Express to Sponsor National Snapchat Filters on Black Friday

To celebrate the biggest shopping day of the year, Express will roll out a series of five Black Friday and holiday-themed national Snapchat filters throughout the day. The festive national filters, which include: "It Runs in the Fam," "But First Coffee," "Black Friday Beast Mode," "Leftovers are Lit," and "The Party Starts Now," will allow customers to add a cheerful twist to their Snaps while capturing the fun, memorable and often stressful moments of Black Friday.

Snapchat has 150 million active daily users with more than two-thirds of daily Snapchatters creating content every day. Sponsored Snapchat filters are creative overlays for Snaps. When Snapchatters take a Snap, they'll be able to swipe left or right and see available Express national filters and use them to add holiday-themed overlays to their Snaps. Snapchat filters uniquely allow brands to enhance the fun and holiday spirit for customers by taking part in the hundreds of millions of Snaps sent each day. On Black Friday, Snapchatters can send a Snap with a festive Express filter to other Snapchatters, or add it to their Story.

"Our #ExpressLife holiday campaign is all about celebrating with the people they love. Now more than ever our customer is not only enjoying these life moments, but also sharing them via their social media channels," said Jim Hilt, chief marketing officer, Express. "Our national Snapchat filters allow our customers to get in the holiday spirit, while creating and sharing memories through the Express lens."

About Express, Inc.:
Express is a specialty apparel and accessories retailer of women's and men's merchandise, targeting the 20 to 30-year-old customer. Express has more than 35 years of experience offering a distinct combination of fashion and quality for multiple lifestyle occasions at an attractive value addressing fashion needs across work, casual, jeanswear, and going-out occasions. The company currently operates more than 650 retail and factory outlet stores, located primarily in high-traffic shopping malls, lifestyle centers, and street locations across the United States, Canada, and Puerto Rico. Express merchandise is also available at franchise locations in Latin America and the Middle East. Express also markets and sells its products through its e-commerce website, www.express.com, as well as on its mobile app.

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SOURCE Express, Inc.

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