Estracell(R) Wedge Edge Sponge Now Available Nationwide

WALLED LAKE, Mich., April 27 /PRNewswire/ -- Consumers who've grown frustrated with those hard to clean corners and nooks and crannies now have a solution they can turn to in the Estracell® Wedge Edge.  First introduced in 2008, the Wedge Edge has only been available regionally in limited distribution.  Today, Armaly Brands announced they have expanded distribution of their Wedge Edge sponge to retailers nationwide to include Wal-Mart, Winn Dixie, Spartan Stores, Publix and a variety of other retailers.

The Wedge Edge is a multi-surface, no scratch scrub sponge that features a patent pending 30-degree angle shape that reaches deeper into hard-to-get-to corners and crevices.  This uniquely shaped sponge features a multi-surface scrub material designed to clean most surfaces on one side, that is great for removing build up in hard to reach places on stoves, around sinks and backsplashes, bathrooms, non-stick grill tops and all around the home.  The other side features an Estracell sponge which reaches in and easily wipes up dirt and food particles in those trouble areas that can be difficult for traditional sponges with 90-degree corners to reach.  

"Consumer demand has driven retailers to make the Wedge Edge available in outlets nationwide," said John Armaly Jr., president of Armaly Brands.  "As more consumers discovered the product's distinctive shape which allowed them to clean those hard-to-get-to areas and experienced the advantages of the Estracell material the demand for the product really took off.  We had reports from buyers telling us that customers were asking for the product which was really a key component in allowing us to secure additional distribution."

Armaly cleaning products including Brillo®, Estracell®, Auto Show® and Armaly ProPlus®, are the choice of more than two thirds of consumer and professional buyers who prefer polyester sponges.  The company's products are recognized for offering a host of benefits, including better cleaning and wiping, faster rinsing and higher durability than standard cellulose-based products.  The Estracell brand is a more sanitary line of sponge products and offers a range of simple yet effective cleaning solutions to pick up dirt and rinse it away.  Independent test results demonstrate that bacteria will not feed and survive on the sponge fibers of the Estracell material.  The unique cell structure rinses cleaner and dries out faster eliminating the perfect breeding condition for bacteria and fungal growth.

About Armaly Brands Company:

Headquartered in Walled Lake, Mich., Armaly Brands (www.armalybrands.com) is the nation's leading manufacturer and marketer of Estracell® and polyester-based sponges.  Armaly has a long history of innovation in sponge technology, including the introduction of Armaly ProPlus® polyester sponges and Estracell® More Sanitary sponges in the 60s and America's #1 selling driveway wash sponge AutoShow brand SoftGrip® in the 90's.  Founded in 1908 in the Bahamas as a worldwide producer of natural sponges, Armaly has been an innovation leader and maintained its reputation as one of the world's leading manufacturers and marketers of consumer and commercial-grade sponge and cleaning products.

SOURCE Armaly Brands Company