Elderberry Market Size In The US To Grow By USD 109.76 Million | 7.00% CAGR With Accelerating Momentum | Health Benefits Of Elderberry To Boost Growth | 17000+ Technavio Reports

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Elderberry Market In US: Segmentation Analysis

The elderberry market share growth in US by the offline segment will be significant during the forecast period. The offline channel is the largest distribution channel in the elderberry market in US. This includes sales made through multi-outlet stores such as food and drug stores, supermarkets, grocery and convenience stores, and mass-market retailers such as Walmart. The primary factor driving the sales in this channel are the in-store displays and advertisements of the products. As major products are put on display citing their benefits and uses, people looking at them are driven to buy those products. In addition, the instant gratification and convenience of receiving the products on purchasing in these stores augment the sales through the offline channel.

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Some of the Key Topics Covered in the Report Include:

Market Driver

One of the key factors driving growth in the elderberry market in the US is the health benefits of elderberry. Elderberry has been considered a medicinal plant with rich nutrient content. A 100 g serving of elderberry contains 73 g calories, 18.40 g carbohydrate, 0.66 g protein, 0.50 g fat, calcium 38 mg, and 7 g of dietary fiber. It is also a rich source of vitamins, minerals, and antioxidants such as vitamin C, vitamin A, iron, and potassium. Elderberry products are generally associated with nutritional and medicinal benefits such as alleviating cold and flu. The products are primarily consumed in the form of powder, extract, tablets, and capsules. Owing to various health benefits, vendors have been launching various elderberry products to propel market growth.

Market Trend

The increasing popularity of vegan diets is another factor supporting the elderberry market share growth in the US. The increasing drive toward adopting a healthy lifestyle, rising realization toward sustainability crisis and animal agriculture, and changing eating habits have led to the expansion of the vegan population base worldwide. Individuals commonly follow the trend of vegan and plant-based eating in the US. This rise in the vegan population has increased the demand for plant-based diets, including vegetables, superfruits, and herbal supplements. In addition, the hectic and busy lifestyle of people has compelled them to opt for dietary supplements, convenience foods, and (RTE) protein and fiber-rich foods that contain high nutrition content. This scenario is expected to increase the demand for herbal supplements like elderberry products, wheatgrass products, and turmeric products. Thus, as the vegan movement gains momentum, the elderberry market in US is expected to witness significant growth.

Market Challenge

The increasing popularity of substitute products will be a major challenge for the elderberry market in the US during the forecast period. Elderberry is a superfruit with multiple medicinal and nutritional benefits, leading to its varied application in wine, supplements, and foods. However, its popularity has been mitigated by the increasing use of substitute products such as cranberry, blueberry, and acai berry. This scenario is due to the limited availability of elderberries across the globe. Acai berries provide many functional benefits, such as antioxidant properties and essential fatty acids, including omega-6 (linoleic acid) and omega-9 (oleic acid). Owing to the slow energy-releasing property of acai berries, they are an ideal food for endurance sports in which stamina and energy are vital. The increasing popularity of substitutes acts as a significant challenge to the growth of the elderberry market in the US.

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Vendor Landscape

The elderberry market in US is fragmented and the vendors are deploying organic growth strategies such as differentiated product offerings as well as business expansions to compete in the market. The report also offers information on several market vendors, including Artemis International, Dr. Willmar Schwabe GmbH and Co. KG, Gaia Herbs Inc., GNC Holdings LLC, Natures Nutrition, Natures Power Nutraceuticals Corp., NOW Health Group Inc., Pharmacare US Inc., Pukka Herbs Ltd., and Xi an Longze Biotechnology Co. Ltd. among others.

• Artemis International - The company offers elderberry extract, powder, and concentrate that are ideal for a variety of applications including functional foods and beverages and dietary supplements, and as natural colorants.

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Table of Contents

Executive Summary

Market Landscape

• Market ecosystem
• Value chain analysis

Market Sizing

• Market definition
• Market segment analysis
• Market size 2021
• Market outlook: Forecast for 2021 - 2026

Five Forces Analysis

• Bargaining power of buyers
• Bargaining power of suppliers
• Threat of new entrants
• Threat of substitutes
• Threat of rivalry
• Market condition

Market Segmentation by Application

• Market segments
• Comparison by Application
• Health and wellness - Market size and forecast 2021-2026
• Beverages - Market size and forecast 2021-2026
• Food - Market size and forecast 2021-2026
• Food colors - Market size and forecast 2021-2026
• Market opportunity by Application

Market Segmentation by Distribution channel

• Market segments
• Comparison by Distribution channel
• Offline - Market size and forecast 2021-2026
• Online - Market size and forecast 2021-2026
• Market opportunity by Distribution channel

Customer landscape

• Market drivers
• Market challenges
• Market trends

Vendor Landscape

• Vendor Landscape
• Landscape disruption

Vendor Analysis

• Vendors covered
• Market positioning of vendors
• Artemis International
• Dr. Willmar Schwabe GmbH and Co. KG
• Gaia Herbs Inc.
• GNC Holdings LLC
• Natures Nutrition
• Natures Power Nutraceuticals Corp.
• NOW Health Group Inc.
• Pharmacare US Inc.
• Pukka Herbs Ltd.
• Xi an Longze Biotechnology Co. Ltd.

Appendix

• Scope of the report
• Currency conversion rates for US$
• Research methodology
• List of abbreviations

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