DSNR Media Group Co-CEO to Speak at Casual Connect Europe

Co-CEO Peles will discuss innovative solutions for predicting Life Time Value-LTV in the Casual Gaming market

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Feb 03, 2011, 04:00 ET

RA'ANANA, Israel, Feb. 3, 2011 /PRNewswire/ -- DSNR Media Group-DMG, the result-based online and mobile advertising leader, is addressing the interactive casual games market at Casual Connect Europe in Hamburg on February 8-10, 2011.

Co-CEO and co-founder Tsafrir Peles will be participating in a panel on Next Generation Platforms & Methods to Attract and Retain Players. The session will be held on Day 3, February 10 at 16:00.

Peles will focus on the LTV prediction challenge in interactive advertising campaigns and the significant value it has for the Casual Gaming industry. As the implementation of successful campaigns and ROI is built slowly, advertisers need to know who the customers are, and how to distinguish them from each other in order to achieve measurable, sustainable results.

The session will offer insights on the possible strategies for creating an optimized campaign value chain in order to address this complex challenge. Such a solution will include both LTV tracking and reporting mechanisms, as well as a smart prediction engine that draws on pre-and post-click and post-conversion data.

About DMG

DSNR Media Group (DMG) is a result-based interactive advertising company for online & mobile, relying on years of in-depth proven experience. Offering unique optimization technology and methodologies along with large scale media aggregation expertise, DMG runs campaigns in over 25 languages, spanning a worldwide market influence of over 25 billion impressions and 200 million unique users per month.

For further information visit us: http://www.DsnrMG.com; http://www.traffiliate.com

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