Europe Clothing B2C E-Commerce Report 2013

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Jul 23, 2013, 01:34 ET

NEW YORK, July 23, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Europe Clothing B2C E-Commerce Report 2013

http://www.reportlinker.com/p01557254/Europe-Clothing-B2C-E-Commerce-Report-2013.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=e-Commerce

Across Europe, clothing B2C E-Commerce market is growing.

The recent „Europe Clothing B2C E-Commerce Report 2013" by Hamburg-based secondary market research company yStats.com provides information about online purchase of clothing. One of the findings of the yStats researchers is that apparel is among the most purchased products in European B2C. The Internet has become an important tool for browsing or researching clothing products, whether the purchase is eventually made online or in a store. The report details the trends in sales in Europe country by country.

Online clothing and apparel shopping popular in Europe

Across Europe, clothing B2C E-Commerce is booming. In the EU, the share of individuals purchasing clothes and sports goods online increased in 2012, reaching over 20% of individuals. In Germany, apparel is the largest B2C E-Commerce category, having grown by just under a third in terms of sales and reaching several EUR billions of sales. Among the leading players on the market, the Otto Group plans to launch a new E-Commerce fashion project named Collins in 2014, while Zalando more than doubled its B2C E-Commerce clothing sales in 2012. In the United Kingdom, the B2C E-Commerce market for clothing shows high stages of maturity as Close to a half of the adult population shops online for clothing. Asos and Debenhams were among the most prominent online shops for fashion products in the UK in early 2013. In France, nearly a half of Internet users shopped for clothing online in 2012, with La Redoute and 3 Suisses being the most popular destinations for shopping.

The clothing and apparel sector is expanding in Eastern Europe as well. In Russia, B2C E-Commerce sales of clothing and shoes grew by over +40% in 2012, and accounted for almost one fifth of total B2C E-Commerce sales. Clothing, shoes and accessories became the most popular online product category in 2012, with nearly half of online shoppers making purchases. Online clothing retailers in Russia have seen significant increase in revenues, some growing by up to 6 times, with Wildberries, Lamoda, Quelle and KupiVip as leading online merchants. Several players, such as KupiVip and Lamoda, attracted large investments from local venture capitalists and from abroad. Clothing and shoes is the leading B2C E-Commerce category in Poland, with a high double-digit percentage of online shoppers making purchases. The number of online shops selling clothes in Poland grows rapidly every year. In Estonia, Croatia, Macedonia and Turkey and some other European countries, clothing was bought by a high percentage of online shoppers, and was one of the most popular online product categories in these countries.

About our Reports

- Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions
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- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and Company databases, journals, company registries and news portals.
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1. Management Summary

2. Europe (Regional)
- Most Purchased Online Product Categories, incl. Clothes, Sports Goods, in % of Individuals, 2011&2012

3. Central Europe

3.1. Germany (Top Country)
- Clothing B2C E-Commerce Trends, 2013
- Share of Internet Users Purchasing Clothing Online, Compared to Other Product Categories, in %, 12 Months to February 2013
- Share of Internet Users Purchasing Clothing for Women Online, by Age Group, in %, 12 Months to February 2013
- Turnover of B2C E-Commerce Product Categories, by Product Category, incl. Apparel, Textiles, Shoes, in EUR million and in % Growth, Ranked by 2012, 2011 & 2012
- B2C E-Commerce Clothing News about Otto Group, 2013
- B2C E-Commerce Clothing News about Zalando, 2013

3.2. Austria
- Share of Online Shoppers Purchasing Clothing and Sports Goods Online, Compared to Other Product Categories, in %, 12 Months to June 2012
- Share of Online Shoppers Purchasing Clothing and Sports Goods Online, by Age Group, in %, 12 Months to June 2012
- Share of Online Shoppers Purchasing Clothing and Sports Goods Online, by Gender, in %, 12 Months to June 2012

3.3 Switzerland
- Product Categories Purchased Online, incl. Clothing, in % of Individuals, January 2012
- Breakdown of B2C E-Commerce Sales by Product Category, incl. Textile, in %, 2010-2012

