families.  Citibabes offers a complete range of amenities and services including: adventure camps, CitiSchool – a preschool program, parenting seminars, workshops, publications, charity partnerships, and more.  Citibabes endeavors to create enriched family experiences and memories that last a lifetime.

About Equinox Holdings

Equinox Holdings, Inc. operates upscale, full-service fitness clubs, catering to the middle- to upper-end market segment.  The company offers an integrated selection of Equinox-branded programs, services and products, including strength and cardio training, group fitness classes, personal training, spa services and products, apparel and food/juice bars.  Since its inception in 1991, Equinox has developed a lifestyle brand that represents service, value, quality, expertise, innovation, attention to detail, market leadership and results.

SOURCE Citibabes

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