e.l.f. cosmetics Hits 2-Million!

NEW YORK, June 4 /PRNewswire/ -- e.l.f. cosmetics, the go-to brand for high-performance beauty products at unbelievably affordable prices, is gearing up to celebrate two very important milestones – the company's 2 millionth online product order and 6th anniversary. To commemorate these two notable achievements, e.l.f. is paying tribute to its devoted and valued customers with "Thanks A Two Million," a nationwide, multi-layered campaign honoring those who have made e.l.f. one of the fastest growing beauty companies in today's ever-growing yet, challenging cosmetics industry.  

"It's almost surreal that we are approaching our 6th anniversary and 2 millionth online order," says Joseph Shamah, CEO and Founder of e.l.f. cosmetics. "Our growth continues to exceed expectations, and we only have our customers to thank for that. 'Thanks A Two Million' is our way of showing our appreciation for their continued support as we continuously aim to provide superior products that are attainable for every woman."

e.l.f. projects the 2 millionth online purchase to come through any day now, and when it does, the lucky 2 millionth purchaser will win an assortment of grand prizes with a total value of $3,500 -- including an all-expenses-paid trip to New York City for 2, with accommodations at an NYC Affinia Hotel, a partner of e.l.f. In addition, the winner will also take home a one-years supply of e.l.f. products, will receive a tour of the e.l.f. office and studio, a makeover provided by Achelle Dunaway, the Creative Director and lead make-up artist for e.l.f. and a highly coveted iPad!

In true fashion, e.l.f. is also giving its valued customers the chance to win further prizes with "Submit Your Look" an interactive contest encouraging customers to hone their inner makeup artist and upload a photo of their favorite e.l.f. makeup look for the chance to win a $500 cash prize. Every submitted look will be voted on by fellow customers and peers through eyeslipsface.com, facebook and twitter. In addition to the fabulous cash prize, the winning look will also be featured on the e.l.f. website for six months. As if that wasn't enough, the "winning look" will be created into an e.l.f. makeup set and will be awarded to the first 100 customers on the day of the 2 millionth order. "If we could, we would send each and every one of our customers a personal thank you," says Shamah. "However, we are thrilled to show our deepest thanks to them through a fun, creative and interactive platform, something the e.l.f. customer truly enjoys taking part in."

Over the past year, e.l.f. has seen significant growth in retail expansion as well. In March e.l.f.'s $1 and Studio lines rolled out into over 700 Target stores across the country, with planned expansion for 2011. e.l.f. is also in the process of partnering with other nationwide super-store retailers for even broader-range availability. Outside of the U.S., e.l.f. is available in 17 countries world-wide and has attained the global-brand status – quite a feat for a brand of only six years of age.

"It's no secret that the economic climate of the past two years has affected many companies within our industry, however we have been fortunate enough to not only weather the storm, but be unimpressed by it," says Shamah. "And it's because of our customers -- women and even a few men too, who value great products and have the gumption to know that high-quality products don't need to come with high costs. Their feedback and honesty help us to produce even better products and their loyalty has been a true driver of growth. Our customers are the very reason we are able to bring our products to an even wider range of savvy beauty consumers throughout the world. For this, all of us at e.l.f. cosmetics are truly grateful."  

All e.l.f. items can be found at EyesLipsFace.com.  Select items are available at retailers nationwide including select Target stores and at Target.com.  For more information visit EyesLipsFace.com.  Follow our experts, rate our products and speak to other e.l.f. consumers on the interactive AskELF blog or via other social media applications including Twitter, Facebook and YouTube.

SOURCE e.l.f. cosmetics