Familia Camarena™ Tequila Announces Marketing Sponsorship Deal With Chicago White Sox

CHICAGO, April 7, 2011 /PRNewswire/ -- Familia Camarena Tequila announced a three-year marketing sponsorship deal with the Chicago White Sox today. Introduced in limited markets in 2010, Familia Camarena Tequila officially launched in Illinois last month and is rapidly expanding distribution across the country.

"The Chicago White Sox welcome Familia Camarena Tequila to our valued roster of corporate partners," said Brooks Boyer, White Sox Senior Vice President of Sales and Marketing. "As with all of our partners, our commitment is to develop a marketing program that optimizes their brand exposure and enhances the fan experience at U.S. Cellular Field."

"As Camarena continues to expand distribution across the Midwest, Chicago is an important focus market for us to establish awareness at both the retailer and consumer levels," said Gerard Thoukis, Director of Marketing for Camarena. "Partnering with the White Sox will expand our presence in Chicago, as well as give us the opportunity to become more involved in the local community."

Announcement of Familia Camarena Tequila's partnership with the White Sox is commensurate with the announcements of marketing sponsorship agreements between Familia Camarena Tequila and five other high profile Major League Baseball clubs across the league.

About Familia Camarena Tequila

With a legacy of six generations of tequila making experience, Familia Camarena Tequila is made from 100 percent blue agave grown in the Los Altos Highlands region of Jalisco, one of Mexico's most prestigious tequila districts. Produced in Arandas at the family-owned and operated distillery, each bottle is double distilled, as well as bottled, labeled and packaged by hand. The Familia Camarena Tequila portfolio includes a 100% Blue Agave Silver and a 100% Blue Agave Reposado, which is aged for a minimum of two months in both new and used American oak barrels. For more information on Familia Camarena Tequila, visit www.tequilacamarena.com.

Editor's note: For sponsorship inquiries, contact Patrick O'Brien, O'Brien Marketing, at 661-295-9398

Tequila, Alcohol 40% by Volume (80 proof) ©2011 Altos Spirits Company, Hayward, CA. All rights reserved.

SOURCE Familia Camarena Tequila

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