Exent and ASUS Partner to Bring Free Ad-Supported Casual Games to Devices Worldwide

Exent's Games on Demand Solution Adds Premium Content to ASUS' @Vibe Entertainment Platform

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Jan 26, 2012, 01:04 ET

NEW YORK, Jan. 26, 2012 /PRNewswire/ -- Exent and ASUS, a leading innovator in personal computing products, have partnered to bring hit PC casual games to users of ASUS' @vibe entertainment platform. Featuring hundreds of full version, premium downloadable games from Exent's free ad-supported game service, the preinstalled FreeRide Games app will be featured on a range of ASUS PC's that include the EeePC, ZENBOOK, N and U series product lines.

FreeRide Games promises to greatly enhance the @vibe entertainment offering, which provides ASUS hardware users access to a wealth of engaging value added digital content such as music, videos, games, magazines and e-books. With the addition of FreeRide Games, users will now be able to enjoy unlimited play of the best full version casual games for free thanks to Exent's ad-supported business model.

Unlike other "try-buy" game services where users are limited to 60 minutes of play as part of a trial, FreeRide Games will offer @vibe users unlimited access and play of the full-version of the most popular casual game titles such as Diner Dash, The Treasures of Montezuma, The Secret of Margrave Manor and Build-a-lot series, for free. Whereas "try-buy" model games typically convert 1% of consumers to purchase on average, Exent's previously released revenue calculations demonstrate that the ad-supported model for PC game distribution generates three to seven times the revenue of the traditional "try-buy" model. As a result, @vibe users will enjoy unlimited, free gameplay while ASUS reaps the benefit of significantly increased revenue.

"ASUS believes in bringing a variety of content to our consumers and the FreeRide Games service will be a valuable addition to the @vibe family," noted Vira Chang, the Head of eBusiness Service Dept., ASUS. "Additionally, we are encouraged by the increased revenue potential the addition of FreeRide Games represents."

The partnership with ASUS solidifies Exent's leadership position as the premiere Games on Demand provider for consumer electronics and PC manufacturers worldwide. Leveraging the company's years of experience integrating with large corporate systems, Exent's Games on Demand solutions deliver value added content and new revenue streams for major OEMs.

"Exent's goal is to empower OEMs by offering customizable Games on Demand solutions to their end users through multiple business models," noted Kobi Edelstein, GM/Owned Game Services, Exent. "We look forward to working with ASUS to bring the best PC casual games to @vibe users for free through our FreeRide Games service."

About ASUS

ASUS, the world's top 3 consumer notebook vendor and the maker of the world's best-selling and most award winning motherboards, is a leading enterprise in the new digital era. ASUS designs and manufactures products that perfectly meet the needs of today's digital home, office and person, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktops, Eee Box and all-in-one PCs, notebooks, netbooks, tablet devices, servers, multimedia and wireless solutions, networking devices, and mobile phones. Driven by innovation and committed to quality, ASUS won 3,398 awards in 2010, and is widely credited with revolutionizing the PC industry with the Eee PC™. With a global staff of more than 10,000 and a world-class R&D team of 3,000 engineers, the company's revenue for 2010 was around US$10.1 billion.

About FreeRide Games and Exent

FreeRide Games, part of Exent's Built with GameTanium network of sites and services, is the only 100% free online destination providing more than 400 premium full-download PC casual and online games. Exent is the leading global market solutions provider for monetization of PC and mobile games. Exent delivers technologies and products for various markets, including mobile operators, video game publishers, broadband service providers, consumer portals, consumer electronics manufacturers, media companies, ad agencies, brand owners, retailers and others.

ASUS: http://www.asus.com/

ASUS @vibe: http://vibe.asus.com

Exent: http://www.exent.com/

FreeRide Games: http://www.freeridegames.com/

Media Contact:
Gerald Kimber White
(781) 455-8250
[email protected]

SOURCE Exent