Europe B2C E-Commerce Report 2012

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B2C E-Commerce shows Growth in all Parts of Europe

In its latest "Europe B2C E-Commerce Report 2012", Hamburg-based secondary market research company yStats.com provides a comprehensive analysis of B2C E-Commerce trends in Europe. The report covers a total of 35 countries throughout Europe. It also includes information on the European region as a whole. Aside from trends and revenue figures, it lists product categories and leading players in the online retail markets of the included countries.

Between 2011 and 2016, an annual increase of B2C E-Commerce revenues of more than 10 percent is expected for the entire European region. Cross-border B2C E-Commerce is also thriving. In 2011, a low double-digit percentage of all online shoppers in Europe bought products or services online from outside of their own country. Sweden and Norway had the largest Internet penetration rate in 2011, while Norway also had the highest online shopper rate, followed by Great Britain and Sweden.

B2C E-Commerce is successful in all of Europe as shown by Hamburg-based secondary market research company yStats.com in its "Europe B2C E-Commerce Report 2012". While B2C E-Commerce revenue growth in Central European countries like Austria and Switzerland is less strong than in previous years, it remains strong in Scandinavian countries such as Sweden. Group shopping and coupon websites are spurring the number of online shoppers in Eastern European countries like Poland and Hungary, while in Western European countries such as France, Italy and Spain especially travel and holiday accommodation are bought online.

- In Germany in 2011, Internet pure players accounted for the highest B2C E-Commerce sales and "Apparel, Textiles and Shoes" was the online product category accounting for most online turnover that year.

- Online spending in the UK is projected to grow by more than +10% in 2012 as compared to 2011 and the share of online sales made through mobile devices increased from less than 1% in 2009 to more than 5% in 2011.

- The increasing number of Internet users in Russia was one of the main growth drivers of the country's B2C E-Commerce in 2011, where B2C E-Commerce sales grew by nearly a third compared to 2010.

- Ikea.com was the leading online retailer in terms of unique visitors (users) in Sweden in May 2012 and B2C E-Commerce sales in general were projected to grow by more than +10% between 2011 and 2012.

- yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.

- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.

- Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.

- yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.

- If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.

2. EUROPE: REGIONAL- B2C E-Commerce and M-Commerce Trends, 2011/2012- Issues affecting Cross-Border Online Retail, in %, 2011- Top 10 Countries regarding Retail Website Penetration, in % of Reach, May 2012- Share of Consumers with high Confidence in Online Payments, in %, May 2012- B2C E-Commerce Sales, in EUR billion, 2011 & 2016f- B2C E-Commerce Sales, in EUR billion, 2010 & 2011- B2C E-Commerce Market Value, in EUR billion, 2010 & 2011- Online Travel Agency Bookings, in EUR billion and Growth in %, 2010 & 2011- Share of B2C E-Commerce on total Retail Sales, in %, 2011- Share of Online Sales on total Retail Trade, by selected Countries, in %, 2011 & 2012f- Individuals using the Internet, by Country, in %, 2009-2011- Internet and Broadband Household Penetration, by Country, in % of Households, 2007, 2009 & 2011- Online Shoppers, Top 1-15, by Country, in % of Population, 2011- Online Shoppers, Top 16-30, by Country, in % of Population, 2011- Share of cross-border Online Shoppers on total Online Shoppers, in %, 2011 & 2015f- Online Fashion Shoppers, by selected Countries, in % of Online Shoppers, 2011 - M-Commerce Trends, 2012- Mobile Content Activities, by EU-5 Country and Average, in %, May 2012- Used Mobile Payment Methods, in % of Mobile Shoppers, Q3 2012- Mobile Sales in % of Online Sales, Annual Mobile Spending in EUR billion and Change in Mobile Sales, by Country, in %, 2010-2012f- M-Commerce Sales, in EUR billion, 2012f-2017f- Average M-Commerce Spending, in EUR, 2011 & 2017f- Purchased Mobile Product Categories, in % of Mobile Shoppers, Q3 2012- Share of Mobile Shoppers, by Country, in % of Internet Users, Q3 2012- Growth in Mobile Shoppers, by EU5 Countries and Average, in % of Smartphone Users, May 2011 vs. May 2012- Share of Smartphone Shoppers, by Country, in % of Consumers, 2010 & 2011- Share of Smartphone Users shopping Online via their Device, by EU5 Countries and Average, in % of Smartphone Users, May 2012

3. CENTRAL EUROPE

3.1 AUSTRIA

- B2C E-Commerce Trends, 2011/2012

- B2C E-Commerce Sales of Goods, in EUR billion, 2007, 2011 & 2016f

- Purchased Online Product Categories, in % of Online Shoppers, Q2 2012

- Top 20 Online Shops, by B2C E-Commerce Sales, in EUR million, 2010

3.2 GERMANY- B2C E-Commerce Market Trends, 2011- B2C E-Commerce Sales, in EUR billion, 2008-2012f- Turnover of B2C E-Commerce Product Categories, by Product Category, in EUR million and in % Growth, 2010 & 2011- Top 20 Online Retailers, by B2C E-Commerce Sales, in EUR million, 2011

