NEW YORK, Dec. 17, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Eastern Europe B2C E-Commerce Report 2012http://www.reportlinker.com/p0191557/Eastern-Europe-B2C-E-Commerce-Report-2012.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=e-Commerce
Online Retail is developing at different Paces within Eastern Europe
In its latest report "Eastern Europe B2C E-Commerce Report 2012", Hamburg-based secondary market research company yStats.com presents information about trends, sales, shares of B2C E-Commerce on total retail sales and popular product categories as well as Internet users, online shoppers, and important competitors on the Eastern European B2C E-Commerce market. The main markets Russia, Poland, Czech Republic, Ukraine, Hungary, and Slovakia are analyzed more closely, information about Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Estonia, Greece, Latvia, Lithuania, Macedonia, Romania, and Slovenia is also included.
An increase in both Internet users and online shoppers can be observed in the whole Eastern European region, but the individual markets display strong differences. While Russia is leading both in terms of online sales and with regard to the total number of Internet users, Slovakia exhibits an Internet penetration, which is above the total European average.
High Growth Rate in Russian B2C E-Commerce until 2015 Russia Particularly Mobile Commerce grows in Poland Poland June 2012 Poland Poland Many Czechs purchased Clothing on the Internet Czech Republic Czech Republic 40 Euro Czech Republic March 2012 Online Retail also on the Upswing in Ukraine and Hungary UkraineB2C E-Commerce in Hungary also shows a constant upwards trend. While two-thirds of individuals already used the Internet in 2011, the share of online shoppers on the total population was considerably lower. Nevertheless, B2C E-Commerce sales increase in Hungary by a mid-range double-digit percentage figure every year, partly based on the great popularity of online coupon retailers. In this field, online coupon seller Bonusz Brigad generated the highest sales in 2011, followed by Kupon Vilag and Napi Tipp.
Slovakia with higher B2C E-Commerce Growth than many other Countries in Eastern Europe Slovakia Slovakia October 2012In Bulgaria, both Internet user penetration and online shopper penetration were distinctly below other countries in Eastern Europe. Online retail here was especially concentrated on the south-western region of the country in 2011. In Croatia, mainly clothes and sports goods as well as books, magazines, and E-learning material are bought online. However, event tickets represent the most popular product category in Estonian online retail. In 2011, B2C E-Commerce sales in Greece only increased half as much as in previous years, whereas the number of online shoppers grew more between 2010 and 2011 than in the years before. In Slovenia, nearly a third of individuals used mobile devices to access the Internet in the first quarter of 2012, however, only a small single-digit percentage figure of all online purchases was conducted using such devices.
B2C E-Commerce in Eastern Europe is on a course for growth, with most countries increasing their online sales between 10 and 45 percent annually, as stated by the secondary market research company yStats.com from Hamburg in its report "Eastern Europe B2C E-Commerce Report 2012". Regarding online shopper penetration, considerable differences are noticeable in Eastern Europe, where countries such as Russia and Slovakia are much more developed than countries such as Bulgaria and Romania.
Key Findings
- Despite slowing growth rates, B2C E-Commerce sales in Russia are expected to more than double between 2011 and 2015.- Price comparison sites, websites showing user opinions and group-buying sites were popular among online shoppers in Poland in 2011.- Following a decrease from 2010 to 2011, which was based on the fact that consumers in the Czech Republic had already purchased many expensive products online and increasingly ordered cheaper goods, average per capita online spending in the Czech Republic was expected to grow by a low single digit percentage in 2012.- In 2011, "Household Appliances" was the most popular online product category in Ukraine, followed by "Clothing, Footwear, Accessories, Jewelry".- Price comparison websites were among the most popular services utilized in online shopping in Slovakia in 2011, as the offline retail segment was underdeveloped and had prices above the EU average.
About our Reports
- Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions- yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.- Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.- yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.- If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.
