FaceCake's GlamScout App Gets Users Red Carpet Ready In a Snap

FaceCake Launches Augmented Reality Makeup App for Scouting Full Cosmetic Looks

News provided by

FaceCake Marketing Technologies, Inc.

Aug 11, 2016, 07:00 ET

CALABASAS, Calif., Aug. 11, 2016 /PRNewswire/ -- Augmented reality pioneer FaceCake Marketing Technologies, Inc., creator of the Swivel^® Virtual Dressing Room, visual search and makeover mobile app ShadeScout^®, and online AR shopping platform CAKE™, launched the most recent addition to its suite of AR mobile apps today - GlamScout™, an entirely new way to discover cosmetics. This new iOS app prominently features FaceCake's ColorMatch visual search, allowing users to virtually recreate their favorite street style, red carpet, or runway beauty looks in one easy snap.

GlamScout, FaceCake's Augmented Reality Makeup App for Scouting Full Cosmetic Looks

GlamScout identifies makeup shades in any photo, enabling users to scout looks found in magazines, websites or real life and instantly receive corresponding product recommendations. The app runs a multi-category search through thousands of products from over 100 prestige and mass brands - more than any other beauty app - then delivers direct product matches for immediate purchase. Product results are shown at different price points that accommodate any budget featuring the "Glam Look" or the "Glam Look for Less."

Users can recreate makeup looks by snapping a photo, uploading a saved image, or selecting from today's trends in the app's Featured Looks. After receiving cosmetic product matches, mobile shoppers can virtually try before they buy with FaceCake's signature augmented reality Try-On, which accounts for skin tone variations and lighting conditions. GlamScout users can then share their makeovers and purchase cosmetics directly from the app.

"The ability to snap a great look and instantly know how to recreate it is the next step in the evolution of visual search," said Linda Smith, Founder and CEO of FaceCake. "Like FaceCake's previous innovations in the augmented reality space, GlamScout further transforms product discovery and interaction within the mobile shopping experience."

To try GlamScout, please download it here: https://itunes.apple.com/us/app/glamscout-makeup-match-live/id1128009802

About FaceCake
FaceCake Marketing Technologies, Inc. is a leader in augmented retail with a fully customizable augmented reality shopping platform. Combining patented technologies with intuitive user interfaces, FaceCake's innovations in Try-On allow consumers to virtually try products on their own images in real time, while instantly providing relevant product recommendations for superior personalization. FaceCake's shopping platform is cross-device compatible, making it accessible from anywhere.

Visit FaceCake.com for more information or follow FaceCake on social media:

FACEBOOK
https://www.facebook.com/FaceCakeMarketing

TWITTER
@FaceCake

Media Contact:
Alyssa Ciambriello
Lippe Taylor
[email protected]
212-473-7236

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SOURCE FaceCake Marketing Technologies, Inc.