4. Western Europe

4.1 UK (Top Country)
- B2C E-Commerce Clothing Trends, 2012/2013
- Product Categories Purchased Online, incl. Clothes and Sports Goods, in % of Individuals, 2011&2012
- Share of B2C E-Commerce on Total Retail Sales of Clothing, in %, 2012
- Most Preferred Channels to Buy Clothing, incl. Internet, in % of Consumers, 2008 - 2012e
- Online Activities Related to Purchase of Clothing, in % of Consumers, 2012e
- Top 10 Most Visible Fashion Retail Online Shops in Natural Search, Ranked by in % Score, January 2013
- E-Commerce Online Clothing News about eBay, May 2013

4.2 France (Top Country)
- B2C E-Commerce Clothing Trends, 2012
- Top Online Product Categories Most Popular Purchased by Women, by Stay-at-Home Women and Working Women, in %, February 2012
- Popular Online Product Categories, incl. Clothing and Accessories, in % of Internet Users, 2010-2012e
- Top 10 Online Shops to Buy Clothing from, in % of Online Shoppers, May 2012

4.3 Belgium
- Product Categories Purchased Online, incl. Clothes and Sports Goods, in % of Individuals, 2011&2012

4.4 Ireland
- Product Categories Purchased Online, incl. Clothes and Sports Goods, in % of Individuals, 2011 & 2012

4.5 Italy
- B2C E-Commerce Clothing Trends, 2013
- Breakdown of the Last B2C E-Commerce Purchase, by Product Category, in % of Online Shoppers, Q1 2013
- Purchased Online Clothing Categories, in % of Online Shoppers, February 2013
- Breakdown of Average Expense on the Last Online Purchase from the Clothing Product Category, by the Amount Spent, in % of Online Shoppers, February 2013
- Most Relevant Decisional Factors for Shopping Online for Accessories, Shoes and Clothing, Ranked by Relevance for Clothing, in % of Online Shoppers, 2013
- B2C E-Commerce Clothing News about the Yoox Group, 2013 and B2C E-Commerce Sales of the Yoox Group* in Italy, in EUR million, 2010 – 2012

4.6 Luxembourg
- Product Categories Purchased Online, incl. Clothes and Sports Goods, in % of Individuals, 2011&2012

4.7 Netherlands
- Product Categories Purchased Online, incl. Clothes and Sports Goods, in % of Individuals, 2011&2012
- B2C E-Commerce Sales, by Product Category, incl. Clothing, in EUR million, and in % Growth, 2011-
2012
- Breakdown of B2C E-Commerce Sales, by Product Category, incl Clothing, in %, 2012
- B2C E-Commerce Sales of Clothing, in EUR Million, and the Share of B2C E-Commerce on Total Retail
Sales of Clothing, Q2 2010 - Q2 2012 Units of Clothing Products Sold in B2C E-Commerce,
in millions, and Share on Total Units of Clothing Products Sold in Retail, Q2 2010 - Q2 2012
- Breakdown of Online Buyers of Clothing by Gender and Age, Compared to All Buyers of Clothing and Offline Buyers of Clothing, in %, Q2 2012
- Overview of B2C E-Commerce Clothing Players, 2012

4.8 Spain
- Product Categories Purchased Online, incl. Clothes and Sports Goods, in % of Individuals, 2011&2012
- B2C E-Commerce Sales of Clothing, by Number of Transactions, in Pieces, and Volume of Transactions, in EUR, Q1 2011 - Q3 2012
- Breakdown of the B2C E-Commerce Sales, by Categories of Products and Services, incl Clothing, in %, Q3 2012

