Elektrobit (EB) expands horizons of automotive innovation at CES

Company announces Innovation Lab in Silicon Valley, showcases latest software for connected and autonomous driving, hosts motorsports enthusiast-actress Tricia Helfer

News provided by

Elektrobit

Jan 05, 2015, 09:00 ET

LAS VEGAS, Jan. 5, 2015 /PRNewswire/ -- (CES 2015, North Hall Booth #2107) -- At CES 2015, Elektrobit (EB)—whose human-machine interface (HMI), navigation, driver assistance and electronic control unit software powers more than 75 million vehicles worldwide—is focusing on accelerating automotive software innovation with the announcement of its Silicon Valley Innovation Lab and demonstrations of its latest automotive software at the EB booth, in a technology concept car and reference vehicle with partner QNX Software Systems, as well as with automakers and partners throughout the CES show floor.

In addition, the company will be joined by motorsports enthusiast and acclaimed actress Tricia Helfer on Thursday, January 8 to discuss the "Future of Mobility" with Ford and EB executives at the Ford Broadcast Stage. The conversation will encompass the latest trends including the extension of consumer technologies into cars and motorcycles, head-up displays, and the increasingly important role played by navigation and driver assistance technologies in motor vehicles of all kinds. Helfer, known for her roles in futuristic TV shows such as Syfy's "Battlestar Galactica" and her new role on "Ascension," is especially curious as to how these technologies will factor into the highly automated and self-driving vehicles of the future.

At its booth (North Hall #2107), EB will demonstrate its software as implemented in two current-model vehicles: the 2015 Mercedes-Benz E400, equipped with advanced driver assistance system (ADAS) software developed by EB, and the 2015 Volkswagen E-Golf with EB street director navigation software and EB GUIDE HMI software, as well as multiple EB tresos basic software and Functional Safety components that enable core automotive control unit functions.

At the QNX Software Systems booth (North Hall #2231), EB and the automotive OS leader and Blackberry subsidiary, QNX Software Systems, will showcase a vision for safe and comfortable driving in two state-of-the-art demonstration vehicles that integrate the latest in EB's ADAS technologies and give CES attendees a unique opportunity to "test-drive" the automated safety and security features available in next-generation cars. Both the sleek, technology concept car based on a modified 2015 Maserati Quattroporte and the reference vehicle based on a modified Jeep Wrangler are equipped with EB street director navigation software and the latest version of EB Assist ADASISv2S Electronic Horizon Solution with new roadsign-detection functionality.

The EB Silicon Valley Innovation Lab—expected to open in January 2015—will focus on research and development associated with furthering EB's software solutions toward connected and autonomous driving. EB will build a team of engineers dedicated to working with emerging technologies and involved in research and pre-development activities with EB customers located in the Silicon Valley.

Elektrobit Corporation (EB)
EB creates advanced technology and turns it into enriching end-user experiences. EB is specialized in demanding embedded software and hardware solutions for wireless and automotive industries. The net sales in 2013 totaled MEUR 199.3 and operating profit was EUR 8.1 million. Elektrobit Corporation is listed on NASDAQ OMX Helsinki. www.elektrobit.com

Elektrobit (EB) – Automotive Software
EB represents one of the most important suppliers of embedded software solutions for the automotive industry. In addition to the development of innovative products, it also specializes in services and consulting for the automotive industry, supplying implementations of serial software solutions for a broad range of AUTOSAR and FlexRay, infotainment, navigation, HMI and driver assistance systems. EB continues to invest in feature integration and development tools so that the in-vehicle devices get to market more quickly and ship in volume sooner. www.automotive.elektrobit.com

For More Information:
Manuela Papadopol
Director, Global Marketing Automotive
Tel. +1 425 444-2771
Email: [email protected]

Stephannie Depa
Breakaway Communications for EB
Tel. +1 415 358-2485
Mobile. +1 530 864-0136
Email: [email protected]

Philipp Hanke
Weber Shandwick for EB
Tel. +49 89 380179-48
Email: [email protected]

SOURCE Elektrobit