Endomondo Fitness App Runs Past 20 Million Users and Reaches Profitability

COPENHAGEN, Denmark, Oct. 17, 2013 /PRNewswire/ -- The Endomondo Sports Tracker fitness app has reached the 20 million user milestone while remaining a popular, highly rated fitness app across most mobile operating systems.  The milestone was reached just as Endomondo celebrated the 5th anniversary of the 2008 launch of its first mobile app.

(Logo: http://photos.prnewswire.com/prnh/20120126/MM42999LOGO)

The user base continues to grow steadily across Europe and the United States.  Endomondo has also seen increased uptake in South America, Australia and Southeast Asia (Note: Graphic representation can be found at http://blog.endomondo.com).  Due in part to this expansion, Endomondo confirms it has reached a state of profitability allowing it to maintain operations and development without additional venture capital. The main revenue channels have become the subscription solution, called Endomondo Premium, as well as the paid Endomondo PRO app and advertising.

Since launch, Endomondo has motivated users to track more than a billion miles of activity.  That equates to nearly 4,500 trips to the moon.  More than half the miles logged come from cyclists who have peddled 614 million miles or 25,000 trips around the globe.  Running, however, is the most popular fitness activity accounting for 41 percent of total workouts and racking up 272 million miles or more than 10 million marathons.  The third most popular physical activity is walking which totals more than 85 million miles.

Mette Lykke, CEO and co-founder of Endomondo, said she believes the increased adoption rate can be attributed to the social nature of the service, as well as the addition of desirable features such as the recently launched Training Plans.

"Our mission remains to make fitness fun by making it more social and more engaging," Lykke said.  "We constantly listen to feedback from our users and strive to create the best fitness app possible.  The fact that positive word of mouth has played a large role in our growth rate really indicates we are headed in the right direction."

For more information, please visit http://www.endomondo.com or http://blog.endomondo.com/.

About Endomondo:
Founded in 2007 by fitness enthusiasts, Endomondo developed a free mobile app that turns GPS-enabled smartphones into a personal trainer and social motivator capable of tracking workouts, analyzing performance, and can aid in the discovery of new activities and insights into fitness so people become and stay active. Endomondo stands apart from other activity tracking apps in its strong focus on social interaction, and helps users connect with like-minded people to encourage the sharing of experiences and support in achieving collective goals. Users can send friends real-time pep talks while they exercise, compete against friends for fun, challenge co-workers, and share it all on Facebook, Twitter or across the Endomondo social network.  Available on seven mobile platforms, Endomondo operates on most major smartphones.

Media Contacts:
Jim Llewellyn, for Endomondo
[email protected], 323.810.7685

Mette Lykke, Endomondo CEO & Co-founder
[email protected], +4530761290

SOURCE Endomondo

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