5. Eastern Europe

5.1 Russia (Top Country)
- Most Purchased Online Product Categories, incl. "Clothing, Shoes, and Accessories", Compared to
Other Selected Product Categories, in % of Online Shoppers, 2012
- B2C E-Commerce Sales, by 12 Selected Product Categories, incl. "Clothing and Shoes", in RUB billion, 2012
- Top 11 Online Product Categories by Growth in B2C E-Commerce Sales, incl. Clothing and Shoes, 2012
- Breakdown of B2C E-Commerce Sales, by Product Categories, incl. "Clothing and Shoes", in %, 2011 & 2012
- Number of Orders Placed Online Daily, by Product Categories, incl. Clothing and Shoes, in thousands, 2012
- Breakdown of Apparel Expenditure in Russia, by Sales Channel, incl. "Monobrand Online Stores", "Multibrand Online Stores", "Specialized Online Stores", in %, 2011
- Average Shopping Cart in B2C E-Commerce, by Product Category, incl. "Clothing and Shoes", in RUB, 2011
- Top 10 "Clothing, Shoes, and Accessories" Online Stores , Ranked by % of Online Shoppers who bought from This Product Category, 2012
- Top 8 Online Shops in the Clothing and Shoes Category, Ranked by B2C E-Commerce Sales in 2012, in RUB billion, 2010-2012, and in % Growth 2012 vs. 2011
- Market Shares of Leading "Clothing and Shoes" Online Stores in Russia on the Total Clothing and Shoes Online Market, in %, 2011 & 2012 Top 16 Online Shops from the Product Category "Clothing, Shoes, and Accessories", Ranked by Average Monthly B2C E-Commerce Sales, 2012
- Ranking of 12 Online Shops from the Product Category "Clothing, Shoes, and Accessories", Ranked by Average Monthly B2C E-Commerce Sales, 2011; incl. Average Monthly Unique Visitors, 2011
- B2C E-Commerce Clothing News about Wildberries, 2012/2013
- B2C E-Commerce Clothing News about Lamoda, 2012
- B2C E-Commerce Clothing News about KupiVIP, 2012/2013

5.2 Croatia
- Products Categories Purchased Online, in % of Online Shoppers, 2012e

5.3 Estonia
- Products Categories Purchased Online, in % of Online Shoppers, 2011 & 2012e

5.4 Greece
- Most Purchased Online Product Categories, incl. "Clothing, Sports Goods", in % of Individuals, 2011

5.5 Hungary
- Most Purchased Online Product Categories, incl. "Clothing, Sports Goods", in % of Individuals, 2011

5.6 Latvia
- Most Purchased Online Product Categories, incl. "Clothing, Sports Goods", in % of Individuals, 2011

5.7 Lithuania
- Most Purchased Online Product Categories, incl. "Clothing, Sports Goods", in % of Individuals, 2011

5.8 Macedonia
- Most Purchased Online Product Categories, incl. "Clothing, Sports Goods", in % of Online Shoppers, 12 Months to October 2012

5.9 Poland
- Most Purchased Online Product Categories, incl. "Clothing and Footwear", in % of Online Shoppers, June 2012
- Number of Online Shops for Clothing, 2007-2012e

5.10 Slovakia
- Most Purchased Online Product Categories, incl. "Clothing and Sports Goods", in % of Individuals, 2011 & 2012

5.11 Slovenia
- Most Purchased Online Product Categories, incl. "Clothing and Sports Goods", in % of Individuals, 2011 & 2012

5.12 Turkey
- Most Purchased Online Product Categories, incl. "Clothing and Sports Goods", in % of Online Shoppers, April 2011-March 2012
- Share of Consumers Who Buy Clothing Online on Total Consumers, in %, 2010 & 2012
- Sources Used to Start Shopping for Clothing Online, in % of Consumers Who Buy Clothing Online, 2012
- Most Preferred Channels to Buy Clothing, Incl. Internet, by Group, in % of Consumers, 2012
- B2C E-Commerce Clothing Trends, and Breakdown

6. Scandinavia

6.1 Denmark
- Most Purchased Online Product Categories, incl. "Clothing, Sports Goods", in % of Online Shoppers, Ranked by 2012, 2008-2012

6.2 Finland
- Product Categories Purchased Online, incl. "Clothes and Sports Goods", in % of Individuals, 2011 & 2012

6.3 Norway
- Product Categories Purchased Online, incl. "Clothes, Sports Goods", in % of Individuals, 2011 & 2012

6.4 Sweden
- Product Categories Purchased Online, incl. "Clothes, Sports Goods", in % of Individuals, 2011 & 2012

Companies Mentioned

Zalando
Otto Group
eBay
Lamoda
KupiVIP