Evolving Strategies and Aristotle Introduce Groundbreaking Voter Targeting Technology that Could Flip the Senate Next Month

ARLINGTON, Va., Oct. 8, 2014 /PRNewswire-USNewswire/ -- The data and analytics firm Evolving Strategies, in concert with the largest campaign technology firm in the world, Aristotle, have developed a new technology – the "PreCog Audience" – that is poised to hand control of the Senate to Republicans.

The PreCog Audience (PcA) consists of the voters in the "Big 4" Senate states that should be targeted because these voters will be persuaded by a specific message – and that will change their vote. The PcA includes each and every one of the more than 13 million voters in Colorado, Iowa, Louisiana, and North Carolina that have been determined — right now, in advance — who will be persuaded.

"Is it a crystal ball? It's as close as we can get," said Adam Schaeffer, Director of Research at Evolving Strategies. "Is it a game-changing weapon for the Right this election season."

"We are making available to Republican campaigns an exclusive product that no one else is offering. It has the potential to push Republican candidates to victory in the final weeks of this election cycle because you can now be certain your efforts are hitting the right voters with the right message. It's political precognition."

"Evolving Strategies now has access to our 190+ million records, including 4,000 election boards, county clerks and voter registrars, as well as party affiliation, race, exact age, vote history and school board districts," said Aristotle CEO John Aristotle Phillips. "This is very powerful information, and we are honored to be working with such an innovative company."

Background on PreCog Audience:

The team of PhDs and data scientists at Evolving Strategies utilized bleeding-edge, proprietary machine-learning techniques to analyze data from over 600,000 voters across the Big 4 Senate states involved in the largest known experiment in the history of political campaigning on the Right — ultimately predicting how a message will shift an individual voter's support before it's been delivered.

The PreCog Audience is the easy-to-use product resulting from this complicated work – an audience composed of all the individual voters needed to win an election.

Evolving Strategies will only offer access to the PreCog Audience to political operatives and organizations on the Right.

Evolving Strategies is now taking a limited number of pre-orders for the PreCog Audience. In addition to direct sales through Evolving Strategies, Aristotle, with more than 2,000 political clients throughout the world, will offer these audience lists through their platform as a super-premium item, exclusively to conservative operatives and organizations.

Evolving Strategies is a data and analytics firm dedicated to understanding human behavior through the creative application of randomized-controlled experiments.

SOURCE Evolving Strategies

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