Extended Warranties and Insurance for Mobile and Non-Mobile Consumer Products in Malaysia

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Oct 23, 2012, 07:23 ET

NEW YORK, Oct. 23, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Extended Warranties and Insurance for Mobile and Non-Mobile Consumer Products in Malaysia

http://www.reportlinker.com/p01020597/Extended-Warranties-and-Insurance-for-Mobile-and-Non-Mobile-Consumer-Products-in-Malaysia.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Mobile_Telephony

Extended Warranties and Insurance for Mobile and Non-Mobile Consumer Products in Malaysia is about the market for extended warranties and insurance sold in conjunction with white goods, brown goods, grey goods, mobile gadgets and mobile phones in Malaysia.

The study draws on extensive primary and secondary research covering 85 organisations involved in the production and distribution of mobile and non-mobile consumer products including manufacturers, mainstream mobile network operators, mobile virtual network operators (MVNOs), specialised retailers of consumer electronics, supermarkets and other types of retailer (namely, department stores, DIY outlets, speciality retailers and variety retailers). Hence, it provides a comprehensive overview of this activity across Malaysia.

Key features of this publication include:

quantification of the market size for extended warranties and insurance linked to mobile and non-mobile consumer products: how much is the market likely to be worth in Malaysia, and how does it segment between white goods, brown goods, grey goods, mobile gadgets and mobile phones? analysis of extended warranty underwriters and brokers that have established scheme relationships with manufacturers and retailers of white goods, brown goods, grey goods, mobile gadgets and mobile phones, including their unweighted share of partnerships;
consideration of the potential for cross-selling stand-alone extended warranty and insurance policies through independent channels that are separate from either manufacturers or retailers: does an emerging market exist for this form of distribution in Malaysia?
forecasts for the market size for extended warranties and insurance linked to mobile and non-mobile consumer products up to 2015: assuming no significant changes in the number of manufacturer and retailer schemes, what factors will cause this sector to grow or decline in the next few years?

TABLE OF CONTENTS

1.0 INTRODUCTION 3

What is this report about? 3

Rationale . 3

The market for extended warranties and insurance for consumer products has been little studied 3

Evolving distribution channels both favour and compromise extended warranty provision . 3

Methodology . 4

Manufacturer and retailer survey . 4

The survey's scope covers 86 manufacturers and retailers of mobile and non-mobile consumer products . 4

Market data . 4

Distribution channels for retailers . 6

Bricks-and-mortar retail is still a significant factor in the distribution of consumer products in Malaysia 6

Definitions . 7

Extended warranties and insurance 7

Extended warranties and insurance linked to consumer products come in a variety of formats… 7

…and are frequently marketed to consumers under alternative titles . 7

Premiums and other revenues . 7

Operating models . 8

PartnerBASE™ and market data annexe . 8

Finaccord 9

2.0 WHITE GOODS 11

Introduction . 11

Underlying market value and volume 12

White good sales increased by almost 40% in value between 2007 and 2011 12

Manufacturers' original warranty length and consumer law. 13

Over half of manufacturers offer only a one-year warranty for white goods 13

Manufacturer schemes for extended warranties and insurance . 14

All six manufacturers offering extended warranties manage their own schemes internally . 14

Retailer schemes for extended warranties and insurance . 15

Three out of four retailers offer some type of extended warranty on white goods 15

Retailer Best Denki offers coverage associated with its co-branded credit card 15

Risk coverage of all schemes for extended warranties and insurance . 17

Warranties for white goods cover technical and mechanical faults only . 17

Independent distribution channels 17

Market value for extended warranties and insurance 18

Market forecasts to 2015 . 19

The white goods market is forecast to experience continued growth through to 2015… . 19

.which will help spur the market for extended warranties . 20

3.0 BROWN GOODS 21

Introduction . 21

Underlying market value and volume 22

The value of brown goods sales increased by a third between 2007 and 2011 . 22

Manufacturers' original warranty length and consumer law. 23

Most manufacturers offer only a one-year warranty for brown goods . 23

Manufacturer schemes for extended warranties and insurance . 24

Over half of manufacturers of brown goods in Malaysia offer some type of extended warranty 24