Table of Contents RUSSIA1. MANAGEMENT SUMMARY
2. TRENDS- B2C E-Commerce Trends in Russia, 2011/2012- B2C E-Commerce Competition Trends in Russia, 2012 and Number of new Online Shops appearing daily in Russia, 2009-H1 2012- Online Credits in B2C E-Commerce in Russia, April 2012 and Attitude of Online Shoppers towards Online Credits, in % of Online Shoppers, April 2012- Reasons to go Online in Russia, in % of Internet Users, 2010 & 2012f - Total daily Visits and Visits by frequent Visitors of Goods and Services Websites in Russia, January-September 2012- Growth of Online Search Requests for "Online Shop" and "Buy" in Russia, by Location, in %, 2011- Breakdown of the B2C E-Commerce Sales by Regions in Russia, in %, 2011- Breakdown of Growth Drivers of B2C E-Commerce in Russia, in %, 2012-2015f- Factors influencing the Choice of an Online Shop in Russia, in % of Online Shoppers, July-August 2012- Online Shopping Concerns in Russia, in % of Online Shoppers, July-August 2012- Top Reasons for abandoning an Online Shopping Cart in Russia, in % of Online Shoppers, January-February 2012- Leading Concerns about Overseas Online Shopping in Russia, in % of Online Shoppers, January-February 2012- B2C E-Commerce Payment Trends in Russia, 2012 and Awareness and Usage of Payment Methods, by Payment Method, in %, March 2012- Online Delivery Trends in Russia, 2011/2012 and Shares of Delivery Types on total Online Deliveries, in %, Q1-Q3 2011- Mobile Commerce Trends in Russia, 2012 and Growth in the Number of Mobile Visitors to Russian Internet Sites, by Mobile Platform, in %, May 2011-May 2012 - Social Online Shopping Trends in Russia, 2012 and Top 5 Websites by Number of average daily Visitors, in millions, March 2012- Online Group Sales Trends in Russia, 2011/2012 and Share of Internet Users knowing about Online Coupon Services, in % of Internet Users, April 2012
3. SALES
- B2C E-Commerce Spending in Russia, in USD billion, 2012f & 2016f
- B2C E-Commerce Sales in Russia, in RUB billion, 2010-2015f
- B2C E-Commerce Sales and Growth worldwide, by selected Country, including Russia, in USD billion and in %, 2011
- B2C E-Commerce Sales in Russia, by Tickets and Digital Goods and Physical Goods, in RUB billion and in % of total B2C E-Commerce Sales, 2011
4. SHARES- Share of Online Retail on total Retail Sales and Share of Online Retail, excluding Services, on total Retail - Sales in Russia, in %, 2011
5. PRODUCTS
- Breakdown of Online Product Categories in Russia, in % of total B2C E-Commerce Turnover, 2011
- Online Sales in Russia, by Product Categories, in RUB billion, 2011
- Online Sales in Russia, by Product Category, in RUB billion, 2010 & 2011
- Growth in Online Product Categories in Russia, in %, 2011
- Breakdown of Online Product Categories in the Regions of Russia, in % of total B2C E-Commerce Sales, 2011
- Products bought Online in Russia, by Category, in % of Online Shoppers, 2009 & 2011
6. USERS / SHOPPERS- Internet Users/Unique Visitors by in Europe Country, incl. Average Hours and Pages per Visitor, November 2011- Development of Internet Users and daily Internet Audience in Russia, in millions, 2007-2012f- Development of Internet Users and Share of adult Population in Russia, in millions and in % , 2012f & 2014f- Online Shopper Distribution, by Regions and Growth in Online Shoppers in Russia, by Location, in %, 2011- Online Shoppers in Russia, by Region, in millions and in % of total adult Population, 2011- Online Spending in Terms of disposable Income in Russia, compared to other Countries, in % of Online Shoppers, January-February 2012- Profile of Online Shoppers in Russia, 2012 and Online Spending Share on Disposable Income of Online Shoppers, in %, January-February 2012
7. PLAYERS
- Players Trends in Russia, 2012 and Share of Top 30 Players on total B2C E-Commerce Sales of physical Goods, in %, 2011
