Enter the Responsive, Immersive World of NXP Software's Ambient Experience at Mobile World Congress 2010

EINDHOVEN, The Netherlands, February 12 /PRNewswire/ -- The LifeVibes Ambient Experience stand at Mobile World Congress 2010 takes the visitor into a world where mobile phones both respond to their surroundings and deliver a new level of immersive multimedia. The demos include "ambient aware" software products. These sense the environment and adapt the phone's behavior to compensate for unwanted ambiences, allowing users to make and receive calls easily wherever they are. Other demos focus on helping users create the ambience they want - for instance through high-quality multi-channel audio on handsets and headphones.

"The mobile world is full of sound and vision. The challenge is to provide users with richer experiences similar to those they enjoy elsewhere, such as the excitement of home cinema systems. At the same time, consumer research shows people want more intuitive interaction with their phone. Ambient aware solutions provide the best of both. Software that automatically cuts out background noise on voice calls makes phoning from a busy street as easy as calling from a quiet office. And it's effortless for the user. Functionality like this is an increasingly important differentiator for OEMs to deliver an intuitive experience," says Peter Van de Berg, Marketing Director of NXP Software.

Creating ambiences you want, reacting to ambiences you're in

Throughout the LifeVibes stand visitors can discover how "ambience awareness" and "ambience creation" enrich the user experience. On one hand, people can hear for themselves products that adjust ringtone volumes to ambient noise levels, or which cut out background noise on voice calls, even the beeping of car horns in city streets.

On the other hand, the demos highlight software that keeps users immersed in the ambience of their choice - whether it is cinema-style sound; a media player that plays all kinds of content; or mobile TV which comes close to the living-room experience with its speed of start-up and channel switching.

http://www.software.nxp.com

SOURCE NXP Software