Retailer schemes for extended warranties and insurance . 25

As with manufacturers, most retailers use internal provision for their extended warranty programs… . 25

…although three do make use of single external partners to administer and underwrite their coverage 25

Risk coverage of all schemes for extended warranties and insurance . 27

Schemes provide cover for technical or mechanical failure almost exclusively 27

Independent distribution channels 27

Market value for extended warranties and insurance 28

Market forecasts to 2015 . 29

Malaysia's market for brown goods is predicted to continue to enjoy strong growth. . 29

…which should continue to spur growth in the market for extended warranties . 30

4.0 GREY GOODS 31

Introduction . 31

Underlying market value and volume 32

Malaysia's grey goods market value declined by over 25% between 2007 and 2011 . 32

Manufacturers' original warranty length and consumer law. 33

Most manufacturers only include a one-year warranty as standard 33

Manufacturer schemes for extended warranties and insurance . 34

Manufacturers of grey goods that offer extended warranties do so exclusively via internal provision . 34

Retailer schemes for extended warranties and insurance . 35

Roughly half of retailers maintain an extended warranty program, with most administering it internally . 35

Risk coverage of all schemes for extended warranties and insurance . 37

Only one scheme covers accidental damage to grey goods . 37

Independent distribution channels 37

Third-party insurance coverage for grey goods is available from at least two providers 37

Market value for extended warranties and insurance 38

Market forecasts to 2015 . 39

The market for grey goods is forecast to continue its decline through to 2015. 39

…which is predicted to have a negative impact on the associated warranty market as well . 40

5.0 MOBILE GADGETS . 41

Introduction . 41

Underlying market value and volume 42

Malaysia's mobile gadget market value increased by 50% between 2007 and 2011 42

Manufacturers' original warranty length and consumer law. 43

Well over half of manufacturers offer only a one-year warranty for mobile gadgets . 43

Manufacturer schemes for extended warranties and insurance . 44

Manufacturers of mobile gadgets in Malaysia adhere exclusively to internal provision 44

Retailer schemes for extended warranties and insurance . 45

Two thirds of retailers offering mobile gadget insurance do so via internal provision . 45

Risk coverage of all schemes for mobile gadget insurance 47

The great majority of coverage is limited to mechanical or technical fault only . 47

Independent distribution channels 47

The same independent coverage available for grey goods is marketed for laptops as well 47

Market value for extended warranties and insurance 48

Market forecasts to 2015 . 49

The mobile gadget market is forecast to continue its strong growth through to 2015. 49

…with the corresponding insurance market forecast to grow commensurately . 50

6.0 MOBILE PHONES 51

Introduction . 51

Underlying market volumes . 52

The volume of mobile phone subscriptions rose by more than a third between 2007 and 2011. 52

.while the number of individuals in possession of a mobile phone grew by more than 1 million 53

Manufacturers' original warranty length and consumer law. 54

As with other products, mobile phones attract only a one- to two-year manufacturer's warranty 54

Manufacturer schemes for mobile phone insurance 55

Only limited and internal provision for mobile phone cover is found among manufacturers…. 55

Retailer schemes for mobile phone insurance . 56

Under half of mobile phone retailers offer an accompanying insurance product… 56

…with Chartis involved in all but the internally managed policies 56

Risk coverage of all schemes for mobile phone insurance . 58

Coverage for airtime abuse is not a feature of insurance programs in Malaysia 58

Independent distribution channels 58

Mobile phone insurance is available direct to consumers in Malaysia away from the point of sale . 58

Market value for mobile phone insurance . 59

Market forecasts to 2015 . 60

Mobile phone subscriptions are forecast to increase by over 20% by 2015. 60

.which would equate to a penetration rate reaching 80% for Malaysia . 61

Increasing take-up and market penetration should help buoy the mobile phone insurance market 62

