Euro RSCG Worldwide Acquires Digital Agency Project House in Istanbul

NEW YORK, Sept. 15 /PRNewswire/ -- Euro RSCG Worldwide has today announced that it has acquired Turkish digital agency Project House. Based in Istanbul, Project House will now become part of the global Euro RSCG 4D network, making Euro RSCG in Turkey the largest agency in the country, and one of the largest in the region, with digital at the core. This announcement is the third of its kind in the past two months, following the acquisition of Acmic in India and Congruent in the U.S., and is the latest example of Euro RSCG's continued momentum in the digital space.

Founded in 1999, Istanbul-based Project House is one of the fastest growing digital communications agencies in Europe, Middle East and Africa, according to Deloitte Technology's Fast 500 List. This acquisition will further strengthen Euro RSCG 4D's capabilities globally, specifically in the e-mail marketing, mobile marketing, search engine marketing, advergaming, social media, content management, database management, software development and online media planning spaces.

"This acquisition is the continuation of our digital at the core model that we launched back in 2005. Turkey is an important market sitting at the intersection of Europe and Asia. The addition of Project House further positions us as a real leader in the digital and social media space in Turkey and within Europe," said David Jones, Global CEO of Havas Worldwide and Euro RSCG Worldwide.

In a joint announcement Managing Partners of Project House said, "Euro RSCG Worldwide is a very strong group of agencies with a really amazing team of people. We're looking forward to being able to bring our digital expertise to the agency to make the digital at the core model even stronger globally."

About Euro RSCG Worldwide

Euro RSCG Worldwide, a leading integrated marketing communications agency and Advertising Age's and Campaign's 2006 Global Agency of the Year, is made up of 233 offices located in 75 countries throughout Europe, North America, Latin America, and Asia-Pacific. Euro RSCG provides advertising, marketing services, corporate communications, and interactive solutions to global, regional and local clients. The agency's client roster includes Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, Heineken USA, IBM, Jaguar, Kraft Foods, Lacoste, L'Oreal, PSA Peugeot Citroen, Pernod Ricard, Reckitt Benckiser, sanofi aventis, and Schering-Plough. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext Paris SA: HAV.PA).

SOURCE Euro RSCG Worldwide

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