Enterproid Named A Time Inc. "Startup to Watch" In 2012 And A "Cool Vendor" By A Leading Analyst Firm

NEW YORK, May 3, 2012 /PRNewswire/ -- Enterproid™, maker of the Divide™ platform for securely enabling and accelerating "bring your own device" (BYOD) mobility was named to Time Inc.'s second annual list of the "10 NYC Startups to Watch in 2012" and has also been recognized by Gartner, Inc. in their "Cool Vendors in Security: Infrastructure Protection, 2012"* report. Both of these lists recognize the company's Divide platform, which lets users switch instantly between personal and work personas on their Android device at the touch of a button, enabling mobile work-life balance.

"Time Inc. and Gartner, Inc. are both leaders in their respective industries so it is an honor to be recognized by such highly esteemed organizations. This validates that we are providing a real solution for the 'Bring Your Own Device,' or BYOD, phenomenon," said Andrew Toy, chief executive of Enterproid. "Our Divide platform enables both the consumer and enterprise IT stakeholders to embrace BYOD and fully realize its potential, our platform makes life more convenient and work more productive when using mobile devices."

Enterproid's founders were inspired to create a unique approach to mobility by balancing work security with personal freedom after their years of working in the IT department at Morgan Stanley and witnessing the discrepancy between IT and employee corporate mobility needs. The Divide platform was born from their first hand experiences and New York City became home to the company's headquarters with a business office in London and R&D facilities in Hong Kong.

As a Time Inc. "Startup to Watch in 2012," Enterproid joins a diverse list of hot New York-based startups recognized by Time Inc. editors for their potential to reshape areas from social media and entertainment to commerce and art. The complete list of the "10 NYC Startups to Watch" can be found at http://www.timeinc.com/pressroom/10nycstartups.php.

Gartner, Inc.'s list of "Cool Vendors in Security: Infrastructure Protection, 2012" identifies a set of vendors that protect against security threats presented by the increasing use of mobile and consumer owned devices in the workplace. According to Gartner, Inc., the offerings and business models of the chosen "Cool Vendors" point to new directions in the market spaces they address.

Divide by Enterproid enables employees to use their personal device for work and life with a dual persona user experience that they can independently manage using MyDivide™. This personal management portal provides the employee with a way to lock, beacon, or wipe their mobile device in the event it is lost or stolen. Similarly, Divide Manager™ for IT provides a fleet-management console for supporting enterprise-wide policy deployment and enforcement including the ability to see all connected devices, setting policies by group, performing remote wipes of corporate data, locking the corporate persona and administering password reset.

About Enterproid, Inc.
Enterproid helps organizations and individuals get the most out of mobile technology and corporate BYOD policies. The company's flagship Divide™ platform combines cloud-based management with device-level technology that ensures enterprise security and control without compromising personal freedom and privacy. Founded by former mobile executives and engineers from Morgan Stanley, Enterproid is headquartered in New York, with offices in London and Hong Kong. Enterproid investors include Comcast Ventures with participation from Google Ventures and Qualcomm, acting through its venture investment arm, Qualcomm Ventures. Learn more at http://www.divide.com, or follow us on Twitter at @divide.

About the "Cool Vendor"
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

*Gartner, Inc., Cool Vendors in Security: Infrastructure Protection, 2012, Ray Wagner, Monica Basso, John Girard, et al, April 18, 2011.

SOURCE Enterproid, Inc.

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