LIST OF GRAPHICS / TABLES

0.0 EXECUTIVE SUMMARY . 1 Approximate market value for extended warranties and insurance linked to mobile and non-mobile consumer products in Malaysia, 2011 and 2015 (forecast) . 2 1.0 INTRODUCTION 3 Organisations researched segmented by type . 5 Retailers segmented by distribution channel, 2012 . 6 2.0 WHITE GOODS 11 Comparative length of original warranties offered by manufacturers of white goods in Malaysia, 2012 13 Manufacturer schemes for extended warranties and insurance linked to white goods in Malaysia: provision rates and operating models, 2012 . 14 Retailer schemes for extended warranties and insurance linked to white goods in Malaysia: provision rates, operating models and provider share of non-captive partnerships, 2012 16Risk coverage of all schemes for extended warranties and insurance linked to white goods in Malaysia, 2012 17 Approximate market value for extended warranties and insurance linked to white goods in Malaysia, 2011 . 18 Value and volume of sales of white goods in Malaysia, 2011 and 2015 (forecast) 19 Forecast market value for extended warranties and insurance linked to white goods in Malaysia, 2015 203.0 BROWN GOODS 21 Comparative length of original warranties offered by manufacturers of brown goods in Malaysia, 2012 . 23 Manufacturer schemes for extended warranties and insurance linked to brown goods in Malaysia: provision rates and operating models, 2012 . 24 Retailer schemes for extended warranties and insurance linked to brown goods in Malaysia: provision rates, operating models and provider share of non-captive partnerships, 2012 26 Risk coverage of all schemes for extended warranties and insurance linked to brown goods in Malaysia, 2012 27 Approximate market value for extended warranties and insurance linked to brown goods in Malaysia, 2011 28 Value and volume of sales of brown goods in Malaysia, 2011 and 2015 (forecast) 29 Forecast market value for extended warranties and insurance linked to brown goods in Malaysia, 2015 . 304.0 GREY GOODS 31 Comparative length of original warranties offered by manufacturers of grey goods in Malaysia, 2012 33 Manufacturer schemes for extended warranties and insurance linked to grey goods in Malaysia: provision rates and operating models, 2012 . 34 Retailer schemes for extended warranties and insurance linked to grey goods in Malaysia: provision rates, operating models and provider share of non-captive partnerships, 2012 . 36 Risk coverage of all schemes for extended warranties and insurance linked to grey goods in Malaysia, 2012 37 Approximate market value for extended warranties and insurance linked to grey goods in Malaysia, 2011 . 38 Value and volume of sales of grey goods in Malaysia, 2011 and 2015 (forecast) . 39 Forecast market value for extended warranties and insurance linked to grey goods in Malaysia, 2015 405.0 MOBILE GADGETS . 41Comparative length of original warranties offered by manufacturers of mobile gadgets in Malaysia, 2012 . 43 Manufacturer schemes for extended warranties and insurance linked to mobile gadgets in Malaysia: provision rates and operating models, 2012 . 44 Retailer schemes for extended warranties and insurance linked to mobile gadgets in Malaysia: provisionrates, operating models and provider share of non-captive partnerships, 2012 46 Risk coverage of all schemes for mobile gadget insurance in Malaysia, 2012 47Approximate market value for extended warranties and insurance linked to mobile gadgets in Malaysia, 2011 48 Value and volume of sales of mobile gadgets in Malaysia, 2011 and 2015 (forecast) 49 Forecast market value for extended warranties and insurance linked to mobile gadgets in Malaysia, 2015 . 506.0 MOBILE PHONES 51 Volume of mobile phone subscriptions and subscriptions per capita in Malaysia, 2007 and 2011. 52 Number of individuals owning a mobile phone in Malaysia and their weighting within the total population, 2007 and 2011 . 53 Comparative length of original warranties offered by manufacturers of mobile phones in Malaysia, 2012 54 Manufacturer schemes for mobile phone insurance in Malaysia: provision rates and operating models, 2012 55 Retailer schemes for mobile phone insurance in Malaysia: provision rates, operating models and provider share of non-captive partnerships, 2012. 57 Risk coverage of all schemes for mobile phone insurance in Malaysia, 2012 . 58 Approximate market value and policies in force for mobile phone insurance in Malaysia, 2011 59 Volume of mobile phone subscriptions and subscriptions per capita in Malaysia, 2011 and 2015 (forecast) . 60Number of individuals owning a mobile phone in Malaysia and their weighting within the total population, 2011 and 2015 (forecast) . 61 Forecast market value and policies in force for mobile phone insurance in Malaysia, 2015 . 62