3.3 SWITZERLAND

- B2C E-Commerce Trends, 2012

- B2C E-Commerce Sales, in CHF billion, 2009-2011

- Purchased Online Product Categories, in % of Individuals, January 2012

- Top 20 Online Shops, by B2C E-Commerce Sales, in CHF million, 2011

4. WESTERN EUROPE4.1 BELGIUM- B2C E-Commerce Trends, 2011/2012- B2C E-Commerce Sales, in EUR billion, 2010-2012f- Leading online Product Categories, in % of Individuals, 2011- Top 15 B2C E-Commerce Websites, ranked by Unique Visitors (Users) from Belgium, May 2012

4.2 FRANCE

- B2C E-Commerce Trends, 2012

- B2C E-Commerce Sales, in EUR billion, 2009-2011

- Types of Goods and Services bought Online, in % of Internet Users, 2010-2012f

- Top 20 E-Commerce Players, ranked by E-Commerce Sales, in EUR million, 2011

4.3 ICELAND- Goods and Services purchased Online, in % of Online Shoppers, 2011 & 2012f- Share of Internet Users on Individuals, in %, 2008-2012f- Share of Online Shoppers on Individuals, in %, 2009-2012f

4.4 IRELAND

- Internet and B2C E-Commerce Trends, 2011

- Online Shoppers, by Age Group, in % of Individuals, 2011

- Online Shopper Penetration, by Region, in % of Population, 2011

4.5 ITALY- B2C E-Commerce Trends, 2011- B2C E-Commerce Sales, in USD billion and in % Change, 2010-2016f- Types of Goods and Services bought Online, in % of Online Shoppers, 2011- Top 20 B2C E-Commerce Websites, ranked by Unique Visitors (Users) from Italy, May 2012

4.6 LUXEMBOURG

- Internet and B2C E-Commerce Trends, 2011

- Leading Online Product Categories, in %, Q1 2011

- Share of Online Shoppers on Internet Users, by Gender, in %, Q1 2011

4.7 NETHERLANDS- B2C E-Commerce and M-Commerce Trends, 2011/2012- B2C E-Commerce Sales, in EUR billion, 2008-2012f- Online Sales, by Product Category, in EUR million, 2007-2011- Top 15 B2C E-Commerce Websites in the Netherlands, ranked by Unique Visitors (Users), May 2012

4.8 PORTUGAL

- Internet and B2C E-Commerce Trends, 2011 and Share of Internet Users, in % of Individuals, 2011

- Leading Online Product Categories purchased following Online Research, in %, 2011

- Online Shoppers, by Gender, in % of Individuals, 2011

- Online Shoppers, by Age Group, in % of Individuals, 2011

4.9 SPAIN- B2C E-Commerce Trends, 2011- B2C E-Commerce Sales, in EUR billion, 2009-2011- Purchased Online Product Categories, in % of Online Shoppers, 2011 - Top 20 B2C E-Commerce Websites, ranked by Unique Visitors (Users) from Spain, May 2012

4.10 UK

- B2C E-Commerce Trends, 2011/2012

- Mobile Online Shopping Trends, 2011/2012

- Online Retail Spending, in GBP billion, 2010-2012f

- Types of Goods and Services bought Online, by Age Group and Gender, in % of Individuals, 2011

- Top 20 B2C E-Commerce Websites, ranked by Unique Visitors (Users) from the UK, May 2012

5. EASTERN EUROPE5.1 ALBANIA- Internet Penetration Rate, in % of Individuals, 2007-2011

5.2 BOSNIA AND HERZEGOVINA

- Internet Penetration Rate, in % of Individuals, 2007-2011

5.3 BULGARIA- Internet and B2C E-Commerce Trends, 2011- Breakdown of Online Orders, by Regions, in %, 2011- Products purchased Online, by Product Category, in % of Individuals, 2011- Online Shopper Penetration, in % of Internet Users, 2009-2011

5.4 CROATIA

- Purpose of Internet Usage, by Purpose, in % of Individuals, Q1 2011

- Products purchased Online, by Product Category, in % of Online Shoppers, Q1 2009-Q1 2011

- Internet Users, by Age Group, in % of Individuals, Q1 2011

5.5 CZECH REPUBLIC- B2C E-Commerce Trends, 2011/2012- B2C E-Commerce Sales, in CZK billion, 2007-2011- Types of Goods ordered Online, in % of Online Shoppers, 2011- Top 5 B2C E-Commerce Players, by B2C E-Commerce Sales, in CZK billion and in EUR million, 2011

5.6 ESTONIA

- Purpose of Internet Usage, by Purpose, in % of Internet Users, 2011 & 2012f

- Products purchased Online, by Product Category, in % of Online Shoppers, 2011 & 2012f

- Online Shoppers, in millions and in % of Individuals, 2008-2012f

5.7 GREECE- B2C E-Commerce Sales, in EUR billion, 2008-2011- Products purchased Online, by Product Category, in % of Online Shoppers, April 2009-March 2010 & April 2010-March 2011- Breakdown of Online Purchases, by Gender and Age Group, in % of Online Shoppers, Q1 2011

