Eco-friendly re:newal Premium Spring Water Selected By The Fresh Market To Roll-Out In Stores Nationwide

LAKE PLACID, Fla., April 21 /PRNewswire/ -- re:newal premium spring water, one of the first natural spring waters in the world to feature a bottle made from plants rather than crude oil, today announced that it will be available for customers to buy directly through all The Fresh Market stores nationwide starting May 2010.

re:newal (www.renewal-water.com) promotes a healthy eco-friendly lifestyle by offering superior quality spring water packaged in a bottle and label made entirely from corn. The plant-based bottle does not contain any PET plastic.  Instead it is fully compostable and will break down and return to its natural state in approximately 90 days when placed in an active compost bin or pile.    

"Through re:newal, The Fresh Market customers will have the option to buy a bottled water that fits their green lifestyle, without compromise on convenience or taste," said Darren Keller, CEO, Keystone Water Company.

re:newal boasts one of the purest natural spring waters on the market according to results from outside hydrological analysis. This compelling combination of eco bottle and pure water has resulted in a successful pilot across the state of Florida and the Southeast United States, where the water is sourced and bottled. As a result renewal has begun to expand into top markets across the U.S. This includes an agreement with the Cancer Treatment Centers of America to distribute to hospitals across its national network.

The Science Behind the Bottle

The re:newal bottle is made from Ingeo™, a first-of-its-kind natural material that emits fewer greenhouse gases and uses less energy than other plastic bottle options on the market. This material is also known by its generic name, PLA (polylactide), and provides unique opportunities for a more eco-friendly approach to composting and recycling.

www.renewal-water.com

About Keystone Water Company

Keystone Water Company, LLC is located at 1512 US 27 South in Lake Placid, Florida.

SOURCE Keystone Water Company, LLC