Even at Depressed Levels, Shares of Millennial Media Should be Avoided; Millennial Media Pre-Earnings Analyst Report by BrokerBank Securities, Inc.

NEW YORK, Aug. 11, 2014 /PRNewswire/ -- As consumers spend an increasing amount of time on their mobile devices, advertisers are also making the transition towards mobile as well. After less than a decade of existence, smartphones and tablets this year are expected to draw more money from advertisers than older forms of media such as newspapers and radio. However, television and internet ad revenue are both still expected to exceed mobile, newspapers, and radio ad spending. According to research firm eMarketer, mobile advertising is expected to increase 83% in 2014 to nearly $18 billion. Meanwhile, Gartner Consulting – an information technology research and advisory company – sees this market reaching $41.9 billion by 2017. One firm that has been at the forefront of this rapidly growing sector is Millennial Media.

Millennial Media, Inc. (NYSE: MM) provides mobile advertising solutions to advertisers and developers in the United States and internationally. The company's technology, tools and services help developers maximize their advertising revenue, acquire users, and gain insight about their users. Separately, MM offers advertisers significant audience reach, sophisticated targeting capabilities, and the ability to deliver rich and engaging ad experiences to consumers on their mobile connected devices. Put simply, advertisers pay MM to deliver their ads to mobile users, while MM pays developers a fee for the use of their ad space.

A full in-depth analyst report on MM that includes risk factors, industry analysis, revenue and cost analysis, competitive analysis, analyst summary, and recommendation can be viewed by using the following link at no cost:

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FORWARD-LOOKING DISCLAIMER   

This report may contain certain forward-looking statements and information, as defined within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward- looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of mentioned company to be materially different from the statements made herein.   

COMPLIANCE PROCEDURE   

Content is researched, written and reviewed on a best-effort basis. This document, article or report is written and authored by Michael Maggi, Chartered Financial Analyst. However, we are only human and are prone to make mistakes. If you notice any errors or omissions, please notify us below. We do not engage in high frequency trading.

A full disclaimer can be found by viewing the full analyst report.

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BrokerBank Securities, Inc. is a member of the Financial Industry Regulatory Authority, CRD number #130116.

SOURCE BrokerBank Securities, Inc.

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