- Top 30 Online Shops in Russia, ranked by B2C E-Commerce Sales, in RUB billion, 2011
- Profile of Utkonos.ru
- Profile of Ozon.ru
- Profile of Komus.ru
- Profile of Quelle.ru
- Profile of Svyaznoy.ru
- Profile of Biglion.ru
- Profile of Groupon.ru
POLAND (Top Country)1. MANAGEMENT SUMMARY
2. TRENDS
• B2C E-Commerce Market Trends in Poland, 2011/2012
• M-Commerce and Group Shopping Trends in Poland, 2011/2012 and M-Commerce Growth in Poland, compared to Europe Average, in %, 2011 vs. 2010
• Online Purchases by Types of Websites in Poland, in % of Online Shoppers, 2010
• Change in Profit and Turnover of Online Shops in Poland, in %, 2011 vs. 2010
• Number of Products offered by Online Shops in Poland, in %, 2009-2011
• Number of Online Shops selling Clothing in Poland, in thousands, 2008-2012f
• Breakdown of Home Appliances, Consumer Electronics and digital Media Retail Market Sales Channels in Poland, by Value, in %, 2011
• Offered Online Delivery Options in Poland, in % of Online Shops, 2009-2011
• Online Delivery Methods in Poland, by Popularity, in % of Consumers, 2009-2011
• Cooperation with Logistics Companies in Poland, by Company, in % of Online Shops, 2010 & 2011
• Payment Methods offered by Online Shops in Poland, in % of Online Shops, 2009-2011
• Most popular Payment Methods when shopping at Online Shops in Poland, in % of Online Shoppers, 2009-2011
• Offered Online Payment Companies in Poland, in % of Online Shops, 2009-2011
• Online Payment Methods in Poland, by Acceptance among Online Shops, in %, 2011
• Problems encountered when selling Online in Poland, by Problem Area, in % of Online Shops, 2009-2011
3. SALES• B2C E-Commerce Sales in Poland, in EUR billion, 2008-2012f• Average per Capita B2C E-Commerce Sales in Europe, by Country, including Poland, in EUR, 2011 & 2012f• Average per Capita B2C E-Commerce Sales in Poland, in EUR, 2011 & 2012f
4. SHARES
• Share of B2C E-Commerce on total Retail Sales in Europe, by Country, including Poland, in %, 2011 & 2012f
• Share of B2C E-Commerce on total Retail Sales in Poland, in %, 2011 & 2012f
• Share of Online Sales on total Retail Trade Value in Poland, in %, June 2012
• Share of Online Sales on total Clothing and Footwear Revenues in Poland, in %, 12 Months to June 2012
5. PRODUCTS• Assortment of Online Shops in Poland, by Product Category, in % of Online Shops, 2012• Purchased Online Product Categories in Poland, in % of Online Shoppers, June 2012• Online Product Categories in Poland, by Popularity, in %, 2011• Purchased Online Clothing Product Categories in Poland, in % of Online Shoppers, 12 Months to June 2012
6. USERS / SHOPPERS
• Individuals in Europe using the Internet, by Country, including Poland, in %, 2009-2011
• Internet and Broadband Household Penetration in Europe, by Country, incl. Poland, in %, 2007, 2009 & 2011
• Fixed Total Broadband Subscribers in Poland, in Total and per 100 Inhabitants, compared to Germany, USA and the OECD Average, 2006-2011
• Fixed Broadband Subscribers in Poland, by Access Technology, compared to the OECD Average, in %, 2011
• Share of Online Shoppers on Individuals in Poland, compared to the EU Average, in %, 2006-2011
• EU Comparison of Online Shopper Penetration, by Country, including Poland, in % of Population, 2011
7. PLAYERS• Top 20 B2C E-Commerce Websites in Poland, in million Users, February 2012• Top 30 B2C E-Commerce Websites in Poland, by B2C E-Commerce Sales, in PLN million, 2011• Profile of Allegro.pl• Profile of Groupon.pl• Profile of Neo24.pl• Profile of Komputronik.pl• Profile of Merlin.pl
CZECH REPUBLIC (Top Country)
1. MANAGEMENT SUMMARY