5.8 HUNGARY

- Internet and B2C E-Commerce Trends, 2011/2012 and Online Coupon Selling Trends, 2011

- B2C E-Commerce Sales, in HUF billion, 2007-2012f

- Products purchased Online, by Product Category, in % of Individuals, 2011

- Top 15 B2C E-Commerce Websites, ranked by Unique Visitors (Users) from Hungary, May 2012

5.9 LATVIA- Purpose of Internet Usage, by Purpose, in % of Individuals, January 2012- Products purchased Online, by Product Category, in % of Individuals, 2011- Regular Internet Usage, by Age Group, in % of Individuals, January 2012

5.10 LITHUANIA

- Products purchased Online, by Product Category, in % of Online Shoppers, Q1 2012

- Online Shopper Penetration, in % of Individuals, Q1 2011 & Q1 2012

5.11 MACEDONIA- Purpose of Internet Usage, by Purpose, in % of Individuals, 3 Months to October 2012- Products purchased Online, by Product Category, in % of Online Shoppers, 12 Months to October 2012- Share of Individuals ever having purchased Goods or Services Online, in %, October 2012

5.12 POLAND

- B2C E-Commerce Market Trends, 2011/2012

- B2C E-Commerce Sales, in EUR billion, 2008-2012f

- Purchased Online Product Categories, in % of Online Shoppers, June 2012

- Top 30 B2C E-Commerce Players, by B2C E-Commerce Sales, in PLN million, 2011

5.13 ROMANIA- B2C E-Commerce Trends, 2011 and Share of Internet Users conducting monthly Online Purchases, in %, 2011 - Products purchased Online, by Product Category, in % of Individuals, 2011

5.14 RUSSIA

- B2C E-Commerce Trends, 2011/2012

- B2C E-Commerce Sales, in RUB billion, 2010-2015f

- Online Sales, by Product Categories, in RUB billion, 2011

- Top 30 Online Shops, ranked by B2C E-Commerce Sales, in RUB billion, 2011

5.15 SLOVAKIA- Internet and B2C E-Commerce Trends, 2011/2012- B2C E-Commerce Sales, in EUR million, H1 2010 & H1 2011- Products purchased Online, by Product Category, in % of Individuals, 2011- Leading Online Retailers, by Market Share, in %, 2011

5.16 SLOVENIA

- Internet and B2C E-Commerce Trends, Q1 2012

- Products purchased Online, by Product Category, in % of Individuals, 2011

- Regular Internet Users, by Age Group, in % of Individuals, Q1 2012

5.17 TURKEY- B2C E-Commerce Trends, 2012- E-Commerce Sales, in TRY billion, 2005-2012f- B2C E-Commerce Product Categories, by Purchases of Online Shoppers, in %, April 2011-March 2012- Overview of leading B2C E-Commerce Players, 2012

5.18 UKRAINE

- Internet and B2C E-Commerce Trends, 2011

- B2C E-Commerce Sales, in EUR billion, 2010 & 2011

- Most purchased Online Product Categories, in % of Online Shoppers, 2011

- Online Retailers, by B2C E-Commerce Sales, in USD million, 2011

6. SCANDINAVIA6.1 DENMARK- B2C E-Commerce Trends, 2011- B2C E-Commerce Sales, in DKK billion, 2010 & 2011- Online Shopping Product Categories by Popularity, in % of Respondents, 2010 & 2011- Top 20 Online Shops, by last conducted Online Purchase of Online Shoppers, in % of Respondents, 2011

6.2 FINLAND

- B2C E-Commerce Trends, 2011

- B2C E-Commerce Sales, in EUR billion, 2010 & 2011

- Products purchased Online, by Product Category, in % of Individuals, 2011

- Top 15 B2C E-Commerce Websites, ranked by Unique Visitors (Users) from Finland, May 2012

6.3 NORWAY- M-Commerce Trends, 2012 and Breakdown of Mobile Shopping by Mobile Apps and Browser, in % of Mobile Shoppers, 6 Months to September 2012- Distance Sales, including Online, in NOK billion, 2010 & 2011 and Share of B2C E-Commerce on total Distance Sales, in %, 2011- Products purchased Online, by Product Category, in % of Individuals, 12 Months to Q2 2012- Top 15 B2C E-Commerce Websites, ranked by Unique Visitors (Users) from Norway, May 2012

6.4 SWEDEN

- M-Commerce Trends 2012 and M-Commerce by Mobile App and Browser, in % of Mobile Shoppers, Q3 2012

- B2C E-Commerce Sales, in SEK billion, 2008-2012f

- Products purchased Online, by Product Category, in % of Individuals, 2011

- Top 30 B2C E-Commerce Websites, ranked by Unique Visitors (Users) from Sweden, May 2012

- Amazon- IKEA- Ricardo- Unigro- Voyage-sncf- Zalando- Bol- Movistar- Orange- Argos- Tesco- Alza- Edigital- QXL Poland- Utkonos- Eurocomm SR- Rozetka- DSB- Bilka- Lindex- Elkjop- Ellos

To order this report:e-Commerce Industry: Europe B2C E-Commerce Report 2012

Nicolas Bombourg

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