Dunkin' Donuts Launches 'Twinter Games' and 'YeDDi of the Week' to Celebrate Winter Iced Coffee Drinkers
CANTON, Mass., Jan. 11 /PRNewswire/ -- This winter Americans are enjoying iced coffee no matter how low the temperature falls or how high the snow climbs. Dunkin' Donuts, America's all-day, everyday stop for coffee and baked goods, sells more than 250 million cups of iced coffee per year, and to celebrate its winter iced coffee drinkers, a series of iced coffee-themed activities are being offered on Twitter and Facebook during the month of January.
Beginning January 11, "followers" of @DunkinDonuts on Twitter are invited to participate in the inaugural "Twinter Games" for the chance to win one of the $50 Dunkin' Donuts Cards to be awarded each day. Each of the three themed "Twinter Games" will be represented with an individual hashtag:
- #3WordsAfterIcedCoffee: From January 11-15, describe that perfect iced coffee in three words or fewer.
- #MyIcedCoffee: From January 18-22, tell us how you like your iced coffee.
- #IcedCoffeeTwitLibs: From January 25-29, get creative by including an iced coffee reference in a take off of a famous quote, song title, lyrics or movie line.
To play, visit http://twitter.com/DunkinDonuts. Participants are asked to tweet entries to the "Twinter Game" of the week by including the game hashtag and directing tweets to @DunkinDonuts.
On Facebook, Dunkin' Donuts is also inviting loyal year-round iced coffee drinkers to be "YeDDi of the Week," a wintery blast on the ongoing Dunkin' Donuts Facebook "Fan of the Week" engagement. Paying homage to the infamous yeti (also known as sasquatch, big foot and the abominable snowman), one (hearty) Dunkin' Donuts Facebook "Fan" each week who posts a picture of himself or herself, along with his or her beloved iced coffee to Dunkin' Donuts' Facebook Wall, will be featured on the Dunkin' Donuts fan page as "YeDDi of the Week." With more than 1 million fans on Dunkin' Donuts' Facebook page, the YeDDi sightings are sure to be frequent, but only one person per week will be dubbed "YeDDi of the Week." To participate, visit http://www.facebook.com/dunkindonuts.
"Our legendary double-brewed iced coffee is a preference for many of our guests regardless of the season," said John Costello, Chief Global Customer and Marketing Officer at Dunkin' Brands. "Engaging our iced coffee fans on Twitter and Facebook is a great way to celebrate their passion for the coffee that keeps them running throughout the year."
Dunkin' Donuts has been at the forefront in developing an innovative process for brewing iced coffee, which has set the standard for the industry. The unique process, called double brewing, uses twice the amount of coffee when making the beverage to achieve consistent flavor and freshness that are never compromised at the expense of serving it cold. The result is a smooth, rich taste sensation--iced coffee that is never bitter or watered down.
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite every day, all-day stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories, and the largest coffee and baked goods chain in the world. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for three years running. The company has more than 8,800 restaurants in 31 countries worldwide. In 2008, Dunkin' Donuts' global system-wide sales were $5.5 billion. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc. For more information, visit www.DunkinDonuts.com .
Contact:
McCall Gosselin
781-737-5200
[email protected]
Margaret Skrmetti
RF Binder
781-559-0437
[email protected]
SOURCE Dunkin' Donuts
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