2. TRENDS- B2C E-Commerce Trends in the Czech Republic, 2011/2012- Mobile Usage Trends in the Czech Republic 2011/2012 and Breakdown of Operating Systems used on Smartphones, in %, 2011 - Internet Activities conducted in the Czech Republic, in % of Individuals, 2011- Essential and important Factors influencing the Choice of an Online Shop in the Czech Republic, in % of Online Shoppers, August 2012- Average per Capita Online Spending in the Czech Republic, in CZK thousand, 2010-2012f- Breakdown of Online Payment Methods used in the Czech Republic, in % of Online Shoppers, 2011- Delivery Types offered by Online Shops in the Czech Republic, in % of Online Shops, 2011- Online Clothing Sales Trends in the Czech Republic, 2012- Social Networking Trends in the Czech Republic, 2011/2012 and Social Network Usage, by Age Group, in % of individuals, 2011- Christmas B2C E-Commerce Trends in the Czech Republic, 2012 and Online Christmas Sales, in CZK billion, 2011-2012f, 2014f
3. SALES
- B2C E-Commerce Sales in the Czech Republic, in CZK billion, 2007-2011
4. SHARES- Share of B2C E-Commerce on total Retail Sales in the Czech Republic, in %, 2007-2011
5. PRODUCTS
- Types of Goods ordered Online in the Czech Republic, in % of Online Shoppers, 2011
- Types of Goods and Services bought Online in the Czech Republic, by Age Groups, in % of Online Shoppers, 12 Months to Q2 2011
- Products offered by Online Shops in the Czech Republic, in % of Online Shops, 2011
- Average Online Basket Value in the Czech Republic, by Product Category, in CZK, 2011
- Product Categories purchased Online in the Czech Republic prior to going on Vacation, in % of Internet Users, May 2012
6. USERS / SHOPPERS- Number of Internet Users in the Czech Republic, in millions and in % of Country Population, 2007-2011- Individuals in Europe using the Internet, by Country, including the Czech Republic, in %, 2009-2011- Internet and Broadband Household Penetration in Europe, by Country, incl. the Czech Republic, in %, 2007, 2009 & 2011- Fixed total Broadband Subscribers per 100 Inhabitants in the Czech Republic, compared to Germany, USA and the OECD Average, 2006-2011- Broadband Subscribers in the Czech Republic, by Access Technology, compared to the OECD Average, in %, 2011- Number of Online Shoppers in the Czech Republic, in millions and in % of Country Population, 2007-2011- Share of Online Shoppers on total Population in the Czech Republic, compared to the EU 27 Average, in %, 2007-2011- EU Comparison of Online Shopper Penetration, by Country, including Czech Republic, in % of Population, 2011- Online Shopping Penetration in the Czech Republic, by Age Group, in % of Consumers, 2011
7. PLAYERS
- Top 5 B2C E-Commerce Players in the Czech Republic, by B2C E-Commerce Sales, in CZK billion and in EUR million, 2011
- Profile of Alza.cz
- Profile of Mall.cz
- Profile of Kasa.cz
- Profile of Czc.cz
- Profile of Vivantis a.s.
UKRAINE1. MANAGEMENT SUMMARY
2. TRENDS
- B2C E-Commerce Trends, 2011
- Internet User Trends, 2011
3. SALES- B2C E-Commerce Sales, in EUR billion, 2010 & 2011
4. SHARES
- Share of B2C E-Commerce Sales on total Retail Sales, in %, 2011
5. PRODUCTS- Most purchased Online Product Categories, in % of Online Shoppers, 2011
6. USERS / SHOPPERS
- Internet Users, in millions and in % of Country Population, 2008-Q3 2012
- Breakdown of Internet Users, by Usage Frequency and by Region, in %, November 2011
- Breakdown of Internet Users, by monthly Income, in %, November 2011
7. PLAYERS- Online Retailers, by B2C E-Commerce Sales, in USD million, 2011- Top 15 B2C E-Commerce Websites, ranked by Unique Visitors (Users) from Ukraine, May 2012
Companies Mentioned
• Allegro• Groupon• Neo24• Komputronik• Merlin- Alza- Mall- Kasa- Czc- Vivantis- Utkonos- Ozon- Komus- Quelle- Svyaznoy- Biglion- Groupon
To order this report:e-Commerce Industry: Eastern Europe B2C E-Commerce Report 2012
Nicolas Bombourg
Reportlinker
Email: [email protected]
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