Employers must redefine STEM to attract future talent, according to new Randstad US data

"The term 'STEM' needs a rebrand and awareness campaign to get the next generation of talent excited about pursuing these careers," said Alan Stukalsky, chief digital officer for Randstad North America. "Young people are self-selecting out of higher STEM education classes because they can't see how these skills apply to different professions and employers they're excited about. It's a misperception and a serious economic problem, as a rapidly growing number of jobs now require STEM competencies. If we don't find a way to guide and prepare the future workforce for these positions, we run the risk of the need for these skills escalating and the hiring gap expanding."  

Practical uses of STEM skills are difficult for students to see.
The study revealed not only a lack of students' awareness of what types of STEM jobs exist, but also a lack of personal connection to STEM professionals and how STEM jobs are defined.

• 52 percent of students say they don't know anyone with a job in STEM, and more than 1 in 4 students (27%) say they haven't talked to anyone about jobs in STEM.
• Almost half (49%) of respondents say they don't know what kind of math jobs exist and 76 percent report not knowing a lot about what engineers do.
• 87 percent think people who study STEM work at companies like NASA; far fewer associate them with mainstream consumer brands like Instagram (40%) and Coca-Cola (26%).

Students interpret STEM too literally.
Young people reported high enthusiasm for careers not explicitly defined as STEM but requiring related skills, suggesting the need for broader education as to how STEM skills can be applied in fields beyond math and science.

• 64 percent of students rate creating video games for a living as very fun, while 90 percent rate it somewhat fun.
• 54 percent of respondents think it would be very fun to earn a living working with marine life, with 89 percent rating it as at least somewhat fun.
• 47 percent think it would be very fun to make websites for a living, with 86 percent saying it would be at least somewhat fun.

There is a lack of confidence in STEM-related skills among young women. 
Despite significant progress over the past several decades in young women's participation and performance in STEM subjects, a major gender gap still exists.  

• Girls are 34 percent more likely than boys to say that STEM jobs are hard to understand.
• Only 22 percent of young women name technology as one of their favorite subjects in school, compared to 46 percent of boys.

"Technology has become a crucial component in our everyday lives and the future is bright for STEM professionals. As employers, educational institutions, parents and stakeholders in the future talent pool, we need to encourage young people into STEM disciplines and ignite a passion for STEM in the next generation of talent," says Stukalsky.

For more information, please download the Randstad STEM Study and Insights Report.

Survey methodology
This online survey was conducted using Toluna's online panel in the United States between July 20 and July 30, 2015 among 1,000 11- to 17-year-old students. Respondents for this survey were selected from among those who had agreed to participate in Toluna surveys. Figures for age, sex, region, grade level, type of school setting and gender were weighted where necessary to bring them into line with their actual proportions in the census population. Because the sample was based on those who agreed to participate in Toluna surveys, no estimates of theoretical sampling error can be calculated.

About Randstad
Randstad North America is a wholly-owned subsidiary of Randstad Holding nv, a € 20.7 billion global provider of HR services. Through its unique approach of delivering HR innovation with human interaction at the center, Randstad secures and manages a workforce of more than 100,000 people for thousands of clients each week. As a trusted partner in the post-digital world of talent, Randstad advances the careers and business success of our candidates and clients through a combination of the best of high-tech and high-touch processes.

Employing over 6,500 recruiting experts through approximately 1,100 offices and client-dedicated locations, Randstad North America provides outsourcing, staffing, consulting and workforce solutions within the areas of engineering, finance and accounting, healthcare, human resources, IT, legal, life sciences, manufacturing and logistics, office and administration and sales and marketing. Learn more at www.randstadusa.com.

SOURCE Randstad US

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