Enterprise Software Leaders Rally CIOs To Embrace User-Centric IT

World-renowned author Geoffrey Moore kicks off strategic initiative today in San Francisco with CEOs of Box, GoodData, Jive, Marketo, Okta, Skyhigh Networks, Zendesk

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Jive Software, Inc.

Jun 06, 2014, 07:36 ET

SAN FRANCISCO, June 6, 2014 /PRNewswire/ -- Leading enterprise software companies together with Geoffrey Moore, author of Crossing the Chasm, today launched an initiative to promote the transition to user-focused technology, putting end-user experience at the center of IT planning and architecture. The User-Centric IT initiative is a collaborative undertaking between Geoffrey Moore and Box, GoodData, Jive, Marketo, Okta, Skyhigh Networks and Zendesk, and was unveiled today to CIOs and other IT leaders at an event in San Francisco.

World-renowned author Geoffrey Moore joined forces with Box, GoodData, Jive, Marketo, Okta, Skyhigh Networks, Zendesk to discuss newly introduced User-Centric IT initiative today in San Francisco. The User-Centric IT initiative is designed to guide IT leaders in moving to a framework that puts the needs of their employees first, empowering them to be more productive, agile and effective. (PRNewsFoto/Jive Software, Inc.)

World-renowned author Geoffrey Moore kicks off User-Centric IT initiative today in San Francisco with CEOs of Box, GoodData, Jive, Marketo, Okta, Skyhigh Networks, Zendesk. (PRNewsFoto/Jive Software, Inc.)

CEOs of Box, GoodData, Jive, Marketo, Okta, Skyhigh Networks, Zendesk join forces with world-renowned author Geoffrey Moore to discuss newly introduced User-Centric IT initiative today in San Francisco. (PRNewsFoto/Jive Software, Inc.)

At its core, the User-Centric IT initiative is designed to guide IT leaders in moving to a framework that puts the needs of their employees first, empowering them to be more productive, agile and effective.

"As the business world becomes increasingly digital, mobile and cloud-based, organizations must transform how they deliver IT," said Geoffrey Moore, managing director of Geoffrey Moore Consulting. "It's no longer about the best or most cost effective technology stack - it's about the technologies that make the information worker most productive. The User-Centric IT initiative inspires this change, and as IT adopts this roadmap, users can access and share information faster, more easily and without barriers, thus leading to better business results."

Moore and the founding CEOs introduced the User-Centric IT model today in San Francisco before an audience of CIOs and other IT executives. They discussed the five key principles that define a user-centric organization, in which the role of technology is to: